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- Tasks: Transform digital data into insights and develop dashboards for marketing performance.
- Company: Join a diverse and innovative team at Rentokil Initial.
- Benefits: Enjoy hybrid working, competitive salary, and 23 days holiday plus bank holidays.
- Why this job: Make a real impact on digital marketing strategies and drive growth.
- Qualifications: 3-5 years in digital analytics with strong skills in Qlik Cloud and Looker Studio.
- Other info: Embrace an inclusive culture where your unique background is valued.
The predicted salary is between 30000 - 42000 £ per year.
The Digital Data Analyst will sit within the Data, Insights & Analytics team and play a key role in supporting performance across the wider Digital Marketing function. This role is responsible for transforming existing digital data into clear insights, developing effective dashboards, and enabling evidence-based decision-making for Paid, SEO, and CRO teams.
The workload will be evenly split across three areas:
- Data & Dashboard Projects: Designing and maintaining dashboards, supporting reporting frameworks, and providing analytical support for global initiatives.
- Paid & SEO Performance Analysis: Analysing paid and organic performance to identify opportunities for optimisation and growth, supporting channel teams with insight into campaign effectiveness, search visibility, and user intent.
- CRO & Experimentation Insights: Generating behavioural insights and delivering robust test measurement that directly informs roadmap prioritisation, including uplift calculations, friction analysis, and clear experiment reporting.
- Content Performance Analytics: Analysing content performance at asset level, including ROI, video analytics, engagement patterns, and user behaviour across formats. Providing insights that support content strategy, creation, and optimisation.
This role requires strong analytical ability, excellent data visualisation skills in Qlik Cloud and Looker Studio, and a solid understanding of digital marketing performance channels.
Key Responsibilities
- Dashboard Development & Data Visualisation: Develop, maintain, and enhance dashboards in Qlik Cloud and Looker Studio to support teams across digital marketing. Visualise complex datasets clearly, ensuring dashboards are intuitive and aligned to stakeholder needs. Maintain consistency and accuracy across reporting outputs.
- Digital Marketing Performance Analysis: Analyse Paid, SEO, and website performance to identify trends, opportunities, and areas for improvement. Provide insight into campaign effectiveness, user behaviour, funnel performance, and traffic quality. Work closely with Paid and SEO stakeholders to translate insights into practical actions. Conduct regular analysis to benchmark campaign performance against industry standards and key competitors, providing insights on market share, channel presence, and missed opportunities.
- CRO & Experimentation Insights: Conduct behavioural analysis to identify friction points and optimisation opportunities. Measure A/B test outcomes, including uplift calculations and audience-level performance. Produce clear, structured experiment reports with actionable recommendations.
- Data Quality & Validation: Validate data used in dashboards and reports to ensure accuracy and reliability. Identify unusual patterns, inconsistencies, or data gaps and work with relevant teams to investigate.
- Cross-Team Collaboration & Insight Delivery: Collaborate with Paid, SEO, CRO, engineering, product, and regional teams to support shared performance objectives. Present insights in a clear and engaging way, ensuring recommendations are commercially actionable.
Key Competencies
- Analytical Excellence: Ability to work with large datasets and derive clear, meaningful insights.
- Digital Marketing: Solid understanding of Paid, SEO, website behaviour, and customer journeys.
- Data Visualisation: Strong capability in Qlik Cloud and Looker Studio, producing clear and effective dashboards.
- Experiment Analysis Competency: Ability to interpret controlled experiments, assess significance, and analyse performance across segments where relevant.
- Data Storytelling: Crafts clear, compelling narratives that help stakeholders understand insights and support prioritisation and roadmap decisions.
Qualifications and Skills
- Education: Bachelor’s degree in Marketing, Data, Analytics, Business, Economics, or a related field (or equivalent professional experience).
- Experience: 3–5 years of experience in digital analytics, marketing analytics, or a related insight-focused role. Proven experience in analysing Paid and SEO performance data.
- Technical Skills: Qlik Cloud (Essential), Looker Studio (Essential), Google Analytics 4 (Essential), FullStory or Similar UX Analytics Tools (Essential), Optimizely or Similar A/B Testing Platforms (Desirable), Power BI (Desirable).
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.
Digital Marketing Performance Analyst (12 month contract) in Crawley employer: Rentokil Initial Group
Contact Detail:
Rentokil Initial Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Performance Analyst (12 month contract) in Crawley
✨Tip Number 1
Get to know the company inside out! Research Rentokil Initial's values, culture, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to digital marketing analytics. Think about how your skills in Qlik Cloud and Looker Studio can directly benefit their teams. Be ready to share specific examples from your past work!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows you’re proactive and keen on the opportunity!
We think you need these skills to ace Digital Marketing Performance Analyst (12 month contract) in Crawley
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for digital marketing and data analysis shine through. We want to see your genuine interest in the role and how it aligns with your career goals.
Tailor Your Experience: Make sure to highlight your relevant experience in digital analytics, especially with tools like Qlik Cloud and Looker Studio. We love seeing how your past roles have prepared you for this position, so be specific about your achievements!
Be Clear and Concise: While we appreciate creativity, clarity is key! Use straightforward language to explain your skills and experiences. This will help us quickly understand how you can contribute to our team.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Rentokil Initial Group
✨Know Your Data Tools
Make sure you're well-versed in Qlik Cloud and Looker Studio. Familiarise yourself with their features and functionalities, as you'll likely be asked about your experience with these tools during the interview. Bring examples of dashboards you've created or worked on to showcase your skills.
✨Understand Digital Marketing Metrics
Brush up on key digital marketing performance metrics, especially those related to Paid and SEO. Be prepared to discuss how you analyse campaign effectiveness and user behaviour. Showing that you can translate data into actionable insights will impress your interviewers.
✨Prepare for Behavioural Questions
Expect questions about how you've handled challenges in previous roles, particularly around CRO and experimentation. Think of specific examples where your analytical skills led to significant improvements or insights. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Showcase Your Collaboration Skills
This role involves working closely with various teams, so be ready to discuss your experience in cross-team collaboration. Highlight instances where you've successfully communicated insights to stakeholders and how your contributions supported shared objectives. This will demonstrate your ability to work effectively in a team environment.
