At a Glance
- Tasks: Lead integrated marketing efforts to grow REP's brand in the UK and Europe.
- Company: Join a fast-growing fitness brand with a passion for innovation and community.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Work closely with a small, talented team and report directly to senior leadership.
- Why this job: Be a key player in building a brand from the ground up and making an impact.
- Qualifications: Experience in integrated marketing, especially in e-commerce and brand growth.
The predicted salary is between 36000 - 44000 £ per year.
REP designs world-class, innovative gym equipment sold around the world and we're now expanding into apparel, supplements, athletes, and events. Founded in 2012 by two brothers with a shared passion for fitness, REP grew from selling bumper plates out of a garage to 300,000+ sq ft of office and distribution space across the US and internationally, with a team of 200+ fitness enthusiasts working toward one vision: to be the #1 Strength Brand in the World. We've been named to the Inc. 5000 fastest-growing private companies (2018, 2021) and voted Best Home Strength Product Launch (2022, Garage Gym Experiment).
Now we're building the UK & Europe business off the back of that success and we need a hands-on marketing lead to drive it.
The opportunity: In the US, brand awareness sits around 18% among our target audience. In the UK, it's close to zero. We're targeting 3-4x revenue growth over the next two years, and this role is central to that plan. This isn't a "head of brand" role sitting above a big team. It's a startup-style builder role.
What you’ll own:
- Build and run the UK integrated marketing plan - campaigns across paid, owned and earned channels, content, social, email, events, trade shows and partnerships.
- Translate REP's global brand strategy into what actually works for the UK/EU market.
- Build the campaign calendar, launch playbooks, and the simple processes and templates this function doesn't have yet.
- Coach and direct a small content and community team, and work closely with E-commerce, Sales and Retail so marketing activity drives real traffic and conversion.
What you bring:
- Solid experience in integrated marketing for a consumer/D2C, ideally e-commerce-led brand - someone who's helped grow a brand from an earlier stage, not just run an established machine.
- Comfortable across campaign planning, content/social/email, events and trade shows, and reading (if not building) performance dashboards.
- A builder and doer: resourceful, energised by ambiguity, and skilled at turning "we should do X" into a concrete, owned plan.
- A natural player-coach. Low-ego, high-energy, and a confident communicator who can hold their own with senior US stakeholders.
Practicalities: Based at our Gloucester HQ, 4-5 days/week (Bristol is about the outer limit for a sustainable commute). The address is Indurent Park, Stonehouse, Gloucestershire, GL10 3EZ.
Senior Integrated Marketing Manager in Stonehouse employer: REP Fitness UK & Europe
REP Fitness is an exceptional employer for those passionate about fitness and marketing, offering a dynamic work environment at our Gloucester HQ. With a strong focus on employee growth, you will have the opportunity to shape the UK & Europe marketing strategy while working closely with a talented team in a startup-like atmosphere. Our culture encourages innovation and collaboration, making it a rewarding place to build your career as we strive to become the #1 Strength Brand in the World.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Integrated Marketing Manager in Stonehouse
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for REP Fitness UK & Europe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like REP Fitness UK & Europe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with REP Fitness UK & Europe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at REP Fitness UK & Europe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Integrated Marketing Manager in Stonehouse
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit REP Fitness UK & Europe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of REP Fitness UK & Europe:Show us that you’ve done your homework! In your application, briefly mention what you admire about REP Fitness UK & Europe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at REP Fitness UK & Europe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at REP Fitness UK & Europe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At REP Fitness UK & Europe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
