Organic Search Specialist (12 months) in Crawley

This is an exceptional opportunity to join Rentokil Initial plc, a global support services company, operating in all of the major economies of Europe, North America, Asia Pacific and Africa.

We offer a wide range of services to businesses, the public sector and residential customers. Rentokil Initial operates in almost 80 countries with 2019 revenues of >£2.6bn. We are a ‘people business’ with over 36,000 colleagues. Our core market categories are Pest Control and Hygiene/Washroom services.

The role of the Organic Search Specialist is to leverage the Organic Search landscape and to lead activities relating to optimisation, Keyword and Competitor Analysis and Technical SEO. In addition, the role will audit, monitor and implement SEO best practice to maximise the discoverability and performance of our websites across organic and paid channels that target local users with the goal of driving lead flow.

This role will report into the SEO Manager and sits within the Digital Performance Team working with colleagues in roles covering Data & Insight, Paid Search and Content but will also collaborate with the Customer Experience, Digital Projects and Deployment, Digital Account Management and our key markets globally.

• The Organic Search Specialist will be primarily responsible for leading, planning and executing actions across the Rentokil Initial and subsidiary brand web estate, that directly improve the performance of our targeted search visibility and lead flow.
• Responsible for supporting the Search Marketing team across SEO, Data & Insight, and Content to action and deliver priority Organic Search projects across Rentokil Initial and its subsidiary brands globally.
• Assisting and supporting the Digital Projects & Deployment team where required with the rollout of new and existing digital projects.
• Be a reliable, technically sound, and knowledgeable SEO contact for our international markets for any BAU SEO related issues with their websites.
• Collaborating with Customer Experience, Digital Projects and Deployment, Digital Account Management and third party vendors to deliver the operational implementation of RI’s Digital Search Strategy.
• Manage and support the organic search landscape across Rentokil Initial and its subsidiaries.
• Liaise across the Performance Marketing Team to identify organic keyword opportunities.
• Work with the Customer Experience team to ideate organic search improvements that could drive conversions.
• Plan, support or execute Organic SEO actions and insights delivered by routine website audits.
• Support the Data & Insights team in defining the reporting on keyword search volumes for key markets.
• Lead and deploy SEO recommendations for key cities.
• Stay up to date with developments within the SEO industry.

• Strong knowledge and experience of technical SEO considerations, analysis & reporting, on-page, local search strategies.
• Good understanding and experience of SEO best practices.
• Understanding of search engine algorithms and their impact on the organic performance of websites.
• Ability to work in a collaborative manner with colleagues in the wider Digital Team.
• Experience in MS Office or Google Apps is essential.
• Highly analytical and numerical, with attention to detail.
• Results oriented with an ability to work to tight timelines.

• Strong time-management skills.
• Strong organisational skills.
• Attention to detail essential.
• Ability to work on multiple projects.
• Strong written and oral communication skills.

• Undergraduate degree or qualification in Marketing, IT or similar.

• Competitive salary
• Hybrid working
• 23 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking

At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life.