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For Companies At a Glance
- Tasks: Lead growth strategies and create viral moments for our innovative AI companion.
- Company: Join a pioneering AI company transforming how people connect with technology.
- Benefits: Competitive pay, flexible hours, unlimited vacation, and access to cutting-edge AI tools.
- Why this job: Make a real impact on millions while pushing the boundaries of AI in a fun environment.
- Qualifications: Proven track record of making things go viral and deep understanding of internet culture.
- Other info: Fully remote role with a dynamic team ready to disrupt the market.
The predicted salary is between 36000 - 60000 £ per year.
An AI companion who is eager to learn and would love to see the world through your eyes. Replika is always ready to chat when you need an empathetic friend.
About Replika
Ten years ago, we built the world's first AI companion - before LLMs, before ChatGPT, and before anyone knew what AI could be. What started as a way to patch a hole in our hearts became something unexpected: a catalyst. Millions of people told us Replika helped them reconnect with the world. They texted that old friend. They picked up that forgotten hobby. They took that walk around town. While today's tech keeps people scrolling, we discovered AIs can push us outward, if we let them. Now we're being reborn with a new vision: the first AI with heart, for making the most out of life. Gentle nudges to meet friends when you're feeling shy. Ideas for exploring new places when it's easier to stay home. Daily conversation about whatever moves you - ballet, philosophy, aliens, or gossip - at 2am when no one else is awake. We're not building an AI to validate or pacify. We're building something modeled after the relationships that transform us. Someone who asks the right questions at the right time. Someone who helps you look inward, and pushes you outward. We've been featured in TED Talks, Stanford and Harvard studies, the Lex Fridman podcast, because 40M+ people connect with Replika in a deeply human way. And we're just getting started.
About the role
We're rebuilding Replika from scratch. New app, new brand, new everything. We want to grow super big or die trying, and we need someone as crazy as us to make that happen. This isn't a traditional marketing role. We're not looking for someone who runs campaigns from a dashboard or talks about "brand pillars." We need someone who lives in the feeds, knows what's about to blow up before it does, and can turn a product launch into a cultural moment. Someone who's done the impossible before and wants to do it again. If you've made things go viral, if you understand why the internet loves what it loves, if you're ready to risk it all alongside a team that's betting everything on this... we should talk.
Responsibilities
- Own our social presence and make it genuinely compelling - not corporate, not cringe.
- Build and nurture relationships with creators, influencers, and tastemakers who align with our brand.
- Create viral moments around product launches, features, and company milestones.
- Drive organic buzz that gets people talking - on X, TikTok, Reddit, Discord, and wherever our users hang out.
- Work closely with leadership to shape brand voice and positioning.
- Experiment constantly - test hooks, formats, and channels until something catches fire.
Requirements
- You've made things go viral - repeatedly, not by accident - and you understand why.
- Experience in a growth, marketing, or founder role at a consumer startup that punched above its weight.
- Deep fluency in internet culture and an instinct for what spreads.
- Hands-on and resourceful - you'll write posts, engage directly, and slide into DMs yourself.
- Excellent taste and communication bold without being tone-deaf.
Nice to Have
- You've been a founder or early employee at a breakout consumer company.
- Experience building hype around fundraising or major company announcements.
- You've grown a personal following or community from scratch.
- Experience with AI products, gaming communities, or emotionally engaging consumer apps.
Why Join Us?
- Competitive compensation.
- Flexible job schedule and generous vacation policy.
- Unlimited access to the latest AI coding assistants.
- No corporate bs.
- Direct impact on millions of worldwide users within months.
- Push the boundaries of applied AI in a consumer setting.
- Fully remote.
Head of Growth - Remote in London employer: Replika
Contact Detail:
Replika Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth - Remote in London
✨Tip Number 1
Get social! Engage with the company on their social media platforms. Comment, share, and show genuine interest in what they’re doing. This not only gets you noticed but also gives you a feel for their culture.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and share your passion for the role. Personal connections can make a huge difference in landing that interview.
✨Tip Number 3
Show off your skills! Create a mini-project or a case study that showcases your understanding of growth strategies. Share it on your portfolio or even tag the company on social media. It’s a great way to demonstrate your creativity and initiative.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the extra step. Make sure to tailor your application to highlight how your unique skills align with our mission. Let’s make magic happen together!
We think you need these skills to ace Head of Growth - Remote in London
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for growth and creativity.
Tailor Your Application: Make sure to customise your application to reflect how your experience aligns with our mission. Highlight any past successes in making things go viral or engaging with communities that resonate with our brand.
Show Your Internet Savvy: We’re looking for someone who knows what’s trending and can spot the next big thing. Share examples of how you've engaged with internet culture and created buzz around products or ideas.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Replika
✨Know Your Audience
Before the interview, dive deep into Replika's mission and values. Understand how they aim to connect with users on a personal level. This will help you tailor your responses and show that you're genuinely interested in their vision.
✨Showcase Your Viral Success
Prepare specific examples of campaigns or projects you've led that went viral. Be ready to discuss the strategies you used, the challenges you faced, and the results you achieved. This will demonstrate your hands-on experience and understanding of what makes content resonate.
✨Be Ready to Experiment
Since the role involves constant experimentation, come prepared with ideas for potential campaigns or social media strategies. Share your thoughts on what could work for Replika and how you would approach testing those ideas. This shows initiative and creativity.
✨Engage with Internet Culture
Stay updated on current trends and memes that are relevant to the target audience. During the interview, reference recent viral moments or cultural phenomena that align with Replika's brand. This will highlight your fluency in internet culture and your ability to connect with users.
