At a Glance
- Tasks: Lead and grow client accounts across digital media channels, ensuring effective campaign execution.
- Company: Join an award-winning integrated brand performance agency with a collaborative culture.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Other info: Embrace diversity and enjoy a supportive workplace committed to your success.
- Why this job: Make a real impact in the digital media landscape while mentoring a dynamic team.
- Qualifications: Degree with 4-5+ years in paid media management and strong analytical skills.
The predicted salary is between 60000 - 70000 £ per year.
Threepipe Reply is an award-winning integrated brand performance agency of specialists, working across media, creative, social, analytics, UX, data science, search marketing and PR. Threepipe offers a rigorous planning framework, proprietary and best in breed technology partners to help consumer and business to business brands make sense of the highly evolving market, media and competitor landscape.
Role Overview: As a Paid Media Director, you will lead the delivery and growth of client accounts across a full spectrum of digital media channels, including Display, PPC, Social, and Content, with opportunities to expand into traditional media and OOH. Acting as the senior point of contact for clients and internal teams, you will ensure campaigns are executed effectively, on time, and within budget, while driving strategic direction across channels, measurement, and technology. You will play a key role in advising clients on media strategy, as well as mentoring and developing your team to deliver high-quality service and performance. With strong commercial awareness, you will contribute to resource planning and performance reporting, working closely with senior leadership. As part of Threepipe Reply and the wider Reply network, you will benefit from exposure to broader capabilities across creative, SEO, marketplaces, and technology, supporting continued growth and innovation.
Responsibilities:
- Build strong client relationships, developing a deep understanding of business objectives, digital needs, and priorities.
- Define and present clear performance and commercial strategies for client accounts.
- Lead from the front on key accounts and pitches, troubleshooting delivery challenges and ensuring high-quality execution.
- Manage and develop Account Managers, supporting both individual growth and team performance.
- Ensure all campaign activity meets or exceeds client performance expectations and aligns with KPIs.
- Manage budgets in line with strategy, ensuring accurate forecasting and monthly spend control.
- Collaborate with internal teams (SEO, Creative, Marketplaces, Data & Analytics) to deliver integrated client strategies.
- Implement and oversee measurement frameworks with analytics teams to evaluate campaign effectiveness.
- Maintain high standards of delivery through effective briefing, task management, and quality control of team outputs.
- Contribute to departmental development, including recruitment, forecasting, training, new business, supplier relationships, and adoption of technology and automation.
About the Candidate:
- Degree with a minimum 2:1 classification (ideally in science, business, or marketing).
- 4–5+ years’ experience managing paid media accounts, delivering against performance-driven client goals across multiple channels.
- Strong understanding of the wider digital media landscape, with experience compiling cross-channel media plans.
- Proven ability to influence clients and build strong, long-term relationships through effective communication and presentation skills.
- Strategic and creative mindset, with a focus on improving performance and identifying new opportunities.
- Experience using AI to enhance workflows, efficiency, and speed of delivery.
- Strong analytical and numerical skills, including advanced Excel capabilities and ability to translate data into actionable insights.
- Demonstrated ability to manage and coach teams, driving performance and fostering development.
- Highly organised with strong attention to detail, able to prioritise effectively in fast-paced environments.
- Proactive and curious, with the ability to research industry trends and identify opportunities for clients and the business.
- Strong interpersonal skills, with professionalism, diplomacy, and the ability to communicate effectively at all levels.
The following are advantageous: experience across PPC, Paid Social and Display, ad server tracking, Google Analytics, and a commercial/entrepreneurial mindset with proven upsell capability.
Reply is an Equal Opportunities Employer and committed to embracing diversity in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type regardless of age, sexual orientation, gender, identity, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status or parental status or any other characteristic protected by the Law. Reply is committed to making sure that our selection methods are fair to everyone. To help you during the recruitment process, please let us know of any Reasonable Adjustments you may need.
PAID MEDIA DIRECTOR in London employer: Reply, Inc.
Threepipe Reply is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and innovation thrive. As a Paid Media Director, you will not only lead impactful client campaigns but also benefit from extensive professional development opportunities within a collaborative environment that values diversity and teamwork. Located in a vibrant area, you'll enjoy the advantages of working alongside industry specialists while contributing to cutting-edge strategies that drive brand performance.
StudySmarter Expert Advice🤫
We think this is how you could land PAID MEDIA DIRECTOR in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Reply, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Reply, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Reply, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Reply, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PAID MEDIA DIRECTOR in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Reply, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Reply, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Reply, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Reply, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Reply, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Reply, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
