At a Glance
- Tasks: Lead the redesign of organisational processes using AI and knowledge design.
- Company: Join Reply, a leader in digital transformation and innovative solutions.
- Benefits: Competitive salary, diverse workplace, and opportunities for professional growth.
- Other info: Embrace diversity and enjoy a supportive work environment.
- Why this job: Make a real impact by shaping how organisations work with cutting-edge AI technology.
- Qualifications: 7+ years in business analysis or digital transformation, strong communication skills required.
The predicted salary is between 72000 - 88000 £ per year.
Senior Business Analyst - AI & Knowledge Design
About Reply
Reply specialises in designing and implementing solutions based on new communication channels and digital media.
Structured as a network of highly specialised companies, Reply supports leading European industrial groups in sectors such as Telco & Media, Industry and Services, Banking and Insurance, and Public Administration, helping define and develop business models enabled by new paradigms such as AI, Cloud Computing, Digital Media, and the Internet of Things.
Reply’s services include Consulting, System Integration, and Digital Services.
Role Overview
This senior role leads end‑to‑end discovery and redesign of how organisations work, turning real‑world processes, specialist knowledge and decision‑making into AI‑ready designs for agents and humans.
You will model business concepts, rules and responsibilities, define how people and agents collaborate, and specify what agents may do, what they must know, and when human judgement is required.
Working closely with a knowledge graph engineer and an AI lead, you will own the business meaning of solutions, ensuring implementations are trusted, governable and measurably valuable.
Responsibilities
- Lead discovery through workshops, interviews and observation, uncovering how work really happens, including exceptions, workarounds and tacit expert judgement.
- Redesign processes around outcomes rather than legacy tasks, deciding where AI agents, traditional automation or simple process changes are most appropriate.
- Model the domain and knowledge: define concepts, relationships, rules, decision criteria and lifecycle states, and identify authoritative sources, conflicts and gaps.
- Design the human‑agent operating model, clearly allocating responsibilities, handovers, approvals and escalation paths between people, agents and systems.
- Specify each agent’s scope: what knowledge it needs, which actions it may take, and where human review or override is required, producing build‑ready specs and test scenarios.
- Define success measures, baseline current performance and prioritise opportunities by value and knowledge readiness, contributing to robust business cases.
- Stay engaged through delivery, resolving ambiguity, validating solutions with users and experts, and iteratively refining processes, knowledge and agent behaviour based on evidence.
About the Candidate
- Brings around 7+ years’ experience in business analysis, service design, business architecture or management consulting, ideally in IT professional services or digital transformation.
- Demonstrates strong gravitas and communication skills, confident leading workshops, managing stakeholders and holding senior and C‑suite conversations as the primary business‑facing lead.
- Thinks in systems and end‑to‑end flows, understanding how work, data and decisions traverse ERP, CRM, collaboration tools and legacy platforms.
- Has a proven track record of making specialist knowledge explicit through concept/data models, business rules, decision tables and clearly articulated business questions.
- Is delivery‑focused, producing clear, proportionate specifications and test scenarios that engineering teams actually use to design, build and evaluate solutions.
- Is AI‑literate, understanding where AI agents excel and fail, the importance of reliable knowledge and controls, and able to point to at least one hands‑on AI‑related example.
- Ideally brings familiarity with knowledge structures (ontologies, taxonomies, knowledge graphs), human‑AI interaction or agent design, and measuring business value and governance impacts.
Reply is an Equal Opportunities Employer and committed to embracing diversity in the workplace.
We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type regardless of age, sexual orientation, gender, identity, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status or parental status or any other characteristic protected by the Law.
Reply is committed to making sure that our selection methods are fair to everyone.
To help you during the recruitment process, please let us know of any Reasonable Adjustments you may need.
SENIOR BUSINESS ANALYST - AI & KNOWLEDGE DESIGN in London employer: Reply, Inc.
Reply is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation thrives and employees are empowered to grow. As a Cloud Security Engineer, you will be at the forefront of cutting-edge technology, working alongside talented professionals in a collaborative environment that values your contributions. With a strong commitment to employee development and a focus on diversity, Reply offers unique opportunities for career advancement while making a meaningful impact in sectors like financial services and public administration.
StudySmarter Expert Advice🤫
We think this is how you could land SENIOR BUSINESS ANALYST - AI & KNOWLEDGE DESIGN in London
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Reply, Inc.!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace SENIOR BUSINESS ANALYST - AI & KNOWLEDGE DESIGN in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Reply, Inc., tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Reply, Inc.
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Reply, Inc.’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
