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- Tasks: Create engaging digital content that tells the REP Fitness story and inspires our community.
- Company: Join a dynamic fitness brand focused on innovation and community engagement.
- Benefits: Competitive salary, generous leave, private medical cover, and staff discounts.
- Why this job: Be a visual storyteller and make an impact in the fitness world.
- Qualifications: Experience in content creation, video editing, and a passion for fitness.
- Other info: Fast-paced environment with opportunities for creativity and growth.
The predicted salary is between 28000 - 42000 £ per year.
We’re looking for a Marketing Content Specialist to join our team and bring the REP Fitness story to life. Reporting to the Director of Brand & Marketing - UK & Europe, you’ll play a pivotal role in planning, producing, and optimising high-quality digital content that drives brand awareness, engagement and sales across the UK and Europe. In this role, you’re a utility player and a visual storyteller, embodying your versatility and passion for fitness while capturing the "home gym journey" of our customers. You’ll be responsible for everything from short-form video to 2D graphics, ensuring every piece of content inspires our community to reach their goals. If you thrive in a fast-paced environment and love creating digital assets that make an impact, this is the role for you.
Job Requirements
- Proven Experience: A strong background in a content creation role (brand, agency, or freelance) with a portfolio that shows off your social and digital expertise.
- Technical Mastery: Hands-on skills in video creation and editing for social media using tools like Adobe Premiere Pro, Final Cut, or CapCut.
- Design Savvy: Competent 2D design skills for creating static graphics, illustrations, and basic motion graphics.
- Platform Expert: A deep understanding of ecommerce, Instagram, TikTok, YouTube, and LinkedIn, including best practices for engagement and hooks.
- End-to-End Execution: Comfortable working from the initial script and shoot through to the final edit and publishing.
- Attention to Detail: Excellent written English for captions and on-screen copy, ensuring everything is on-brand and professional.
- Growth Mindset: A curious and proactive approach, with the ability to manage multiple projects in a fast-moving environment.
- Desirable Extras: A personal passion for training and strength, or experience with basic 2D animation (After Effects) and SEO principles.
Job Responsibilities
- Digital Storytelling: Planning, producing, and editing digital-first content (short-form video, social assets, and web content) tailored specifically for our UK and European audiences.
- Visual Excellence: Creating on-brand 2D graphics, banners, and basic motion graphics using tools like Adobe Photoshop, Illustrator, and Canva.
- Channel Optimization: Tailoring and optimizing content for every platform—including Instagram, TikTok, YouTube, LinkedIn and ecommerce—to ensure perfect formats, hooks, and thumbnails.
- Collaborative Creation: Working closely with the wider marketing team to translate campaign briefs into clear asset lists and content plans.
- On-the-Ground Production: Capturing customer stories, product demos, and behind-the-scenes content through shoots and basic production management.
- Maximizing Impact: Repurposing and editing existing long-form content into carousels, reels, and shorts to keep our channels fresh and engaging.
- Data-Driven Creativity: Monitoring performance metrics to understand what resonates with our community and making recommendations to improve engagement.
- Trend Watching: Staying current on the latest design and social trends in the UK market to proactively suggest fresh content ideas.
Job Benefits
- £35,000-£38,000 per annum + company bonus scheme
- 25 days annual leave + bank holidays
- Company pension scheme
- Private medical cover
- Life assurance
- Employee assistance programme
- Team branded kit
- Staff discounts on REP gear
- Access to an on-site gym
- Free on-site parking
- On-site electric vehicle charging
Marketing Content Specialist in Gloucester employer: REP Fitness UK Ltd
Contact Detail:
REP Fitness UK Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Content Specialist in Gloucester
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best work, especially anything that highlights your skills in video creation and 2D design. We want to see how you can tell a story visually, so pick pieces that really capture your creativity.
✨Tip Number 2
Network like a pro! Reach out to folks in the industry, attend events, or join online communities. The more connections you make, the better your chances of landing that dream role with us at StudySmarter. Plus, you never know who might have the inside scoop on job openings!
✨Tip Number 3
Tailor your approach for each platform! When applying, show us you understand the nuances of Instagram, TikTok, and YouTube. Share examples of how you've optimised content for different channels, and let us know how you can bring that expertise to our team.
✨Tip Number 4
Don’t forget to follow up! After an interview, shoot us a quick thank-you email. It shows your enthusiasm and keeps you fresh in our minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the Marketing Content Specialist role!
We think you need these skills to ace Marketing Content Specialist in Gloucester
Some tips for your application 🫡
Show Off Your Portfolio: Make sure to include a link to your portfolio in your application. We want to see your best work, so showcase those killer videos and graphics that highlight your content creation skills!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect how your experience aligns with our needs. We love seeing candidates who understand our brand and can tell our story.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured content that’s easy to read, just like the digital assets you’ll be creating for us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at REP Fitness UK Ltd
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best work in content creation. Include examples of short-form videos, graphics, and any campaigns you've worked on. This will not only demonstrate your skills but also your versatility as a visual storyteller.
✨Know Your Platforms
Familiarise yourself with the latest trends and best practices for Instagram, TikTok, YouTube, and LinkedIn. Be ready to discuss how you would tailor content for each platform, including hooks and engagement strategies. This shows that you understand the nuances of digital marketing.
✨Prepare for Technical Questions
Brush up on your technical skills, especially in video editing software like Adobe Premiere Pro or Final Cut. Be prepared to discuss your process from script to final edit, and maybe even share a quick demo if possible. This will highlight your hands-on experience and attention to detail.
✨Emphasise Your Passion for Fitness
Since this role revolves around the fitness community, express your personal passion for training and strength. Share any relevant experiences or stories that connect you to the 'home gym journey' of customers. This will help you resonate with the company's mission and culture.
