Social Media Executive in Crawley

We are looking for a creative and data-driven Social Media Executive to join our Group Socials team. Reporting to the Digital Content Marketing Manager, you will take day‑to‑day ownership of planning, creating and executing social media activity across our global group channels (with a particular focus on LinkedIn, Instagram and YouTube). You will help bring our company story to life, showcasing colleagues, customers, innovation and sustainability, while maintaining a strong, consistent brand presence across markets.

Content planning and creation

• Create high‑quality, on‑brand graphics, images and short‑form videos using Canva or similar tools, following established templates and guidelines.
• Draft compelling copy for social posts that reflect our group tone of voice and support key campaigns (e.g. ESG, innovation, employer brand, leadership).
• Adapt and repurpose content from press releases, case studies, blogs and internal stories into social‑first formats (e.g. carousels, short video, quote tiles).
• Content planning for key corporate moments, campaigns and leadership announcements.
• Impact in this area will be measured by higher‑quality engagement (not just increased volume), fewer content reworks due to on‑brief, publish‑ready assets, and stronger reuse of Group content, templates and series formats by markets.

Channel management and community

• Schedule, publish and quality‑check posts across group LinkedIn, Instagram, YouTube and any additional agreed platforms.
• Monitor comments, messages and mentions, flagging potential issues and responding where appropriate in line with agreed guidelines.
• Maintain content calendars, ensuring posts are delivered on time and aligned with campaign timelines and key dates.
• Carry out social listening and competitor reviews to identify new opportunities and best practice, bringing forward clear suggestions on formats, series or topics we should test.

Collaboration and campaigns

• Work closely with M&I, Corporate Communications, HR, Sustainability and regional marketing teams to source stories and content.
• Own the day‑to‑day creative and messaging requirements for paid campaigns on group channels, working with the team to ensure assets and copy are on‑brief and ready for activation.
• Play an active role in maintaining and evolving group social media guidelines and best‑practice playbooks, ensuring consistency across markets and encouraging markets to reuse and adapt Group content where appropriate.
• Adhere to the approvals process for key posts and campaigns, managing drafts, feedback and version control.

Performance and reporting

• Track performance metrics (reach, impressions, engagement, clicks, followers, video views) using native platform analytics and established dashboards, with a focus on improving the quality and relevance of engagement over time.
• Prepare summaries for internal stakeholders, highlighting strong‑performing content, formats and series, flagging opportunities to reuse Group content across markets and reducing rework by providing clear guidance on what “good” looks like.
• Plan and run simple A/B‑style tests where possible (e.g. alternative copy, thumbnails, formats) and share learnings with the team and wider markets to drive stronger reuse of proven Group content and approaches.
• Use tools such as Google Analytics, LinkedIn Insights and social/CRM platforms such as Sprinklr or HubSpot to inform recommendations, linking channel performance back to our reputation and business objectives wherever possible.

Governance and brand consistency

• Ensure all posts and assets follow Rentokil Initial and local brand guidelines, tone of voice and legal/compliance requirements.
• Contribute to the implementation of social media best practice and playbooks, actively championing their use across Group channels.
• Maintain clear documentation (calendars, asset libraries, naming conventions) so content is easy for markets to discover, reuse and adapt.

Skills and experience

Essential

• 1–2+ years’ experience in social media, content or digital marketing roles.
• Demonstrable experience creating social content (copy and assets) for LinkedIn, Instagram and/or YouTube.
• Proficiency in Canva /Adobe CC (or similar) to create polished, on‑brand social graphics.
• Strong writing skills with the ability to translate complex topics into clear, engaging posts.
• Comfortable using native social analytics and basic reporting tools (e.g. Excel, PowerPoint/Slides).
• Strong attention to detail, organisation and ability to manage multiple tasks and deadlines.

Desirable

• Experience in B2B and/or corporate communications, employer branding or thought leadership content.
• Familiarity with enterprise social platforms such as Sprinklr / HubSpot.
• Interest in experimentation and data‑driven optimisation (e.g. testing formats, hooks and creative approaches).

Benefits

• Competitive salary
• Hybrid working
• Rentokil Initial Reward Scheme
• 23 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking

At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute. We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging.

To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to joanna.sharpe@rentokil‑initial.com if you need anything.

Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.