Head of Business Development - UK & Europe in Cheltenham

Head of Business Development – UK & Europe

Closing Date: 04 January 2026 @ 17:00

First Stage Interviews: Week commencing 05 January 2026

Salary Range: £50,000 – £60,000 pa + commission

Contract: Permanent

Department: Sales

Location: Remote (UK-based, with UK & EU travel as required)

Hours of Work: Full Time (37.5 hours per week). Core hours are 08:30-16:30, Mon – Fri

Line Manager: Director of Sales – UK & Europe

Direct Reports: None initially (scope to build a team over time)

Who are REP Fitness UK?

REP Fitness is a premium strength equipment brand built by athletes, for athletes. From our roots in Colorado, USA, we’ve grown into a global fitness powerhouse – now officially launched across the UK and Europe.

Our mission is simple: to make world-class strength equipment accessible to everyone, from commercial gyms and performance centres to home training spaces. We combine innovation, functionality, and style to help lifters of every level achieve their goals.

Each product is designed, tested, and refined to deliver performance without compromise. Whether it’s our award-winning power racks, adjustable benches, or precision-engineered plates and dumbbells, REP is known for its attention to detail, durability, and modern design.

In the UK and Europe, we’re committed to providing:

• 🏋️ ♂️ High-performance gym equipment for home and commercial use
• 🚚 Fast, reliable delivery from our regional distribution network
• 💬 Local customer support and expert advice
• 🌍 Access to REP’s full global innovation line-up

Our goal is to raise the standard for what lifters expect from their equipment, combining American innovation with local service excellence.

Our Core Values

• Think Like a Customer: We empathize with our customers; understand the \’why\’ behind every decision we make
• Progress not Perfection: We don\’t let perfect get in the way of good; we are better today than we were yesterday
• Positive Attitude: Be a glass half-full kind of person and remember to have fun
• Teamwork without Ego: We put the team above ourselves; we only win together
• Take Initiative: We drive momentum; if there is an opportunity to make us better, we want to hear it

About this Role

We’re looking for a commercially-driven Head of Business Development to accelerate REP Fitness\’ growth across the UK and Europe through wholesale, strategic partnerships, and commercial accounts.

This is a fully remote role, focused on building revenue through distributor partnerships, multi-site operators, specialist retailers, and enterprise accounts. You will be responsible for creating new revenue channels, penetrating the market, and positioning REP as a dominant brand across the region.

Reporting to the Director of Sales – UK & Europe, you will operate with a high degree of autonomy and accountability. If you thrive in a fast-paced environment, and you\’re passionate about strength and fitness, this is the role for you.

What you can expect to be doing

Commercial Growth & Market Expansion:

• Developing and executing a UK & EU business development strategy.
• Sourcing, engaging, and converting new business opportunities.
• Building and managing structured sales pipelines.
• Driving revenue performance across wholesale and enterprise channels.
• Identifying new vertical opportunities within the region.

Distribution & Partnership Development:

• Recruiting and onboarding distributor and reseller partners.
• Negotiating commercial agreements, pricing structures, and MOQs.
• Managing partner performance through targets and reporting.
• Building long-term strategic relationships.

Account Management & Revenue Growth:

• Owning and growing commercial accounts.
• Maximising lifetime value through structured account plans.
• Upselling and cross-selling REP\’s product ecosystem.

Market Intelligence & Reporting:

• Providing sales forecasting and performance reporting.
• Delivering competitor, pricing, and market insight.
• Supporting UK & EU leadership with strategic recommendations.

Brand Representation:

• Representing REP at trade shows and industry events.
• Building relationships with key industry stakeholders.
• Acting as a trusted representative for the REP brand.

Who we are looking for

At REP Fitness, we understand that our people will shape our success, and ultimately define our value to our customers. We\’re looking for people who can demonstrate that they\’re as passionate as our community.

Below are some of the experiences, knowledge, and skills that we believe will give you the best chance of success in this role:

• Proven experience in business development, partnerships, or B2B sales.
• A strong understanding of the fitness, sport, or performance industry.
• A track record of winning and growing accounts.
• Experience managing distributors or retail partners.
• A strategic mindset with structured sales processes.
• Excellent communication, negotiation, and influencing skills.
• Comfortable working remotely and autonomously.
• CRM experience.
• A \’builder\’ mentality.
• Comfortable working in a fast-paced, high-growth environment.
• Existing product and brand knowledge is desirable.

A willingness to travel within the UK and Europe, and a full and valid UK driving license will be a required.

What else is on offer for you?

• £50,000 to £60,000 per annum + commission
• 25 days annual leave + bank holidays
• Company pension scheme
• Private medical cover
• Life assurance
• Employee assistance programme
• Team branded kit
• Staff discounts on REP gear

📩 Ready to help power the growth of REP Fitness in the UK and EU? Apply today.