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- Tasks: Lead Local SEO initiatives and support global Organic Search projects.
- Company: Join Rentokil Initial, a leader in pest control and hygiene services.
- Benefits: Enjoy hybrid working, competitive salary, 23 days holiday, and healthcare perks.
- Why this job: Be part of a diverse team driving impactful digital strategies in a dynamic environment.
- Qualifications: Strong Local SEO knowledge and experience with Google Business profiles required.
- Other info: We celebrate diversity and encourage everyone to apply, bringing your unique self to the role.
The predicted salary is between 28800 - 43200 £ per year.
The role of the Local SEO Executive is to leverage the Google local search landscape and to lead activities related to Google products like Google My Business (GMB) and Local Services Ads (LSA). In addition, the role will audit, monitor, and implement Technical Local Paid Search & SEO.
Key Tasks:
- Support the Search Marketing team across SEO, Data & Insight, Paid Search, and Content to deliver priority Organic Search projects globally for Rentokil Initial and its subsidiaries.
- Assist the Digital Projects & Deployment team with the rollout of digital projects such as website launches, competitor analysis, campaign optimization, and social media initiatives.
- Develop SEO management processes, best practices, and guides to support colleagues across markets.
- Act as a reliable SEO contact for BAU issues and assist in troubleshooting and strategy development.
- Collaborate with teams and vendors to implement Rentokil Initial's Digital Search Strategy.
- Manage both organic and paid search channels to leverage search volumes and drive conversions.
Requirements:
- Strong knowledge of Local SEO, analysis, reporting, on-page strategies, and social media benefits for organic visibility.
- Experience with Google Business profile and SEO audits is essential.
- Understanding of SEO best practices, technical SEO considerations, and the organic local search ecosystem.
- Knowledge of search engine algorithms and their impact on website performance.
- Experience with technical SEO changes such as robots.txt, redirects, hreflang, canonical tags, and schema markup.
- Proficiency with SEO tools like SEMrush, Screaming Frog, and backlink auditors such as Ahrefs or Kerboo for web audits.
Benefits:
- Competitive salary
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
At Rentokil Initial, we value diversity and are an equal opportunity employer. We encourage applications from all backgrounds and are committed to creating an inclusive environment. If you have specific needs during the recruitment process, please contact us at (joanna.sharpe@rentokil-initial.com). Be yourself in your application! Show your passion and understanding of the role with a personal touch to stand out.
Local SEO Search Specialist (12 month contract) employer: Rentokil Initial Careers
Contact Detail:
Rentokil Initial Careers Recruiting Team
joanna.sharpe@rentokil-initial.com
StudySmarter Expert Advice 🤫
We think this is how you could land Local SEO Search Specialist (12 month contract)
✨Tip Number 1
Familiarise yourself with the latest trends in Local SEO and Google My Business. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the SEO field, especially those who have experience with local search strategies. Attend industry events or join online forums to gain insights and potentially get referrals.
✨Tip Number 3
Prepare to discuss specific case studies or examples of your previous work related to Local SEO. Highlight any successful campaigns you've managed or technical changes you've implemented that improved search visibility.
✨Tip Number 4
Show your enthusiasm for the role by researching Rentokil Initial and its subsidiaries. Understand their digital strategy and be ready to share how your skills can contribute to their goals during the interview.
We think you need these skills to ace Local SEO Search Specialist (12 month contract)
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements. Highlight your relevant experience in Local SEO, Google My Business, and technical SEO in your application.
Tailor Your CV: Customise your CV to reflect the skills and experiences that align with the Local SEO Search Specialist role. Emphasise your knowledge of SEO tools like SEMrush and your experience with local search strategies.
Craft a Personal Cover Letter: Write a cover letter that showcases your passion for SEO and your understanding of the local search landscape. Include specific examples of past successes in similar roles to demonstrate your capability.
Showcase Your Technical Skills: In your application, mention your familiarity with technical SEO elements such as robots.txt, redirects, and schema markup. Providing examples of how you've implemented these in previous roles can strengthen your application.
How to prepare for a job interview at Rentokil Initial Careers
✨Showcase Your Local SEO Knowledge
Make sure to highlight your understanding of local SEO strategies, especially your experience with Google My Business and Local Services Ads. Be prepared to discuss specific examples of how you've leveraged these tools in previous roles.
✨Demonstrate Technical SEO Skills
Familiarise yourself with technical SEO concepts such as robots.txt, redirects, and schema markup. During the interview, be ready to explain how you've implemented these elements in past projects and their impact on search performance.
✨Prepare for Data-Driven Discussions
Since the role involves analysis and reporting, brush up on your ability to interpret data from SEO tools like SEMrush and Ahrefs. Be ready to discuss how you've used data to inform your SEO strategies and drive conversions.
✨Emphasise Collaboration Skills
This position requires working closely with various teams. Share examples of how you've successfully collaborated with others in the past, whether it was for digital projects or troubleshooting SEO issues, to demonstrate your teamwork abilities.
