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- Tasks: Drive sales and brand awareness for Renegade beers in London’s vibrant on-trade scene.
- Company: Join Renegade, a fiercely independent brewery passionate about unique and bold beers.
- Benefits: Competitive salary, flexible working, and opportunities to attend exciting industry events.
- Why this job: Be the face of an innovative brand and connect with beer lovers across London.
- Qualifications: Passion for beer, strong sales skills, and knowledge of the on-trade market.
- Other info: Dynamic role with opportunities for growth and networking in the brewing industry.
The predicted salary is between 36000 - 60000 £ per year.
We're Renegade: Fiercely independent, we pour our passion into crafting incredible, unique, and bold beers with a focus on sustainability and community. Our diverse range offers an adventure in every pint, with a story waiting to be discovered.
Role Description
- To support the Head of Sales & Marketing by implementing the company’s sales and brand strategies within Independent On Trade outlets; to drive the profit and volume sales for their sector; to raise brand profile and awareness with customers and consumers.
- Identify, win and secure listings for Renegade Products within Independent Free Trade and Leased and Tenanted pubs and restaurants in line with the channel strategy.
- In existing accounts, grow the volume by increasing range and providing them with tools to increase rate of sale.
- To own your territory and be the ambassador for that region.
- Own and develop contact matrix and relationships in trade with key customers; Customers to be a mixture of existing customers plus new business in line with company strategy and to hit company growth targets.
- Manage a budget and a P&L, raising opportunities and risks to the Head of Sales on a weekly basis.
- Be a Brand Ambassador for Renegade in trade and attend relevant events and trade shows, networking with industry contacts to grow brand awareness.
- Be aware of and feed back to the Head of Sales & Marketing the appropriate sales tools which drive the On Trade channel, both Renegade’s and competitors.
Qualifications
- In depth Knowledge and understanding of the On-trade.
- Knowledge of the brewing industry.
- A passion for beer!
- Strong sales and negotiation skills with the ability to develop and maintain client relationships.
- Experience in business development and achieving sales targets.
- Excellent communication and interpersonal skills.
- Ability to work independently and collaboratively within a team environment.
- Proficiency in market analysis and strategic planning.
- Flexibility to travel locally within the London area.
Beer Sales Lead London On-Trade Brand Ambassador employer: Renegade Brewery
Contact Detail:
Renegade Brewery Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Beer Sales Lead London On-Trade Brand Ambassador
✨Tip Number 1
Get to know the local scene! Spend some time visiting pubs and restaurants in your area. Chat with the staff, understand their needs, and see how Renegade can fit into their offerings. This will not only help you build relationships but also give you insights that can set you apart.
✨Tip Number 2
Network like a pro! Attend industry events and trade shows where you can meet potential clients and other brand ambassadors. Don’t just hand out business cards; engage in conversations and share your passion for Renegade’s unique beers. Remember, it’s all about building those connections!
✨Tip Number 3
Show off your sales skills! When you’re pitching Renegade products, focus on how they can benefit the pub or restaurant. Use your knowledge of the brewing industry to highlight what makes our beers stand out. Tailor your approach to each venue to really make an impact.
✨Tip Number 4
Keep track of your progress! Manage your territory like a boss by maintaining a contact matrix and regularly updating your relationships. Share your successes and challenges with the Head of Sales to stay aligned with company goals. And don’t forget to apply through our website for the best chance at landing this role!
We think you need these skills to ace Beer Sales Lead London On-Trade Brand Ambassador
Some tips for your application 🫡
Show Your Passion for Beer: When you're writing your application, let your love for beer shine through! Share any experiences or stories that highlight your enthusiasm for the brewing industry. We want to see that you’re not just applying for a job, but that you genuinely care about what we do at Renegade.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that match the role. Highlight your sales achievements and any relevant experience in the On-trade sector. We appreciate when candidates take the time to align their background with our needs!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon unless it’s relevant to the brewing industry. We value clarity, so make it easy for us to see why you’d be a great fit for the Brand Ambassador role.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the position. Plus, it shows you’re keen on joining the Renegade family!
How to prepare for a job interview at Renegade Brewery
✨Know Your Beer Inside Out
Make sure you brush up on your knowledge of the brewing industry and Renegade's unique offerings. Be ready to discuss not just the beers, but also the stories behind them. This will show your passion and help you connect with the interviewers.
✨Demonstrate Your Sales Savvy
Prepare examples of how you've successfully driven sales in previous roles. Think about specific strategies you've used to secure listings or grow volume sales. This will highlight your strong sales and negotiation skills, which are crucial for this role.
✨Show Off Your Networking Skills
Since you'll be attending events and trade shows, think of ways to demonstrate your networking abilities. Share past experiences where you've built relationships in the industry, as this will illustrate your capability to be a Brand Ambassador for Renegade.
✨Be Ready to Discuss Market Trends
Familiarise yourself with current trends in the On-trade sector and how they might impact Renegade. Being able to discuss these insights will show that you're proactive and strategic, aligning perfectly with the company's goals.
