Mobile Paid User Acquisition Manager (m/f/d) in London

Are you fascinated by performance marketing and can't wait to open your laptop in the morning to see how your latest ad campaign is performing? Do you eat Lookalikes for breakfast and drink coffee with CPAs? Then keep reading!

About REPLUG

REPLUG is a Mobile Revenue Growth partner that helps companies turn mobile into a measurable driver of revenue, customer value, and long-term business growth. From global app publishers to established brands looking to unlock more value from mobile, we partner with companies that want to grow more efficiently, reduce dependency on saturated acquisition channels, and build sustainable growth. Our work combines strategic thinking with hands-on execution across App Store Optimization, Paid User Acquisition, CRM, measurement, and mobile growth consulting.

REPLUG is looking for an experienced Mobile Paid User Acquisition Manager, eager to take the next steps in their mobile marketing career working in a fast-growing international agency. You will have the opportunity to deepen your knowledge of mobile paid user acquisition, working alongside top industry specialists, launching, scaling, and optimizing mobile performance campaigns for our clients' portfolio, from subscription apps to mobile games.

Your responsibilities:

• Setting up and managing performance advertising campaigns on major Paid Social Media platforms (Facebook, Instagram, Twitter, Snapchat, TikTok, etc.).
• Setting up and managing campaigns on Google Ads and Apple Search Ads.
• Managing and analyzing campaigns on main Mobile DSPs (Applovin, Moloco, Mintegral, Kayzen, Unity, etc).
• Taking care of MMP (Mobile Measurement Partners) setup to ensure proper monitoring by our Mobile Paid User Acquisition team.
• Creation and updating of performance reports based on targeted KPIs on tools such as Google Sheet, Google Data Studio, Tableau, etc.
• Continuous analysis and optimization of user acquisition and retargeting campaigns to achieve our clients' business goals.
• Prepare creative briefs for our graphics team so that we always have new creative for campaigns.
• Use UGC (user-generated content) tools to find the best creators to promote our clients' apps.
• Exploring artificial intelligence tools to improve our creative production process and our advertising activities in general.
• Answer our clients' questions on campaigns, performance and setup independently, and explain why the numbers look the way they do.
• Take responsibility for your accounts' targets and KPIs, flag early when we're at risk of missing them, and come with concrete proposals for what to do about it.
• Consult with our clients on tracking & analytics topics such as SKAN, MMP, Attribution, etc.

Requirements:

• You have 3+ years of proven success in managing paid user acquisition channels for mobile applications.
• You have in-depth knowledge of the main Mobile Measurement Partners tools (Adjust, Appsflyer, Branch, Kochava, etc.) and know all about tracking and attribution.
• You know how to set up Apple's SKAd network.
• You are familiar with Excel, Google Data Studio, Tableau or other BI tools.
• You understand the importance of reporting, both to improve results and to show the client how good you are.
• You have good presentation skills and can use Google Slides, Keynote and Power Point.
• You believe that small details can make a big difference.
• You like to question every accomplishment to figure out how to improve.
• You keep track of your own open items, hit the deadlines you commit to, and raise it early when something is at risk, instead of waiting to be asked.
• You are proactive and bring an entrepreneurial mindset to the team.
• You're a firm believer in sharing knowledge and eager to contribute to the community through content creation and speaking engagements.
• You are fluent in English, but other languages are welcome.
• Plus: Basic understanding of app store optimization strategies.
• Plus: Use of tools such as Claude, Canva, Midjourney, CapCut is highly valued.

We know it's a lot of requirements, but we value transparency and like to be clear up front about what we expect from you.

Working conditions and perks:

• Home Office support for your remote setup.
• Mentoring sessions to support your professional development.
• Remote work flexibility based across the European Union.
• Vouchers and discounts.
• 24 vacation days per year.
• Competitive base + performance-driven commission.
• High autonomy, zero bureaucracy.
• Direct access to founders and decision-makers.
• Education budget (courses, conferences, certifications).