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- Tasks: Lead sales and marketing for a luxury hotel, driving revenue and brand positioning.
- Company: Join a major global lifestyle hotel brand with a flagship resort in Malta.
- Benefits: Competitive salary, low taxes in Malta, and potential for career growth.
- Why this job: Be part of an exciting pre-opening project in a fast-growing luxury environment.
- Qualifications: 10+ years in luxury hotels, strong digital marketing skills, and leadership experience required.
- Other info: Frequent travel to Malta and a chance to shape a market leader from day one.
The predicted salary is between 43200 - 72000 £ per year.
Location: Malta, London (UK), or anywhere within Europe, with frequent travel to Malta. This role is open now! Current E.U. work status mandatory.
A major global lifestyle brand hotel group seeks an experienced and dynamic senior Director of Sales & Marketing to lead the commercial strategy for a luxury five-star flagship resort in Malta. This role is ideal for a strategic and results-driven professional with a deep understanding of the luxury hospitality market, particularly in Europe and the Mediterranean region. The candidate will play a pivotal role in driving revenue growth, brand positioning, and market expansion while overseeing pre-opening and operational sales & marketing strategies. This role is for a Senior Director of Sales & Marketing with strong relations within the Wholesale, Corporate and MICE markets for the Mediterranean region. The position can be based in London with regular travel connections to Malta.
Key Responsibilities:
- Sales & Business Development: Develop and implement a comprehensive sales strategy targeting leisure, MICE, travel trade, and corporate segments. Lead sales efforts across multiple channels, leveraging an established network within global hotel brands and the luxury hospitality sector. Establish and strengthen partnerships with key travel industry stakeholders, luxury consortia, tour operators, and corporate clients. Drive revenue growth by identifying new business opportunities and optimizing existing accounts.
- Marketing & Digital Strategy: Develop and execute a high-impact digital marketing strategy to enhance brand visibility, customer engagement, and direct bookings. Oversee brand positioning, PR, and storytelling to align with the luxury lifestyle market. Collaborate with global and regional teams to maximize marketing effectiveness across multiple platforms.
- Pre-Opening & Market Penetration: Lead pre-opening sales and marketing efforts for new luxury lifestyle hotel projects, ensuring a successful market launch. Conduct competitive market analysis and establish pricing, distribution, and promotional strategies for new openings.
- Revenue & Performance Management: Drive commercial performance and revenue optimization, working closely with revenue management and operations teams. Monitor market trends, customer behavior, and industry innovations to adjust strategies accordingly. Analyze sales data and KPIs to measure success and refine approaches for continuous growth.
Key Qualifications & Experience:
- 10+ years of experience in luxury lifestyle hotels/resorts with 5+ years of experience in luxury hospitality sales & marketing, with a strong track record in pre-opening projects in Europe or the Mediterranean.
- Expertise in leisure, MICE, travel trade, and corporate sales, with an established network in these segments.
- Strong digital marketing acumen, including e-commerce, CRM, and online distribution strategies.
- Experience working with global luxury hotel brands and familiarity with their sales & marketing standards.
- Proven ability to lead teams, manage stakeholders, and collaborate across departments.
- Willingness to travel frequently to Malta and other key markets.
Education & Skills:
- Bachelor’s and Master’s degree in Hospitality, Business, or Marketing.
- Excellent communication, negotiation, and leadership skills.
- Strategic mindset with a hands-on, results-driven approach.
This is an exceptional opportunity for a high-caliber professional to take on a leadership role in an exciting, fast-growing luxury hospitality environment. Compensation and benefits will be reflected in your experience.
Please apply with your current resume to Mr. Steve Renard, President.
Hotel Sales & Marketing Director Malta anywhere in Europe – large property , luxury, lifestyle , & hotel exp. mandatory employer: Renard International Hospitality Search Consultants
Contact Detail:
Renard International Hospitality Search Consultants Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Hotel Sales & Marketing Director Malta anywhere in Europe – large property , luxury, lifestyle , & hotel exp. mandatory
✨Tip Number 1
Network strategically within the luxury hospitality sector. Attend industry events, conferences, and trade shows where you can connect with key players in the market. Building relationships with professionals who have experience in luxury hotels can give you insights and potentially lead to referrals.
✨Tip Number 2
Showcase your expertise in pre-opening projects. Highlight any previous experience you have in launching luxury hotels or resorts, as this role specifically requires a strong background in this area. Be prepared to discuss your strategies and successes in similar positions during interviews.
✨Tip Number 3
Familiarise yourself with the latest trends in digital marketing within the hospitality industry. Since the role involves developing a high-impact digital marketing strategy, being knowledgeable about current tools and techniques will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your understanding of the Mediterranean market. Given the focus on this region, having insights into customer preferences, competitive landscape, and potential partnerships will demonstrate your readiness for the role and your commitment to driving success for the hotel.
We think you need these skills to ace Hotel Sales & Marketing Director Malta anywhere in Europe – large property , luxury, lifestyle , & hotel exp. mandatory
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in luxury hospitality sales and marketing. Focus on your achievements in pre-opening projects and your established network within the leisure, MICE, and corporate segments.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and results-driven approach. Mention specific examples of how you've driven revenue growth and brand positioning in previous roles, particularly in the Mediterranean region.
Highlight Relevant Qualifications: Clearly outline your educational background, including your Bachelor’s and Master’s degrees in Hospitality, Business, or Marketing. Emphasise any additional certifications or training relevant to luxury hotel management.
Showcase Digital Marketing Skills: Since the role requires strong digital marketing acumen, include details about your experience with e-commerce, CRM, and online distribution strategies. Provide examples of successful digital campaigns you've led in the past.
How to prepare for a job interview at Renard International Hospitality Search Consultants
✨Showcase Your Luxury Experience
Make sure to highlight your extensive experience in luxury hospitality during the interview. Discuss specific projects you've led, particularly in pre-opening scenarios, and how they contributed to revenue growth and brand positioning.
✨Demonstrate Strategic Thinking
Prepare to discuss your strategic approach to sales and marketing. Be ready to share examples of how you've developed and implemented successful sales strategies targeting leisure, MICE, and corporate segments, especially in the Mediterranean region.
✨Highlight Digital Marketing Acumen
Given the importance of digital marketing in this role, be prepared to talk about your experience with e-commerce, CRM, and online distribution strategies. Share any successful campaigns you've executed that enhanced brand visibility and customer engagement.
✨Build Rapport with Key Stakeholders
Since establishing partnerships is crucial, come equipped with examples of how you've built strong relationships with travel industry stakeholders, luxury consortia, and corporate clients. This will demonstrate your ability to drive revenue through collaboration.
