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For Companies At a Glance
- Tasks: Lead the sales team, coach staff, and ensure a smooth customer experience.
- Company: Join Renault London West, a dynamic automotive retail dealership.
- Benefits: Competitive salary, uncapped commission, company car, and extensive benefits package.
- Why this job: Make an impact in a fast-paced environment while developing your career in automotive sales.
- Qualifications: Experience in motor retail F&I or Sales Control is preferred.
- Other info: Enjoy flexible working hours and opportunities for professional growth.
The predicted salary is between 30000 - 61000 £ per year.
Automotive Retail Dealership Brentford (TW8) £30,500 pa, OTE £61,000 pa uncapped + ECOP car 5.5 days per week. Renault London West is seeking an experienced Sales Controller to join our busy dealership on the Great West Road (TW8). This is a deputy-manager grade role supporting the General Sales Manager and Head of Business. You’ll help lead the F&I performance, sales process standards, and day-to-day coaching of our Used Car Sales Team, ensuring customers receive a smooth, informed and professional experience.
The main duties include:
- Stacking deals, second-facing customers when needed, and coaching Sales Executives to maximise finance, insurance and add-on performance
- Working closely with management to maintain strong F&I penetration levels and compliance
- Carrying out part-exchange appraisals and valuations
- Helping identify and resolve sales-flow or vehicle-logistics bottlenecks, working with preparation, smart repair and handover teams to keep deals on track
- Supporting morning team meetings by sharing Group and manufacturer updates (offers, programmes, incentives and process changes)
- Assisting with audits of the sales process and supporting other operational projects as required
Previous experience with Renault or Dacia is helpful but not essential. We welcome candidates with Sales Controller or Assistant Sales Manager experience from any volume brand. We are seeking applicants currently operating in a main-dealer role such as Business Manager, Transaction Manager, F&I Manager or Sales Controller.
Working Hours & Rota:
- Minimum 45 hrs/week, 2-week variable rota (5 days / 6 days)
- Mon–Fri: 8:00am–6:00pm
- Week 1 start: 8:00am
- Week 2 start: 8:30am
- Saturday: 8:30am–5:00pm
- Sunday: 10:00am–4:00pm
- Breaks: 1 hour Mon–Sat; Sunday is a shorter continuous shift
- Flex: Occasional rota adjustments to support work–life balance (e.g., a full weekend off)
About You:
- Brings confidence, professionalism and strong communication skills
- Has a successful background in motor-retail F&I or Sales Control
- Is organised, consistent and enjoys supporting others to achieve their best
- Can step naturally into deputy-manager responsibilities when required
- Hold a Full UK driving licence (manual & automatic) — essential for test drives, insurance and ECOP eligibility
What We Offer:
- £30,500 basic salary, uncapped commission, OTE £61,000
- ECOP company car after one month’s service
We also offer a comprehensive benefits package:
- 25 days’ annual leave plus Bank Holidays (option to buy/sell)
- Pension scheme with life assurance
- Staff discounts on vehicles, servicing, parts & accessories
- Company loan car scheme for close family, with low-cost insurance options
- Share Incentive Scheme
- Mortgage & pension advice seminars
- Manufacturer training & development opportunities
- Cycle to Work scheme, including e-bikes
- Discounted gym membership
- Enhanced Maternity & Paternity
- Eye test voucher scheme
How to Apply:
Hit Apply and follow the instructions, including uploading your CV. Raja Mallik from the Recruitment Team will contact shortlisted candidates. No Agencies please.
Sales Controller / Assistant Sales Manager employer: Renault Retail Group UK Ltd
Contact Detail:
Renault Retail Group UK Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Controller / Assistant Sales Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the automotive industry, especially those who might know someone at Renault London West. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for the interview by brushing up on your knowledge of F&I processes and sales strategies. We want you to shine when discussing how you can help boost their sales performance and customer experience.
✨Tip Number 3
Showcase your coaching skills! Think of examples where you’ve helped others succeed in sales. This role is all about supporting the team, so let them know you’re ready to step up as a deputy manager.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect with us directly.
We think you need these skills to ace Sales Controller / Assistant Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience that match the Sales Controller role. Highlight any relevant achievements in F&I or sales control to catch our eye!
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re the perfect fit for the position. Share specific examples of how you've supported teams and improved sales processes in your previous roles.
Showcase Your Communication Skills: Since strong communication is key for this role, make sure your application is clear and professional. We want to see how you express yourself, so keep it engaging!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Renault Retail Group UK Ltd
✨Know Your Numbers
As a Sales Controller or Assistant Sales Manager, you'll need to be comfortable with figures. Brush up on your knowledge of F&I performance metrics and sales process standards. Be ready to discuss how you've maximised finance and insurance performance in your previous roles.
✨Showcase Your Coaching Skills
This role involves coaching the Used Car Sales Team, so come prepared with examples of how you've successfully trained or mentored others. Think about specific situations where your guidance led to improved performance or customer satisfaction.
✨Understand the Dealership Dynamics
Familiarise yourself with the day-to-day operations of a busy automotive retail dealership. Be ready to discuss how you would identify and resolve sales-flow bottlenecks, and how you can work effectively with preparation and handover teams to keep deals on track.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Prepare to discuss how you would handle specific challenges, such as dealing with difficult customers or managing compliance issues. This will show your ability to think on your feet and maintain professionalism under pressure.
