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- Tasks: Lead the culture and talent strategy for a fast-growing fitness brand.
- Company: REP UK is a leading strength equipment brand with a mission to empower through fitness.
- Benefits: Enjoy 25 days annual leave, private healthcare, and team workouts.
- Why this job: Join a dynamic team aiming to revolutionise the fitness industry in Europe.
- Qualifications: 10+ years in HR leadership, with a passion for culture and engagement.
- Other info: Be part of a once-in-a-career opportunity to shape a thriving business.
The predicted salary is between 72000 - 100000 £ per year.
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Director of People & Culture – REP UK, Gloucester
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Client:
Rep Fitness
Location:
Gloucester, United Kingdom
Job Category:
Other
–
EU work permit required:
Yes
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Job Reference:
5a6ff1337e16
Job Views:
3
Posted:
25.08.2025
Expiry Date:
09.10.2025
col-wide
Job Description:
JOB DESCRIPTION
Job Title: Director of People & Culture – RE P UK
Department: People & Culture
Reports To: CEO REP UK
Location: Unit 6, Indurent Park, Gloucester, GL10 3EX
Contract Type: Full-time, Hybrid Schedule
WHO WE ARE:
REP is one of the world\’s leading strength equipment brands trusted by home gym owners, elite athletes, and commercial facilities worldwide. Founded in 2012 by two brothers, Ryan and Shane McGrotty, with a passion for fitness, we\’ve grown from selling bumper plates out of a small garage to a $170M TTM revenue business with 180+ strength enthusiasts on our team and more than 300,000 sq ft of distribution space across the USA.
REP UK is a shared vision between Shane, Ryan, and our UK CEO, and marks our first major international expansion. From our new HQ, home to the UK\’s largest strength showroom and distribution hubs in Gloucester, UK and Frankfurt, DE, we\’re building a Hub & Spoke Model, with the UK as the hub and decentralized spokes serving DACH, Benelux, France, Iberia, and the Nordics.
Our mission is bold and simple: Strength Brings Freedom. We believe strength training unlocks the freedom to live fully, physically, mentally, and emotionally.
Our four operational pillars – Innovation, Value, Customer Service, and Community – guide every decision we make.
OUR CORE VALUES:
Think Like a Customer – We empathize with our customers and understand the \’why\’ behind every decision we make.
Progress not Perfection – We don\’t let perfect get in the way of good; we are better today than we were yesterday.
Positive Attitude – Be a glass half-full kind of person and remember to have fun.
Teamwork without Ego – We put the team above ourselves; we only win together.
Take Initiative – We drive momentum; if there is an opportunity to make us better, we want to hear it.
THE OPPORTUNITY :
This is not just about HR policies – this is about building the culture, talent, and leadership capacity that will take REP UK from startup mode to a $100M+ powerhouse.
As Director of People & Culture for REP UK, you\’ll be responsible for creating an environment where high performance and high engagement go hand in hand. You\’ll own everything from recruitment and onboarding to leadership development, organizational design, and employee experience. This is a hybrid role, requiring to be in office a minimum of 3 days a week.
You\’ll sit on the REP UK Executive Team, reporting directly to the CEO, with a mandate to make REP the best place to work in the UK fitness industry.
WHAT YOU\’LL DO :
Culture & Engagement
- Champion REP UK\’s mission, pillars, and values in every aspect of the employee experience.
- Design and deliver initiatives that build connection, collaboration, and belonging across a multi-market team.
- Monitor engagement levels and act to continuously improve culture.
Talent Acquisition & Onboarding
- Build and execute a recruitment strategy that attracts top-tier talent across the UK.
- Develop and own a best-in-class onboarding process that gets new hires up to speed quickly and culturally aligned.
Learning & Development
- Create and implement leadership development programs for managers and executives.
- Identify skills gaps and design targeted training to close them.
- Build career progression frameworks for all functions.
Performance & Reward
- Own REP UK\’s performance review and goal-setting processes.
- Ensure compensation and benefits are competitive and aligned with performance.
- Partner with Finance to design bonus structures that drive results.
People Operations
- Lead all HR compliance, contracts, and employment law matters across UK markets.
- Maintain accurate and secure employee records.
- Manage employee relations with fairness, discretion, and empathy.
Organizational Design
- Partner with the CEO and executive team on workforce planning and structure.
- Build scalable people processes to support rapid growth.
