Business Analyst

Business Analyst

Crawley Full-Time 30000 - 42000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Transform big ideas into practical solutions and connect marketing with tech.
  • Company: Join a diverse and innovative team at Rentokil Initial.
  • Benefits: Enjoy competitive salary, hybrid working, and 23 days holiday plus bank holidays.
  • Why this job: Make a real impact by streamlining our marketing technology ecosystem.
  • Qualifications: 3-5 years as a Business Analyst with marketing experience and strong communication skills.
  • Other info: Embrace diversity and be your authentic self in a supportive environment.

The predicted salary is between 30000 - 42000 ÂŁ per year.

Are you the kind of person who can speak both “marketing” and “tech” — and make sure they actually understand each other? If you love turning big ideas into practical, scalable solutions, this role might be exactly what you’re looking for. We’re on the hunt for a Mid-Level Business Analyst to help shape, streamline, and supercharge our marketing technology ecosystem. You’ll sit at the intersection of Marketing, Data, and Technology, acting as the crucial translator who ensures our tech investments solve real business problems — not just look good on paper.

What You’ll Be Doing

  • Turn Ideas into Action
  • Lead workshops with marketing teams to uncover real business needs — from lead scoring and attribution to personalisation.
  • Translate high-level goals into clear user stories, functional requirements, and process maps that developers can actually build from.
  • Own and manage the product backlog, keeping priorities aligned with business value and technical reality.

Connect the Tech Stack

  • Analyse how data flows between platforms like HubSpot, Salesforce, Adobe Campaign, and Google Cloud Platform.
  • Define data mappings and requirements for API integrations.
  • Spot opportunities to simplify — retiring redundant tools and reducing tech clutter.

Protect & Elevate the Data

  • Define data standards that improve lead routing, segmentation, and reporting.
  • Keep a close eye on system health, performance, and compliance (yes, GDPR matters).

Make Sure It Works (Before Go-Live)

  • Define acceptance criteria and lead User Acceptance Testing (UAT).
  • Partner with QA and technical teams to squash bugs and deliver solutions that meet the original business intent.

Requirements: What You Bring

  • 3–5 years’ experience as a Business Analyst, ideally with 2+ years in a Marketing or Digital environment.
  • Strong understanding of the Lead-to-Revenue lifecycle.
  • Hands-on experience (or solid familiarity) with platforms like HubSpot, Salesforce Marketing Cloud, or Adobe Experience Cloud.
  • Technical literacy — you don’t need to be a developer, but you understand:
  • Basic SQL for querying data
  • APIs and how systems talk to each other
  • Experience working in Agile environments using tools like Jira and Confluence.
  • Exposure to data visualisation tools such as Tableau, Looker, or Power BI.
  • Exceptional communication skills — you can explain complex technical concepts to non-technical stakeholders without breaking a sweat.
  • Benefits:

    • Competitive salary and bonus scheme
    • Hybrid working
    • Rentokil Initial Reward Scheme
    • 23 days holiday, plus 8 bank holidays
    • Employee Assistance Programme
    • Death in service benefit
    • Healthcare
    • Free parking

    At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute. We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to (joanna.sharpe@rentokil-initial.com) if you need anything.

    Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.

    Business Analyst employer: Rentokil Initial plc

    At Rentokil Initial, we pride ourselves on being an exceptional employer that values innovation and inclusivity. Our hybrid working model, competitive salary, and comprehensive benefits package, including healthcare and a generous holiday allowance, ensure that our employees thrive both personally and professionally. With a strong focus on employee growth and a culture that celebrates diversity, we empower our team members to be their authentic selves while making a meaningful impact in the marketing technology landscape.
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    Contact Detail:

    Rentokil Initial plc Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Business Analyst

    ✨Tip Number 1

    Network like a pro! Reach out to people in your industry on LinkedIn or at local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.

    ✨Tip Number 2

    Prepare for those interviews by practising common Business Analyst scenarios. Think about how you’d lead workshops or translate complex tech into simple terms. We want you to shine when it’s your turn to talk!

    ✨Tip Number 3

    Show off your skills with a portfolio! If you’ve worked on projects that involved data mapping or user acceptance testing, compile them into a neat presentation. This will help us see your practical experience in action.

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.

    We think you need these skills to ace Business Analyst

    Business Analysis
    Marketing Technology
    User Acceptance Testing (UAT)
    Data Mapping
    API Integration
    Lead-to-Revenue Lifecycle
    SQL
    Agile Methodologies
    Jira
    Confluence
    Data Visualisation Tools
    Communication Skills
    Workshop Facilitation
    Process Mapping
    Technical Literacy

    Some tips for your application 🫡

    Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see your genuine interest in being a Business Analyst and how you can bridge the gap between marketing and tech.

    Tailor Your Experience: Make sure to highlight your relevant experience in marketing or digital environments. We’re looking for someone who understands the Lead-to-Revenue lifecycle, so connect your past roles to what we need!

    Be Clear and Concise: We appreciate clarity! Use straightforward language to explain your skills and experiences. Remember, you’ll be translating complex ideas, so show us you can do that in your application too.

    Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!

    How to prepare for a job interview at Rentokil Initial plc

    ✨Know Your Tech and Marketing Jargon

    Brush up on the key terms and concepts from both marketing and tech. Being able to fluently speak the language of both sides will show that you can bridge the gap effectively, which is crucial for a Business Analyst role.

    ✨Prepare Real-World Examples

    Think of specific instances where you've successfully translated complex ideas into actionable plans. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easier for interviewers to see your impact.

    ✨Familiarise Yourself with Relevant Tools

    Get comfortable with platforms mentioned in the job description, like HubSpot and Salesforce. If you can demonstrate hands-on experience or even just a solid understanding of how these tools work, it’ll give you a leg up during the interview.

    ✨Showcase Your Communication Skills

    Practice explaining technical concepts in simple terms. You might be asked to do this during the interview, so being able to convey complex ideas clearly will highlight your exceptional communication skills, which are vital for this role.

    Business Analyst
    Rentokil Initial plc
    Location: Crawley

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