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- Tasks: Lead sales and marketing for a luxury hotel, driving revenue and brand positioning.
- Company: Join a major global lifestyle hotel brand with a flagship resort in Malta.
- Benefits: Enjoy competitive packages, low taxes in Malta, and potential for career growth.
- Why this job: Be part of an exciting pre-opening project in a fast-growing luxury hospitality environment.
- Qualifications: 10+ years in luxury hotels, strong sales & marketing experience, and a strategic mindset required.
- Other info: Remote work from anywhere in Europe with frequent travel to Malta.
The predicted salary is between 72000 - 108000 £ per year.
Location: Malta, London (UK), or anywhere within Europe, with frequent travel to Malta. This role is open now! Current E.U. work status mandatory.
A major global lifestyle brand hotel group seeks an experienced and dynamic senior Director of Sales & Marketing to lead the commercial strategy for a luxury five-star flagship resort in Malta. This role is ideal for a strategic and results-driven professional with a deep understanding of the luxury hospitality market, particularly in Europe and the Mediterranean region. The candidate will play a pivotal role in driving revenue growth, brand positioning, and market expansion while overseeing pre-opening and operational sales & marketing strategies. This role is for a Senior Director of Sales & Marketing with strong relations within the Wholesale, Corporate and MICE markets for the Mediterranean region. The position can be based in London with regular travel connections to Malta.
The Hotel will open by end of Q1 2026 with 394 Rooms & Pool Suites, a large scale Spa & Wellness, Shopping mall, 280 Residences, Sky Bar, Bagatelle branded Beach Club, 8 Restaurants and Bars, a Membership Lounge, a VIP Lounge / Club Lounge, Indoor pool & Outdoor pool, etc. As it is a pre-opening, a strong Director of Sales & Marketing is required to position the hotel. The package will be very competitive for Europe and tailor-made for the candidate. Malta has low taxes, hence our client will offer attractive packages that come close to Expat contracts, but within the EU.
Key Responsibilities:
- Sales & Business Development: Develop and implement a comprehensive sales strategy targeting leisure, MICE, travel trade, and corporate segments. Lead sales efforts across multiple channels, leveraging an established network within global hotel brands and the luxury hospitality sector. Establish and strengthen partnerships with key travel industry stakeholders, luxury consortia, tour operators, and corporate clients. Drive revenue growth by identifying new business opportunities and optimizing existing accounts.
- Marketing & Digital Strategy: Develop and execute a high-impact digital marketing strategy to enhance brand visibility, customer engagement, and direct bookings. Oversee brand positioning, PR, and storytelling to align with the luxury lifestyle market. Collaborate with global and regional teams to maximize marketing effectiveness across multiple platforms.
- Pre-Opening & Market Penetration: Lead pre-opening sales and marketing efforts for new luxury lifestyle hotel projects, ensuring a successful market launch. Conduct competitive market analysis and establish pricing, distribution, and promotional strategies for new openings.
- Revenue & Performance Management: Drive commercial performance and revenue optimization, working closely with revenue management and operations teams. Monitor market trends, customer behavior, and industry innovations to adjust strategies accordingly. Analyze sales data and KPIs to measure success and refine approaches for continuous growth.
Key Qualifications & Experience:
- 10+ years of experience in luxury lifestyle hotels/resorts with 5+ years of experience in luxury hospitality sales & marketing, with a strong track record in pre-opening projects in Europe or the Mediterranean.
- Expertise in leisure, MICE, travel trade, and corporate sales, with an established network in these segments.
- Strong digital marketing acumen, including e-commerce, CRM, and online distribution strategies.
- Experience working with global luxury hotel brands and familiarity with their sales & marketing standards.
- Proven ability to lead teams, manage stakeholders, and collaborate across departments.
- Willingness to travel frequently to Malta and other key markets.
Education & Skills:
- Bachelor’s and Master’s degree in Hospitality, Business, or Marketing.
- Excellent communication, negotiation, and leadership skills.
- Strategic mindset with a hands-on, results-driven approach.
This is an exceptional opportunity for a high-caliber professional to take on a leadership role in an exciting, fast-growing luxury hospitality environment so compensation and benefits will be reflected in your experience. Please apply with your current resume to Mr. Steve Renard, President at steve@renardinternational.com
Hotel Sales & Marketing Director Malta “remote “anywhere in Europe – large property , luxury, lifestyle , & hotel exp. mandatory employer: Renard International Hospitality Search Consultants
Contact Detail:
Renard International Hospitality Search Consultants Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Hotel Sales & Marketing Director Malta “remote “anywhere in Europe – large property , luxury, lifestyle , & hotel exp. mandatory
✨Tip Number 1
Network strategically within the luxury hospitality sector. Attend industry events, webinars, and conferences to connect with key players in the market. Building relationships with professionals from global hotel brands can give you an edge when applying for this role.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing specific to the luxury hospitality market. Understanding how to leverage social media, e-commerce, and CRM tools will be crucial in demonstrating your expertise during interviews.
✨Tip Number 3
Research the specific luxury lifestyle brand that the hotel belongs to. Understanding their brand values, target audience, and market positioning will help you tailor your discussions and show that you're aligned with their vision.
✨Tip Number 4
Prepare to discuss your experience with pre-opening projects in detail. Highlight specific strategies you've implemented in past roles that led to successful market launches, as this will be a key focus for the hiring team.
We think you need these skills to ace Hotel Sales & Marketing Director Malta “remote “anywhere in Europe – large property , luxury, lifestyle , & hotel exp. mandatory
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in luxury hospitality sales and marketing. Focus on your achievements in pre-opening projects and your established network within the leisure, MICE, and corporate segments.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and results-driven approach. Mention specific examples of how you've driven revenue growth and market expansion in previous roles, particularly in the Mediterranean region.
Highlight Relevant Skills: Emphasise your digital marketing acumen and experience with global luxury hotel brands. Include any relevant certifications or training that demonstrate your expertise in e-commerce, CRM, and online distribution strategies.
Showcase Leadership Experience: Detail your leadership experience in managing teams and collaborating across departments. Provide examples of how you've successfully led sales and marketing efforts in high-pressure environments, especially during pre-opening phases.
How to prepare for a job interview at Renard International Hospitality Search Consultants
✨Showcase Your Luxury Experience
Make sure to highlight your extensive experience in luxury hotels and resorts. Discuss specific projects you've led, especially any pre-opening initiatives, as this role demands a strong background in the luxury hospitality market.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to developing and implementing sales strategies. Be ready to share examples of how you've driven revenue growth and market expansion in previous roles, particularly within the Mediterranean region.
✨Network Knowledge is Key
Emphasise your established relationships within the Wholesale, Corporate, and MICE markets. This role requires strong connections, so be prepared to discuss how you've leveraged these networks to benefit your previous employers.
✨Digital Marketing Savvy
Since the role involves overseeing digital marketing strategies, be ready to talk about your experience with e-commerce, CRM, and online distribution. Share successful campaigns you've executed that enhanced brand visibility and customer engagement.
