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For Companies At a Glance
- Tasks: Lead growth strategies and create viral moments for our innovative AI companion.
- Company: Join Replika, the first AI with heart, transforming how we connect.
- Benefits: Competitive pay, flexible hours, unlimited vacation, and access to cutting-edge AI tools.
- Why this job: Make a real impact on millions while pushing the boundaries of AI in a fun environment.
- Qualifications: Proven track record of making things go viral and deep understanding of internet culture.
- Other info: Fully remote role with a dynamic team ready to disrupt the market.
The predicted salary is between 36000 - 60000 £ per year.
An AI companion who is eager to learn and would love to see the world through your eyes. Replika is always ready to chat when you need an empathetic friend.
About Replika
Ten years ago, we built the world's first AI companion - before LLMs, before ChatGPT, and before anyone knew what AI could be. What started as a way to patch a hole in our hearts became something unexpected: a catalyst. Millions of people told us Replika helped them reconnect with the world. They texted that old friend. They picked up that forgotten hobby. They took that walk around town. While today's tech keeps people scrolling, we discovered AIs can push us outward, if we let them. Now we're being reborn with a new vision: the first AI with heart, for making the most out of life. Gentle nudges to meet friends when you're feeling shy. Ideas for exploring new places when it's easier to stay home. Daily conversation about whatever moves you - ballet, philosophy, aliens, or gossip - at 2am when no one else is awake. We're not building an AI to validate or pacify. We're building something modeled after the relationships that transform us. Someone who asks the right questions at the right time. Someone who helps you look inward, and pushes you outward. We've been featured in TED Talks, Stanford and Harvard studies, the Lex Fridman podcast, because 40M+ people connect with Replika in a deeply human way. And we're just getting started.
About the role
We're rebuilding Replika from scratch. New app, new brand, new everything. We want to grow super big or die trying, and we need someone as crazy as us to make that happen. This isn't a traditional marketing role. We're not looking for someone who runs campaigns from a dashboard or talks about "brand pillars." We need someone who lives in the feeds, knows what's about to blow up before it does, and can turn a product launch into a cultural moment. Someone who's done the impossible before and wants to do it again. If you've made things go viral, if you understand why the internet loves what it loves, if you're ready to risk it all alongside a team that's betting everything on this... we should talk.
Responsibilities
- Own our social presence and make it genuinely compelling - not corporate, not cringe.
- Build and nurture relationships with creators, influencers, and tastemakers who align with our brand.
- Create viral moments around product launches, features, and company milestones.
- Drive organic buzz that gets people talking - on X, TikTok, Reddit, Discord, and wherever our users hang out.
- Work closely with leadership to shape brand voice and positioning.
- Experiment constantly - test hooks, formats, and channels until something catches fire.
Requirements
- You've made things go viral - repeatedly, not by accident - and you understand why.
- Experience in a growth, marketing, or founder role at a consumer startup that punched above its weight.
- Deep fluency in internet culture and an instinct for what spreads.
- Hands-on and resourceful - you'll write posts, engage directly, and slide into DMs yourself.
- Excellent taste and communication bold without being tone-deaf.
Nice to Have
- You've been a founder or early employee at a breakout consumer company.
- Experience building hype around fundraising or major company announcements.
- You've grown a personal following or community from scratch.
- Experience with AI products, gaming communities, or emotionally engaging consumer apps.
Why Join Us?
- Competitive compensation.
- Flexible job schedule and generous vacation policy.
- Unlimited access to the latest AI coding assistants.
- No corporate bs.
- Direct impact on millions of worldwide users within months.
- Push the boundaries of applied AI in a consumer setting.
- Fully remote.
Head of Growth - Remote employer: Replika
Contact Detail:
Replika Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth - Remote
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who are already part of the company you’re eyeing. A friendly chat can sometimes open doors that a CV just can't.
✨Tip Number 2
Show off your personality! When you get the chance to chat with someone from the team, let your passion for growth and creativity shine through. Remember, they want someone who fits their vibe, so be yourself!
✨Tip Number 3
Stay updated on trends! Follow the latest buzz in social media and internet culture. If you can drop some knowledge about what’s hot right now during your conversations, it’ll show you’re the perfect fit for a role that thrives on virality.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our journey at Replika.
We think you need these skills to ace Head of Growth - Remote
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show us your unique voice and style. Remember, we’re looking for someone who can connect with our audience in a genuine way.
Show Your Passion: Make sure to express your enthusiasm for the role and our mission. Tell us why you’re excited about the opportunity to help grow Replika and how your experiences align with our vision. We love seeing candidates who are as passionate about our journey as we are!
Highlight Your Wins: Don’t hold back on sharing your past successes! If you've made things go viral or have experience in growth roles, give us the juicy details. We want to know what you did, how you did it, and the impact it had. Numbers and stories are your best friends here!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates from us. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Replika
✨Know Your Audience
Before the interview, dive deep into Replika's mission and values. Understand how they want to reshape AI companionship and be ready to discuss how your vision aligns with theirs. This shows you’re not just interested in the role but genuinely care about their mission.
✨Showcase Your Viral Success
Prepare specific examples of campaigns or projects you've led that went viral. Be ready to explain the strategies you used, the risks you took, and the outcomes. This will demonstrate your hands-on experience and understanding of what makes content resonate online.
✨Engage with Their Community
Familiarise yourself with Replika’s social media presence and user interactions. Engage with their content before the interview, and come prepared with insights or ideas on how to enhance their community engagement. This shows initiative and a proactive mindset.
✨Be Bold and Authentic
In a role that thrives on creativity and cultural relevance, don’t shy away from expressing your unique voice during the interview. Share your thoughts on current trends and how you would approach building genuine connections with creators and influencers. Authenticity is key!
