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- Tasks: Identify and implement tech solutions to boost marketing efficiency and translate business needs into actionable requirements.
- Company: Join Rentokil Initial, a diverse and inclusive company that values innovation and authenticity.
- Benefits: Enjoy competitive salary, hybrid working, 23 days holiday, and a supportive work environment.
- Why this job: Make a real impact by bridging the gap between marketing and technology in a dynamic role.
- Qualifications: 3-5 years of Business Analysis experience, ideally in Marketing, with strong communication skills.
- Other info: Embrace your uniqueness and be yourself in your application!
The predicted salary is between 28800 - 48000 £ per year.
The MarTech Business Analyst is responsible for identifying, documenting, and implementing technical solutions that improve marketing efficiency. You will work closely with Marketing stakeholders to understand their goals and translate them into functional requirements for Developers and Platform Architects. You are the translator who ensures that technology investments solve actual business problems.
Key Responsibilities
- Requirement Discovery & Management: Lead workshops with marketing stakeholders to capture business requirements for new tools or features (e.g., Lead Scoring, Attribution, or Personalisation). Translate high-level business needs into detailed User Stories, Functional Requirement Documents (FRDs), and Process Maps. Manage the product backlog, ensuring tasks are prioritised based on business value and technical feasibility.
- Platform & System Integration: Analyse how data moves between core systems like HubSpot/Salesforce, Adobe Campaign, and Google Cloud Platform (GCP). Document data mapping requirements for API integrations. Identify opportunities to sunset redundant tools and consolidate the tech stack.
- Data Governance & Analytics: Define data standards to ensure high quality for lead routing, segmentation, and reporting. Monitor system health and performance, ensuring that Table Stakes (GDPR) are met.
- Testing & Deployment (UAT): Define Acceptance Criteria and lead User Acceptance Testing (UAT) to ensure the technical solution meets the business's original intent. Coordinate with QA teams to identify and resolve bugs before a Go-Live event.
Requirements:
- 3–5 years of Business Analysis experience, ideally with at least 2 years specifically within a Marketing or Digital environment.
- Familiarity with the Lead-to-Revenue lifecycle and platforms like HubSpot, Salesforce Marketing Cloud or Adobe Experience Cloud.
- Basic understanding of SQL (for data querying) and APIs (how systems talk to each other).
- Proficiency in Jira/Confluence or similar Agile project management tools.
- Experience with data visualisation tools like Tableau, Looker, or PowerBI.
- Exceptional ability to explain complex technical concepts to non-technical stakeholders (like a Brand Manager).
Benefits:
- Competitive salary and bonus scheme
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute. We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging.
To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to joanna.sharpe@rentokil-initial.com if you need anything.
Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.
MarTech Business Analyst in Crawley employer: Rentokil Initial plc
Contact Detail:
Rentokil Initial plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MarTech Business Analyst in Crawley
✨Tip Number 1
Network like a pro! Reach out to folks in the MarTech space on LinkedIn or at industry events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past projects, especially those related to marketing efficiency. This gives you a chance to demonstrate how you can translate business needs into tech solutions.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of tools like HubSpot and Salesforce. Be ready to discuss how you've used these platforms to solve real business problems in the past.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace MarTech Business Analyst in Crawley
Some tips for your application 🫡
Show Your Passion: We want to see the real you! Make sure your application reflects your genuine interest in the MarTech Business Analyst role. Share why you're excited about the opportunity and how your background aligns with our goals.
Tailor Your Application: Don’t just send a generic CV and cover letter. Take the time to tailor your application to highlight your experience with marketing tools and data analysis. Show us how your skills can help improve marketing efficiency!
Be Clear and Concise: When documenting your experiences, be clear and concise. Use bullet points where possible to make it easy for us to read. Remember, we’re looking for specific examples of how you've translated business needs into technical solutions.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Rentokil Initial plc
✨Know Your Tech Stack
Familiarise yourself with the tools mentioned in the job description, like HubSpot, Salesforce, and Adobe Campaign. Be ready to discuss how you've used these platforms in the past and how they can be integrated to improve marketing efficiency.
✨Master the Art of Translation
As a MarTech Business Analyst, you'll need to bridge the gap between technical and non-technical stakeholders. Prepare examples of how you've successfully communicated complex concepts to non-technical team members, showcasing your ability to translate business needs into functional requirements.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data governance and analytics. Bring examples of how you've defined data standards or improved data quality in previous roles. Highlight your familiarity with SQL and any data visualisation tools you've used.
✨Prepare for UAT Scenarios
User Acceptance Testing (UAT) is crucial in this role. Think of specific instances where you defined acceptance criteria and led UAT. Be ready to explain how you coordinated with QA teams to ensure a smooth 'Go-Live' event, demonstrating your attention to detail and problem-solving skills.