WHAT YOU WILL BRING :
- 10+ years in senior HR or People leadership roles, ideally in high-growth, multi-market businesses.
- Proven experience building culture and engagement in a fast-paced, entrepreneurial environment.
- Deep knowledge of UK and EU employment law.
- Strong track record in talent acquisition, leadership development, and organizational design.
- Commercial mindset with the ability to link people strategy to business performance.
- Exceptional communication and interpersonal skills – able to inspire and influence at all levels.
- Passion for people, performance, and building a place where the best talent thrives.
YOUR FIRST YEAR AT REP UK :
90 Days
- Fully immerse in REP UK\’s culture, values, and team structure.
- Audit current people process , engagement levels, and talent gaps.
- Deliver a 12-month People & Culture roadmap.
180 Days
- Launch key initiatives to strengthen culture and engagement.
- Implement improved recruitment and onboarding processes.
360 Days
- Demonstrate measurable improvements in engagement, retention, and leadership capability.
- Have a scalable people infrastructure in place to support future growth.
- Position REP UK as an employer of choice in the UK fitness industry.
COMPENSATION & PERKS :
- £60,000 per annum
- Participation in our global bonus program
- 25 days annual leave (excluding public holidays)
- Private healthcare options
- Weekly team workouts & company-sponsored events
- Staff discounts on REP equipment and apparel
THE FINAL WORD :
REP UK is a once-in-a-career opportunity. We\’re backed by a $170M US business with world-class products, a loyal customer base, and the capital to grow fast – but in the UK, we\’re still at the starting line.
We\’re building a high-performance sports team that happens to run a business. That means no passengers, no silos, no bureaucracy – just a group of ambitious, driven people who want to make REP the number one strength brand in the world.
If you want to be part of the team that makes that happen – and you have the skill, resilience, and ambition to match – then this is your shot.
#J-18808-Ljbffr
Director of People & Culture – REP UK employer: Rep Fitness
Contact Detail:
Rep Fitness Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of People & Culture – REP UK
✨Tip Number 1
Familiarise yourself with REP UK's mission and core values. Understanding their emphasis on culture, teamwork, and customer empathy will help you align your approach during interviews and discussions.
✨Tip Number 2
Network within the fitness industry, especially with professionals who have experience in high-growth environments. Engaging with these individuals can provide insights into the company culture and may lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've built culture and engagement in previous roles. Highlighting measurable outcomes will demonstrate your capability to drive results at REP UK.
✨Tip Number 4
Research current trends in talent acquisition and employee engagement, particularly in the fitness sector. Being knowledgeable about industry standards will show your commitment and readiness to contribute effectively.
We think you need these skills to ace Director of People & Culture – REP UK
Some tips for your application 🫡
Understand the Company Culture: Before applying, take time to understand REP UK's mission, values, and operational pillars. Tailor your application to reflect how your personal values align with theirs, especially focusing on teamwork, initiative, and a positive attitude.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 10+ years of experience in senior HR or People leadership roles. Provide specific examples of how you've built culture and engagement in fast-paced environments, as this is crucial for the role.
Showcase Leadership Skills: Demonstrate your ability to inspire and influence at all levels. Include examples of leadership development programmes you’ve created or implemented, as well as any successful talent acquisition strategies you've executed.
Craft a Compelling Cover Letter: Your cover letter should not only summarise your qualifications but also convey your passion for people and performance. Discuss how you plan to contribute to making REP UK the best place to work in the European fitness industry.
How to prepare for a job interview at Rep Fitness
✨Understand the Company Culture
Before your interview, take time to research REP UK's culture and values. Familiarise yourself with their mission, 'Strength Brings Freedom', and think about how your own values align with theirs. This will help you demonstrate that you're a good fit for the team.
✨Prepare Examples of Leadership Experience
As a candidate for the Director of People & Culture role, you'll need to showcase your leadership skills. Prepare specific examples from your past experiences where you've successfully built culture, engaged teams, or implemented effective HR strategies. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Showcase Your Knowledge of Employment Law
Given the importance of compliance in this role, be ready to discuss your understanding of UK and EU employment law. Highlight any relevant experiences where you've navigated legal challenges or implemented policies that ensured compliance while supporting employee engagement.
✨Ask Insightful Questions
Prepare thoughtful questions to ask during the interview. Inquire about the current challenges REP UK faces in building its culture or how they measure employee engagement. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.