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For Companies At a Glance
- Tasks: Analyse digital marketing performance and turn data into actionable insights.
- Company: Join Rentokil Initial, a global leader in digital marketing.
- Benefits: Enjoy competitive salary, hybrid working, and 23 days holiday plus bank holidays.
- Why this job: Make a real impact on marketing strategies with your analytical skills.
- Qualifications: Experience in PPC, SEO, and digital marketing analytics is essential.
- Other info: Collaborative culture with opportunities for career growth and personal development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At Rentokil Initial, we are looking for a Digital Marketing Performance Analyst to join our global Digital Marketing function. This role sits at the heart of how we optimise performance across Paid Media, SEO, CRO, and Content — helping our markets understand what works, why it works, and where to focus next. If you love analysing PPC, SEO, GA4, CRO experiments, dashboards, attribution, and content performance, this is the perfect role to grow your career in a global organisation. We offer a flexible, supportive environment where your development and work‑life balance truly matter.
The Role: Turning Digital Marketing Data into Actionable Insight
As a key member of our Data, Insights & Analytics team, you will work closely with marketing stakeholders across global regions to uncover performance opportunities and improve decision‑making across Paid, SEO, CRO, and Content.
You will:
- Deliver High‑Impact Marketing Insights
- Analyse PPC and SEO performance to identify trends, opportunities, and areas for optimisation
- Use GA4 and behavioural analytics tools to understand user journeys and conversion pathways
- Support CRO experiments, including uplift analysis, audience segmentation, and behavioural interpretation
- Provide measurable insight into content performance, including asset‑level engagement patterns and conversion uplift
- Design and maintain dashboards in Qlik Cloud and Looker Studio
- Create clear visualisations that simplify complex data for non‑technical stakeholders
- Ensure reporting consistency across markets, channels, and teams
- Work closely with Paid Media, SEO, CRO, Content, Product, and regional digital marketing teams
- Help prioritise opportunities using data‑driven evidence
- Champion insight‑led decision‑making across the organisation
Requirements
We are specifically seeking someone with hands‑on experience in digital marketing analytics — ideally gained in a performance marketing, SEO, CRO, digital agency, or in‑house marketing team.
Essential Experience
- Proven experience analysing PPC, SEO, website behaviour, or CRO performance
- Strong skills in GA4, Looker Studio, and at least one enterprise dashboarding tool (Qlik, Power BI, Tableau, etc.)
- Understanding of digital marketing KPIs, attribution, and user journey analysis
- Experience interpreting A/B test results, uplift measurement, and segmented performance
- Ability to analyse content performance across formats, themes, and user engagement
Technical Skills
- Qlik Cloud (preferred) or other enterprise dashboarding tools
- Looker Studio
- GA4
- FullStory or similar behavioural UX analytics tools
- Optimizely or similar experimentation platforms
- Google Ads, Search Console, and related SEO/PPC tools
- Strong Excel/Google Sheets capability
- SQL (preferred)
You will excel in this role if you are:
- Curious and analytical
- Strong in data storytelling and communication
- Comfortable collaborating with marketing stakeholders
- Proactive in identifying performance opportunities
- Passionate about digital marketing performance
Why Join Rentokil Initial?
- Global Influence: Work with markets across Europe, APAC, and the Americas
- High Visibility: Your insights will directly influence marketing strategy and budgets
- Supportive Culture: A collaborative environment where your ideas are valued
- Flexible Working: Hybrid options that support work‑life balance
- Career Growth: Opportunities to deepen your expertise in digital analytics, CRO, and performance optimisation
Ready to Shape the Future of Our Digital Marketing Performance? If you have the marketing analytics background we're looking for and want a role where your insights make a real difference, we'd love to hear from you. Apply today and help us turn data into meaningful action.
Benefits
- Competitive salary
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute. We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging.
To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to joanna.sharpe@rentokil-initial.com if you need anything.
Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.
Digital Marketing Performance Analyst (12 month contract) in Crawley employer: Rentokil Initial Careers
Contact Detail:
Rentokil Initial Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Performance Analyst (12 month contract) in Crawley
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work at Rentokil Initial. A friendly message on LinkedIn can go a long way in getting your foot in the door.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your experience with PPC, SEO, and analytics tools like GA4. This will give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview by brushing up on data storytelling. Be ready to explain how you've turned insights into actionable strategies in past roles. We want to see your analytical side shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Digital Marketing Performance Analyst (12 month contract) in Crawley
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see your genuine interest in the role and how your experiences align with what we're looking for.
Tailor Your Application: Make sure to customise your application to highlight your relevant skills and experiences. Focus on your hands-on experience with PPC, SEO, and analytics tools like GA4 and Looker Studio — this will help us see why you're a great fit!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon where possible, so we can easily understand your insights and experiences without getting lost in technical terms.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the process smoother for everyone involved!
How to prepare for a job interview at Rentokil Initial Careers
✨Know Your Data Tools
Make sure you brush up on your skills with GA4, Looker Studio, and any other dashboarding tools mentioned in the job description. Be ready to discuss how you've used these tools in past roles to analyse PPC and SEO performance.
✨Showcase Your Analytical Skills
Prepare examples of how you've turned data into actionable insights. Think about specific instances where your analysis led to improved marketing strategies or performance optimisation. This will demonstrate your ability to deliver high-impact marketing insights.
✨Understand the User Journey
Familiarise yourself with user journey analysis and conversion pathways. Be prepared to explain how you've used behavioural analytics tools to understand user behaviour and how that knowledge can inform marketing decisions.
✨Communicate Clearly
Since you'll be working with non-technical stakeholders, practice simplifying complex data into clear visualisations. Think about how you can convey your insights in a way that's easy for everyone to understand, showcasing your data storytelling skills.
