At a Glance
- Tasks: Lead PR strategies and campaigns for a cutting-edge tech company.
- Company: Join Reolink, a leader in intelligent visual technology trusted worldwide.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Fast-paced role with exciting projects and collaboration across teams.
- Why this job: Shape narratives around innovative security solutions and engage with top media.
- Qualifications: 5+ years in PR, strong writing skills, and tech industry knowledge required.
The predicted salary is between 50000 - 65000 £ per year.
Reolink , a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide.
Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe.
Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.
Job Summary We are seeking a dynamic and strategic PR / Brand Manager to lead public relations and campaign communications across the UK region, with a strong focus on tech, consumer electronics and security media.
The ideal candidate will be an experienced communicator and storyteller with a proven background in earned media, technology PR, and campaign execution, capable of translating product innovations and security solutions into compelling narratives for media, partners, and consumers.
This is a hands‑on role focused on press relations, media campaigns, product storytelling, event activations, and cross‑functional collaboration.
Key Responsibilities Product PR & Media Engagement Develop and execute strategic PR plans to increase Reolink’s visibility across technology, smart home, consumer electronics, security, and retail media in the UK.
Build and maintain strong relationships with journalists, editors, reviewers, influencers, and key contacts within the tech, consumer electronics and security media landscape.
Lead campaign PR activations, media events, product launches, and review seeding programmes from concept through execution.
Manage agency and deliver press releases, media pitches, briefing documents, thought leadership content, and other press‑ready communications.
Coordinate product reviews, media testing units, and hands‑on experiences with tech reviewers and industry publications.
Serve as a media liaison and brand representative during interviews, press briefings, trade shows, and partner meetings.
Monitor media coverage, industry trends, competitor activity, and emerging technology topics to identify proactive PR opportunities and strengthen messaging.
Identify culturally relevant moments, technology trends, and security‑focused conversations to maximise media impact within the UK market.
Campaign PR & Brand Communications Support product launches and key commercial campaigns (e. g.
Prime Day, Black Friday, CES‑related announcements) through integrated PR strategies and storytelling.
Develop campaign messaging and earned media angles that align with product innovations, smart home trends, and consumer security interests.
Coordinate PR support for retail initiatives, trade shows, exhibitions, and partner activations in the UK.
Collaborate with HQ and local teams to ensure consistent messaging, product positioning, and campaign alignment across markets.
Work closely with marketing and creative teams to support campaign assets, media kits, and communication strategies.
Qualifications 5+ years of experience in PR, communications, or campaign management, ideally within consumer technology, smart home, electronics, or security industries.
Strong understanding of the UK tech and consumer electronics media landscape, including relationships with relevant journalists and publications.
Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
Exceptional writing and communication skills, including experience producing press releases, pitches, briefing materials, and campaign communications.
Proven ability to manage multiple campaigns and projects in a fast‑paced environment.
Strong relationship‑building and stakeholder management skills.
Experience working with PR agencies, media events, trade shows, and product launch campaigns is highly desirable. #J-18808-Ljbffr
PR Manager in London employer: Reolink
As a Business Development Manager, you will thrive in a dynamic and supportive environment that champions collaboration and innovation. Our company offers a flat hierarchy where your ideas are valued, alongside a competitive benefits structure that rewards performance. With opportunities for continuous learning and professional growth, you will be part of a team that celebrates shared success while driving impactful sales strategies in the technology sector.
StudySmarter Expert Advice🤫
We think this is how you could land PR Manager in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Reolink. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Reolink, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Reolink inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Manager in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Reolink. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Reolink.
How to prepare for a job interview at Reolink
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
