At a Glance
- Tasks: Create and optimise engaging digital copy for B2B and B2C audiences.
- Company: Join Rentokil Initial's global Digital Content & Communications Team.
- Benefits: Enjoy a competitive salary, hybrid working, and 23 days holiday plus bank holidays.
- Other info: Inclusive workplace that values diversity and encourages authentic applications.
- Why this job: Make an impact by enhancing content quality and driving lead generation.
- Qualifications: 3+ years in digital copywriting with strong SEO skills required.
The predicted salary is between 31500 - 38500 £ per year.
Are you an experienced digital copywriter and content strategist skilled in Search Engine Optimisation (SEO) and modern AI content discovery? Rentokil Initial is hiring a Content & Copywriting Specialist to join our global Digital Content & Communications Team. In this role, you will write, edit, and optimise high-performing B2B and B2C digital copy across our website estate. Working closely with Search Performance, Digital Product, UX, and CRO teams, you will play a pivotal role in elevating content quality, scaling organic visibility, and driving lead generation—with a primary focus on the North American market.
What You Will Do
- Digital Copywriting & Optimisation: Draft, edit, and optimise high-converting B2B and B2C web copy for landing pages, product/service pages, localised location pages, and digital platform migrations.
- SEO & GEO Execution: Apply search engine optimisation (SEO), Generative Engine Optimisation (GEO), Conversion Rate Optimisation (CRO), and User Experience (UX) insights to create clear, persuasive copy that ranks high on Google and gets cited in AI-driven answer engines.
- Content Audits & Performance: Conduct regular digital content audits to identify gaps, optimise underperforming copy, and deliver actionable recommendations that increase search reach and lead flow.
- Brand & Editorial Governance: Maintain strict editorial standards, tone of voice, regulatory compliance, and accuracy across all published digital copy.
- Cross-Functional Collaboration: Partner with Search Performance, Digital Product, UX, CRO, and Digital Account Management teams to align content strategy with commercial goals.
- Stakeholder & Market Alignment: Liaise with regional marketing teams (focusing on North America) to scope content projects, gather market insights, and communicate project updates.
Skills & experience
Essential Requirements
- 3+ years of hands-on experience in digital copywriting, content editing, and publishing within a commercial marketing environment (ideally service-led B2B or B2C industries).
- Proven track record in SEO copywriting with a demonstrated ability to integrate keyword research and search intent naturally into copy to deliver measurable results (traffic, engagement, conversions).
- Strong editorial judgement with the ability to write both persuasive short-form marketing copy and technically accurate long-form articles.
- Cross-functional communication skills with a proven ability to translate complex service offerings into engaging, accessible language for varied audiences.
- Global or multi-market experience, specifically tailoring digital content for North American audiences.
Desirable Skills & Experience
- Hands-on experience with Content Management Systems (CMS) and web publishing workflows.
- Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Google Search Console) and Google Analytics (GA4) for tracking content performance.
- Familiarity with content promotion, inbound marketing, and basic design tools (Canva, Adobe Creative Suite).
- Multilingual skills or experience writing in an editorial/publishing background.
Personal Attributes
- Strategic & Organised: Skilled at managing multiple high-priority digital content projects simultaneously under tight deadlines.
- User-Centric Focus: Passionate about solving user intent and enhancing the overall customer journey.
- Adaptable & Collaborative: Thrives in a matrixed global environment, building strong relationships across product, search, and commercial teams.
Benefits
- Competitive salary
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute. We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging.
To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to (joanna.sharpe@rentokil-initial.com) if you need anything.
Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.
Content & Copywriting Specialist (12 month contract) in Crawley employer: Rentokil Initial
Rentokil Initial is an exceptional employer that prioritises employee growth and well-being, offering a competitive salary, hybrid working options, and a comprehensive benefits package including healthcare and an Employee Assistance Programme. Our inclusive work culture fosters diversity and encourages individuals to bring their authentic selves to work, ensuring that every team member feels valued and supported in their professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Content & Copywriting Specialist (12 month contract) in Crawley
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Content & Copywriting Specialist (12 month contract) in Crawley
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Rentokil Initial from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Rentokil Initial specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Rentokil Initial
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Rentokil Initial, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Rentokil Initial you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Rentokil Initial that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Rentokil Initial, so think on your feet and don't hesitate to showcase your creativity!
