At a Glance
- Tasks: Lead marketing strategy and drive demand for renewable energy solutions.
- Company: Join Renewable Exchange, a purpose-driven scale-up in the renewable energy sector.
- Benefits: Flexible working, generous leave, private health insurance, and professional development support.
- Other info: Diverse and inclusive culture with opportunities for growth and collaboration.
- Why this job: Make a real impact in the transition to net zero while owning your marketing function.
- Qualifications: Experience in B2B marketing or ready to step up from a Marketing Manager role.
The predicted salary is between 60000 - 80000 £ per year.
Renewable Exchange is changing how renewable energy generators sell their power. We run the UK’s PPA marketplace from our Bristol HQ, and we are growing into Germany with ambitions to grow into other markets into the future. We are looking for a Head of Marketing to own our marketing function end to end. This is a senior role with a wide remit. You will set the strategy and you will deliver it, from top level planning right down to building and fixing the HubSpot workflows that make it run. You will work alongside the senior commercial team to grow the Renewable Exchange brand, drive demand into our most important accounts, and support our colleagues in Germany. If you are a hands on, commercially minded marketer who wants real ownership in a purpose led scale up, we want to hear from you. We value potential as much as experience. Even if you do not tick every box, get in touch and help play an active role in the move to net zero!
Tasks
- Strategy and leadership
- Own the marketing strategy across the UK and Germany.
- Sit within the senior commercial team, set direction and report on performance.
- Own the marketing budget and report clearly on ROI and campaign performance.
- Automate what you can to build scalable solutions and deliver authentic value with AI.
- Account based marketing and demand generation
- Top 10 focus.
- Run our ABM programme to serve even more Renewable Energy Generators.
- Build targeted campaigns that bring our highest value prospects into the pipeline.
- Generate inbound leads marketing qualified leads that align to our ICP.
- Events
- Own event strategy and delivery end to end.
- Events are the core of how we engage clients and where most of our marketing budget goes.
- Be accountable for setting the commercial targets and measuring the return we get from event spend.
- Brand, content and publications
- Own brand messaging and visual identity across every touchpoint.
- Produce and manage content for the website, email and social.
- Lead our flagship publications, such as the PPA Market Report, and our Power Market Updates for the UK and Germany.
- Curate a programme of webinars hosted internally and in collaboration with partners.
- Digital, SEO and paid media
- Oversee SEO, PPC, paid social and AI search, using external support where it helps.
- Marketing operations and HubSpot
- Hands on to build, fix and improve our HubSpot workflows, automations and reporting.
- Keep our marketing data clean, compliant and reliable, including GDPR housekeeping.
- Manage inbound lead handling across GB and DE.
- Cross-team and partners
- Work hand in hand with Commercial, Product and Data.
- Coordinate internal and external marketing for new platform features and market launches.
- Utilise external resources, such as designers & contractors to maximise impact.
Requirements
- Experience leading a marketing function, or ready to take the next step up from a Marketing Manager position to own marketing deliverables.
- Proven success marketing B2B services or products, ideally in tech or SaaS.
- A data driven approach that drives decision making and provides insights for our team.
- A track record of setting strategy and delivering measurable results.
- Experience owning a marketing budget, being creative and looking for value.
- Strong analytical skills and a habit of letting data drive decisions.
- Hands on with the tools: HubSpot, Webflow, email platforms, and SEO, PPC and AI search.
- Skilled across content creation, campaign delivery and performance tracking.
- Excellent communication and stakeholder management.
- Strong commercial instinct and the ability to tie marketing to business goals.
- Happy working independently in a hands on, fast moving environment.
Benefits
- Bonus scheme
- Flexible working that fits around school drop offs, pick ups and other life activities.
- 25 days’ annual leave plus bank holidays, with the option to buy up to 5 extra days a year.
- 1 extra day of annual leave for every year of service after 5 years, up to a maximum of 5 extra days.
- Private health insurance provided by Vitality.
- A positive and supportive culture with regular team events, incentives and social activities.
- A 3 month sabbatical after 4 years of service.
- Enhanced parental leave.
- Maternity and adoption at 12 weeks full pay followed by SMP, paternity and partner leave at 6 weeks full pay to take any time in your child's first year, plus shared parental leave.
- Salary sacrifice scheme for electric cars, and cycle to work.
- An annual allowance of £100 towards your professional development, plus access to other development resources.
- Group pension scheme.
- Central Bristol office with bike storage and shower facilities.
At Renewable Exchange we are committed to Diversity, Equity and Inclusion. We encourage people from every diverse background to apply; even if you aren’t sure if you meet all of the criteria we would love to hear from you!
Head of Marketing in Bristol employer: Renewable Exchange
Renewable Exchange is an exceptional employer located in the vibrant city of Bristol, offering a dynamic work environment that champions sustainability and innovation. With a strong focus on employee development, the company provides numerous growth opportunities alongside a generous benefits package, including a bonus scheme and attractive annual leave perks. Join a mission-driven team where your passion for sales and renewable energy can truly make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Renewable Exchange and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Renewable Exchange are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Renewable Exchange on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Renewable Exchange. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Renewable Exchange. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Renewable Exchange:Show us that you’ve done your homework! In your application, briefly mention what you admire about Renewable Exchange’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Renewable Exchange
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Renewable Exchange will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Renewable Exchange, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.