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- Tasks: Lead the sales team and ensure a smooth customer experience in a dynamic automotive dealership.
- Company: Join a thriving automotive retail dealership in Brentford with a supportive culture.
- Benefits: Competitive salary, uncapped commission, company car, and extensive benefits package.
- Why this job: Make an impact in the automotive industry while developing your leadership skills.
- Qualifications: Experience in sales control or management within motor retail is preferred.
- Other info: Enjoy flexible working hours and excellent career development opportunities.
Automotive Retail Dealership
Brentford (TW8)
£30,500 pa, OTE £61,000 pa uncapped + ECOP car
5.5 days per week
Renault London West is seeking an experienced Sales Controller to join our busy dealership on the Great West Road (TW8). This is a deputy-manager grade role supporting the General Sales Manager and Head of Business. You’ll help lead the F&I performance, sales process standards, and day-to-day coaching of our Used Car Sales Team, ensuring customers receive a smooth, informed and professional experience.
The main duties include:
- Stacking deals, second-facing customers when needed, and coaching Sales Executives to maximise finance, insurance and add-on performance
- Working closely with management to maintain strong F&I penetration levels and compliance
- Carrying out part-exchange appraisals and valuations
- Helping identify and resolve sales-flow or vehicle-logistics bottlenecks, working with preparation, smart repair and handover teams to keep deals on track
- Supporting morning team meetings by sharing Group and manufacturer updates (offers, programmes, incentives and process changes)
- Assisting with audits of the sales process and supporting other operational projects as required
Previous experience with Renault or Dacia is helpful but not essential. We welcome candidates with Sales Controller or Assistant Sales Manager experience from any volume brand. We are seeking applicants currently operating in a main-dealer role such as Business Manager, Transaction Manager, F&I Manager or Sales Controller.
Working Hours & Rota:
- Minimum 45 hrs/week, 2-week variable rota (5 days / 6 days)
- Mon–Fri: 8:00am–6:00pm
- Week 1 start: 8:00am
- Week 2 start: 8:30am
- Saturday: 8:30am–5:00pm
- Sunday: 10:00am–4:00pm
- Breaks: 1 hour Mon–Sat; Sunday is a shorter continuous shift
- Flex: Occasional rota adjustments to support work–life balance (e.g., a full weekend off)
About You:
- Brings confidence, professionalism and strong communication skills
- Has a successful background in motor-retail F&I or Sales Control
- Is organised, consistent and enjoys supporting others to achieve their best
- Can step naturally into deputy manager responsibilities when required
- Hold a Full UK driving licence (manual & automatic) — essential for test drives, insurance and ECOP eligibility
What We Offer:
- £30,500 basic salary, uncapped commission, OTE £61,000
- ECOP company car after one month’s service
We also offer a comprehensive benefits package:
- 25 days’ annual leave plus Bank Holidays (option to buy/sell)
- Pension scheme with life assurance
- Staff discounts on vehicles, servicing, parts & accessories
- Company loan car scheme for close family, with low-cost insurance options
- Share Incentive Scheme
- Mortgage & pension advice seminars
- Manufacturer training & development opportunities
- Cycle to Work scheme, including e-bikes
- Discounted gym membership
- Enhanced Maternity & Paternity
- Eye test voucher scheme
How to Apply:
Hit Apply and follow the instructions, including uploading your CV. Raja Mallik from the Recruitment Team will contact shortlisted candidates. No Agencies please.
Sales Controller / Assistant Sales Manager in Brentford employer: Renault Retail Group UK Ltd
Contact Detail:
Renault Retail Group UK Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Controller / Assistant Sales Manager in Brentford
✨Tip Number 1
Network like a pro! Reach out to your connections in the automotive industry, especially those who might know someone at Renault London West. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for the interview by brushing up on your knowledge of F&I performance and sales processes. We want you to show off your expertise and how you can help the team hit those targets!
✨Tip Number 3
Don’t forget to showcase your coaching skills! Think of examples where you’ve helped others succeed in their roles. This is key for a Sales Controller position, so let’s make sure they see your leadership potential.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Renault London West. Let’s get you that interview!
We think you need these skills to ace Sales Controller / Assistant Sales Manager in Brentford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Controller role. Highlight your experience in motor retail and any relevant skills that match the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the role and how your background aligns with our needs. Keep it engaging and professional, just like the customer experience we aim to provide.
Showcase Your Achievements: When detailing your previous roles, focus on your achievements rather than just responsibilities. Numbers speak volumes, so if you've improved sales or F&I penetration, let us know! We love seeing results.
Apply Through Our Website: Don’t forget to apply through our website! It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Renault London West!
How to prepare for a job interview at Renault Retail Group UK Ltd
✨Know Your Numbers
As a Sales Controller or Assistant Sales Manager, you'll need to be comfortable with financial metrics. Brush up on your knowledge of F&I performance and sales process standards. Be ready to discuss how you've maximised finance and insurance performance in your previous roles.
✨Showcase Your Coaching Skills
This role involves coaching the Used Car Sales Team, so think about examples where you've successfully trained or mentored others. Prepare to share specific instances where your guidance led to improved performance or customer satisfaction.
✨Understand the Dealership Dynamics
Familiarise yourself with the day-to-day operations of a busy automotive dealership. Be prepared to discuss how you would identify and resolve sales-flow bottlenecks, and how you can work collaboratively with other teams to keep deals on track.
✨Communicate with Confidence
Strong communication skills are key for this position. Practice articulating your thoughts clearly and confidently. During the interview, engage with your interviewers by asking insightful questions about the dealership's goals and challenges.
