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- Tasks: Lead sales and marketing for a luxury hotel, driving revenue and brand positioning.
- Company: Join a major global lifestyle hotel brand with a flagship resort in Malta.
- Benefits: Enjoy competitive packages, low taxes in Malta, and potential for career growth.
- Why this job: Be part of an exciting pre-opening project in a fast-growing luxury hospitality environment.
- Qualifications: 10+ years in luxury hotels, with strong sales and marketing experience required.
- Other info: Remote work from anywhere in Europe with frequent travel to Malta.
The predicted salary is between 72000 - 100000 £ per year.
A major global lifestyle brand hotel group seeks an experienced and dynamic senior Director of Sales & Marketing to lead the commercial strategy for a luxury five-star flagship resort in Malta. This role is ideal for a strategic and results-driven professional with a deep understanding of the luxury hospitality market, particularly in Europe and the Mediterranean region. The candidate will play a pivotal role in driving revenue growth, brand positioning, and market expansion while overseeing pre-opening and operational sales & marketing strategies.
This role is for a Senior Director of Sales & Marketing with strong relations within the Wholesale, Corporate and MICE markets for the Mediterranean region. The position can be based in London with regular travel connections to Malta. The property will be a market leader in Malta from Day #1, opening by the end of Q1 2026 with 394 Rooms & Pool Suites, a large-scale Spa & Wellness, Shopping mall, 280 Residences, Sky Bar, Beach Club, 8 Restaurants and Bars, a Membership Lounge, a VIP Lounge / Club Lounge, Indoor pool & Outdoor pool.
Key Responsibilities:
- Sales & Business Development: Develop and implement a comprehensive sales strategy targeting leisure, MICE, travel trade, and corporate segments. Lead sales efforts across multiple channels, leveraging an established network within global hotel brands and the luxury hospitality sector. Establish and strengthen partnerships with key travel industry stakeholders, luxury consortia, tour operators, and corporate clients. Drive revenue growth by identifying new business opportunities and optimizing existing accounts.
- Marketing & Digital Strategy: Develop and execute a high-impact digital marketing strategy to enhance brand visibility, customer engagement, and direct bookings. Oversee brand positioning, PR, and storytelling to align with the luxury lifestyle market. Collaborate with global and regional teams to maximize marketing effectiveness across multiple platforms.
- Pre-Opening & Market Penetration: Lead pre-opening sales and marketing efforts for new luxury lifestyle hotel projects, ensuring a successful market launch. Conduct competitive market analysis and establish pricing, distribution, and promotional strategies for new openings.
- Revenue & Performance Management: Drive commercial performance and revenue optimization, working closely with revenue management and operations teams. Monitor market trends, customer behaviour, and industry innovations to adjust strategies accordingly. Analyze sales data and KPIs to measure success and refine approaches for continuous growth.
Key Qualifications & Experience:
- 10+ years of experience in luxury lifestyle hotels/resorts with 5+ years of experience in luxury hospitality sales & marketing, with a strong track record in pre-opening projects in Europe or the Mediterranean.
- Expertise in leisure, MICE, travel trade, and corporate sales, with an established network in these segments.
- Strong digital marketing acumen, including e-commerce, CRM, and online distribution strategies.
- Experience working with global luxury hotel brands and familiarity with their sales & marketing standards.
- Proven ability to lead teams, manage stakeholders, and collaborate across departments.
- Willingness to travel frequently to Malta and other key markets.
Education & Skills:
- Bachelor’s and Master’s degree in Hospitality, Business, or Marketing.
- Excellent communication, negotiation, and leadership skills.
- Strategic mindset with a hands-on, results-driven approach.
This is an exceptional opportunity for a high-calibre professional to take on a leadership role in an exciting, fast-growing luxury hospitality environment. Please apply with your current resume to Mr. Steve Renard, President at steve@renardinternational.com.
Hotel Sales & Marketing Director Malta “remote “anywhere in Europe – large property , luxury, life employer: Renard International Hospitality Search Consultants
Contact Detail:
Renard International Hospitality Search Consultants Recruiting Team
steve@renardinternational.com
StudySmarter Expert Advice 🤫
We think this is how you could land Hotel Sales & Marketing Director Malta “remote “anywhere in Europe – large property , luxury, life
✨Tip Number 1
Network strategically within the luxury hospitality sector. Attend industry events, webinars, and conferences where you can connect with key players in the market. Building relationships with professionals who have experience in luxury hotels can give you insights and potentially lead to referrals.
✨Tip Number 2
Showcase your expertise in pre-opening projects. If you have experience launching luxury hotels, be prepared to discuss specific strategies you've implemented in the past. Highlighting your successful track record in this area will demonstrate your capability to lead the sales and marketing efforts for a new property.
✨Tip Number 3
Familiarise yourself with the latest trends in digital marketing within the hospitality industry. Being knowledgeable about e-commerce, CRM systems, and online distribution strategies will set you apart. Consider sharing innovative ideas on how to enhance brand visibility and customer engagement during interviews.
✨Tip Number 4
Prepare to discuss your understanding of the Mediterranean market specifically. Research the competitive landscape and identify potential challenges and opportunities for the luxury hotel sector in Malta. This knowledge will show your commitment and readiness to take on the role effectively.
We think you need these skills to ace Hotel Sales & Marketing Director Malta “remote “anywhere in Europe – large property , luxury, life
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in luxury hospitality sales and marketing. Focus on your achievements in pre-opening projects and your established network within the leisure, MICE, and corporate segments.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and results-driven approach. Mention specific examples of how you've driven revenue growth and market expansion in previous roles, particularly in the Mediterranean region.
Highlight Relevant Qualifications: Clearly outline your educational background, including your Bachelor's and Master's degrees in Hospitality, Business, or Marketing. Emphasise any additional certifications or training relevant to luxury hotel management.
Showcase Digital Marketing Skills: Since the role requires strong digital marketing acumen, include details about your experience with e-commerce, CRM, and online distribution strategies. Provide examples of successful digital campaigns you've led in the past.
How to prepare for a job interview at Renard International Hospitality Search Consultants
✨Showcase Your Luxury Experience
Make sure to highlight your extensive experience in luxury hospitality during the interview. Discuss specific projects you've led, particularly in pre-opening scenarios, and how they contributed to revenue growth and brand positioning.
✨Demonstrate Strategic Thinking
Prepare to discuss your strategic approach to sales and marketing. Be ready to share examples of how you've developed comprehensive sales strategies targeting leisure, MICE, and corporate segments, and how these strategies have driven results.
✨Highlight Your Network
Emphasise your established relationships within the travel industry, including luxury consortia and corporate clients. This role requires strong connections, so be prepared to discuss how you can leverage these relationships for the hotel's success.
✨Understand Digital Marketing Trends
Since digital marketing is crucial for this role, brush up on current trends and strategies. Be ready to talk about your experience with e-commerce, CRM, and online distribution, and how you plan to enhance brand visibility and customer engagement.
