Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive local SEO strategies and optimise Google Business Profiles for maximum visibility.
- Company: Join Rentokil Initial, a leader in innovative digital performance.
- Benefits: Competitive salary, flexible working options, and opportunities for personal growth.
- Why this job: Make a real impact on local search performance and help businesses thrive.
- Qualifications: Experience in SEO and a passion for digital marketing.
- Other info: Be yourself in your application and showcase your unique skills!
The predicted salary is between 36000 - 60000 £ per year.
The role of the Local SEO Manager is to support the Senior Digital Performance Manager - to leverage the Google local search landscape and to drive forward activities relating to Google products like Google Business Profile (GBP), review generation, local competitor analysis, local search performance and any other areas that support our local lead flow objectives. In addition, the role will implement SEO best practice to maximise the discoverability and performance of our websites across organic and paid channels that target local users with the goal of driving lead flow.
The role’s key responsibilities will include:
- Responsible for delivering priority Local Search projects across Rentokil Initial and its subsidiary brands globally.
- Responsible for working across the local search landscape and delivering across both organic and paid search channels to support Rentokil Initial and its subsidiaries leverage local search volumes to drive conversions and lead flow.
- Manage and support the Google Business Profile (GBP) profile landscape across Rentokil Initial and its subsidiaries.
- Creation, deduplication, deletion, verification and optimal configuration and setup of GBP profiles for key Rentokil Initial markets. This will include liaising with Google Account Managers, Google Support and the local markets around, for example creation or deletion of profiles, bulk location verifications, adding content to profiles including office addresses, phone numbers, service lines and hours of operation.
- Liaise across the Performance Marketing Team to identify local keywords and support the optimisation of Google Post campaigns and content to target these terms.
- Liaise with the local markets to collate all of the necessary information required and manage all communication with the markets in conjunction with the Performance Marketing and Digital Account Management team to ensure that progress is tracked.
- Support with the global roll‑out of review generation in platforms like Embed Social/Podium.
- Drive and support markets with their first and third party review generation activities across both organic and paid channels.
- Roll‑out GBP reviews on key transactional and paid landing pages to drive conversions.
Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.
Local SEO Manager employer: Rentokil Initial Group
Contact Detail:
Rentokil Initial Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local SEO Manager
✨Tip Number 1
Get to know the company inside out! Research Rentokil Initial and its subsidiaries, so you can speak their language during interviews. Show us that you understand their local SEO needs and how you can help drive lead flow.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. This can give you insider info and might even lead to a referral, which is always a bonus when applying through our website.
✨Tip Number 3
Prepare for the interview by practising common questions related to local SEO. Think about how you would manage Google Business Profiles and optimise local search performance. We want to see your expertise shine!
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the role. Remind us why you're the perfect fit for the Local SEO Manager position!
We think you need these skills to ace Local SEO Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the Local SEO Manager role shine through. We want to see your genuine interest in local search and how you can contribute to our goals at Rentokil Initial.
Tailor Your Application: Make sure to customise your application to highlight your relevant experience with Google Business Profile and local SEO strategies. We love seeing how your skills align with what we’re looking for, so don’t hold back!
Be Authentic: Remember, we value authenticity! While it’s great to have a polished application, don’t be afraid to let your personality come through. Share your unique perspective on local search and how you can make an impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Rentokil Initial Group
✨Know Your Local SEO Stuff
Make sure you brush up on your local SEO knowledge before the interview. Understand how Google Business Profile works, and be ready to discuss strategies for review generation and local competitor analysis. Showing that you know the ins and outs of local search will impress them!
✨Showcase Your Project Management Skills
Since this role involves delivering priority Local Search projects, be prepared to talk about your experience managing similar projects. Bring examples of how you've successfully coordinated with teams or stakeholders in the past, especially in a digital marketing context.
✨Be Ready to Discuss Keywords
Familiarise yourself with local keywords relevant to the industry. They might ask how you would identify and optimise these terms for Google Post campaigns. Having a few examples or strategies in mind will show that you're proactive and knowledgeable.
✨Bring Your Personal Touch
Remember, they want to see the real you! Don’t just stick to the script; share your passion for local SEO and how it drives lead flow. A personal story or insight can make you memorable and demonstrate your genuine interest in the role.