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For Companies At a Glance
- Tasks: Create and manage engaging social media content across LinkedIn, Instagram, and YouTube.
- Company: Join a dynamic team at a leading global company focused on innovation and sustainability.
- Benefits: Flexible hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be the voice of our brand and showcase impactful stories to a global audience.
- Qualifications: 1-2 years in social media or digital marketing, strong writing skills, and creativity.
- Other info: Collaborative environment with a focus on learning and development.
The predicted salary is between 28800 - 43200 ÂŁ per year.
About the Role
We are looking for a creative and data-driven Social Media Executive to join our Group Socials team. Reporting to the Digital Content Marketing Manager, you will take day-to-day ownership of planning, creating and executing social media activity across our global group channels (with a particular focus on LinkedIn, Instagram and YouTube). You will help bring our company story to life, showcasing colleagues, customers, innovation and sustainability, while maintaining a strong, consistent brand presence across markets.
Key responsibilities
- Content planning and creation
- Create high-quality, on-brand graphics, images and short-form videos using Canva or similar tools, following established templates and guidelines.
- Draft compelling copy for social posts that reflect our group tone of voice and support key campaigns (e.g. ESG, innovation, employer brand, leadership).
- Adapt and repurpose content from press releases, case studies, blogs and internal stories into social-first formats (e.g. carousels, short video, quote tiles).
- Content planning for key corporate moments, campaigns and leadership announcements.
- Impact in this area will be measured by higher-quality engagement (not just increased volume), fewer content reworks due to on-brief, publish-ready assets, and stronger reuse of Group content, templates and series formats by markets.
- Schedule, publish and quality-check posts across group LinkedIn, Instagram, YouTube and any additional agreed platforms.
- Monitor comments, messages and mentions, flagging potential issues and responding where appropriate in line with agreed guidelines.
- Maintain content calendars, ensuring posts are delivered on time and aligned with campaign timelines and key dates.
- Carry out social listening and competitor reviews to identify new opportunities and best practice, bringing forward clear suggestions on formats, series or topics we should test.
- Work closely with M&I, Corporate Communications, HR, Sustainability and regional marketing teams to source stories and content.
- Own the day-to-day creative and messaging requirements for paid campaigns on group channels, working with the team to ensure assets and copy are on-brief and ready for activation.
- Play an active role in maintaining and evolving group social media guidelines and best-practice playbooks, ensuring consistency across markets and encouraging markets to reuse and adapt Group content where appropriate.
- Adhere to the approvals process for key posts and campaigns, managing drafts, feedback and version control.
- Track performance metrics (reach, impressions, engagement, clicks, followers, video views) using native platform analytics and established dashboards, with a focus on improving the quality and relevance of engagement over time.
- Prepare summaries for internal stakeholders, highlighting strong-performing content, formats and series, flagging opportunities to reuse Group content across markets and reducing rework by providing clear guidance on what “good” looks like.
- Plan and run simple A/B-style tests where possible (e.g. alternative copy, thumbnails, formats) and share learnings with the team and wider markets to drive stronger reuse of proven Group content and approaches.
- Use tools such as Google Analytics, LinkedIn Insights and social/CRM platforms such as Sprinklr or HubSpot to inform recommendations, linking channel performance back to our reputation and business objectives wherever possible.
- Ensure all posts and assets follow Rentokil Initial and local brand guidelines, tone of voice and legal/compliance requirements.
- Contribute to the implementation of social media best practice and playbooks, actively championing their use across Group channels.
- Maintain clear documentation (calendars, asset libraries, naming conventions) so content is easy for markets to discover, reuse and adapt.
Requirements
Skills and experience
- Essential
- ~1–2+ years’ experience in social media, content or digital marketing roles.
- ~Demonstrable experience creating social content (copy and assets) for LinkedIn, Instagram and/or YouTube.
- ~Proficiency in Canva /Adobe CC (or similar) to create polished, on-brand social graphics.
- ~Strong writing skills with the ability to translate complex topics into clear, engaging posts.
- ~Comfortable using native social analytics and basic reporting tools (e.g. Excel, PowerPoint/Slides).
- ~Strong attention to detail, organisation and ability to
Social Media Manager/ Hybrid - Immediate start in Crawley employer: Rentokil Initial Group
Contact Detail:
Rentokil Initial Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager/ Hybrid - Immediate start in Crawley
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social profiles are looking sharp. Showcase your creativity and skills by sharing relevant content that aligns with the role. This way, when they check you out online, they'll see exactly what you can bring to the table.
✨Tip Number 2
Networking is key! Reach out to current or former employees on LinkedIn and ask about their experiences. Not only will this give you insider info, but it also shows your genuine interest in the company. Plus, who knows? They might even put in a good word for you!
✨Tip Number 3
Prepare for the interview like it's a big campaign launch. Research the company's recent social media activity and come up with ideas on how you could enhance their presence. Bring these ideas to the interview to show you're proactive and ready to hit the ground running.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your excitement for the role and mentioning something specific from your chat can really help you stand out. It shows you're keen and professional, which is always a plus!
We think you need these skills to ace Social Media Manager/ Hybrid - Immediate start in Crawley
Some tips for your application 🫡
Show Your Creative Side: When applying, make sure to showcase your creativity! Include examples of social media content you've created, whether it's graphics, videos, or engaging copy. We want to see how you can bring our company story to life!
Tailor Your Application: Don’t just send a generic application. Tailor your CV and cover letter to highlight your experience with LinkedIn, Instagram, and YouTube. Mention specific campaigns or projects that align with our goals at StudySmarter.
Be Data-Driven: We love numbers! If you've tracked performance metrics in previous roles, share those insights. Show us how you've used data to improve engagement and drive results in your social media strategies.
Apply Through Our Website: Make it easy for us to find your application by applying through our website. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Rentokil Initial Group
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the specific social media platforms mentioned in the job description, especially LinkedIn, Instagram, and YouTube. Familiarise yourself with their unique features and best practices, as this will show your potential employer that you understand how to engage audiences effectively.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your ability to create engaging social media content. Include examples of graphics, videos, and copy that you've crafted. This will not only demonstrate your skills but also give you a chance to discuss your creative process during the interview.
✨Be Data-Driven
Since the role requires tracking performance metrics, come prepared with examples of how you've used data to inform your social media strategies in the past. Discuss any tools you’ve used, like Google Analytics or social media insights, and how they helped improve engagement or reach.
✨Understand the Brand
Research the company’s brand voice and values before your interview. Be ready to discuss how you would maintain brand consistency across different channels and how you can contribute to their storytelling efforts. This shows that you’re not just looking for any job, but that you’re genuinely interested in being part of their team.