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- Tasks: Lead sales and marketing for a luxury hotel, driving revenue and brand positioning.
- Company: Join a major global lifestyle hotel brand with a flagship resort in Malta.
- Benefits: Competitive salary, low taxes in Malta, and potential for career growth.
- Why this job: Be part of an exciting pre-opening project in a fast-growing luxury environment.
- Qualifications: 10+ years in luxury hospitality sales & marketing, with strong digital skills.
- Other info: Frequent travel to Malta required; ideal for strategic, results-driven professionals.
The predicted salary is between 72000 - 108000 £ per year.
Location: Malta, London (UK), or anywhere within Europe, with frequent travel to Malta. This role is open now! Current E.U. work status mandatory.
A major global lifestyle brand hotel group seeks an experienced and dynamic senior Director of Sales & Marketing to lead the commercial strategy for a luxury five-star flagship resort in Malta. This role is ideal for a strategic and results-driven professional with a deep understanding of the luxury hospitality market, particularly in Europe and the Mediterranean region. The candidate will play a pivotal role in driving revenue growth, brand positioning, and market expansion while overseeing pre-opening and operational sales & marketing strategies. This is a major hotel complex, so no inexperienced candidates will be considered. Potential with the group to grow!
This role is for a Senior Director of Sales & Marketing with strong relations within the Wholesale, Corporate and MICE markets for the Mediterranean region. The position can be based in London with regular travel connections to Malta. The property will be the market leader in Malta from Day #1. The Hotel will open by the end of Q1 2026 with 394 Rooms & Pool Suites, a large-scale Spa & Wellness, Shopping mall, 280 Residences, Sky Bar, Bagatelle branded Beach Club, 8 Restaurants and Bars, a Membership Lounge, a VIP Lounge / Club Lounge, Indoor pool & Outdoor pool, etc. As it is a pre-opening, a strong Director of Sales & Marketing is required to position the hotel. The package will be very competitive for Europe and tailor-made for the candidate. Malta has low taxes; hence our client will offer attractive packages that come close to Expat contracts, but within the EU.
Key Responsibilities:
- Develop and implement a comprehensive sales strategy targeting leisure, MICE, travel trade, and corporate segments.
- Lead sales efforts across multiple channels, leveraging an established network within global hotel brands and the luxury hospitality sector.
- Establish and strengthen partnerships with key travel industry stakeholders, luxury consortia, tour operators, and corporate clients.
- Drive revenue growth by identifying new business opportunities and optimizing existing accounts.
- Develop and execute a high-impact digital marketing strategy to enhance brand visibility, customer engagement, and direct bookings.
- Oversee brand positioning, PR, and storytelling to align with the luxury lifestyle market.
- Collaborate with global and regional teams to maximize marketing effectiveness across multiple platforms.
- Lead pre-opening sales and marketing efforts for new luxury lifestyle hotel projects, ensuring a successful market launch.
- Conduct competitive market analysis and establish pricing, distribution, and promotional strategies for new openings.
- Drive commercial performance and revenue optimization, working closely with revenue management and operations teams.
- Monitor market trends, customer behaviour, and industry innovations to adjust strategies accordingly.
- Analyze sales data and KPIs to measure success and refine approaches for continuous growth.
Key Qualifications & Experience:
- 10+ years of experience in luxury lifestyle hotels/resorts with 5+ years of experience in luxury hospitality sales & marketing, with a strong track record in pre-opening projects in Europe or the Mediterranean.
- Expertise in leisure, MICE, travel trade, and corporate sales, with an established network in these segments.
- Strong digital marketing acumen, including e-commerce, CRM, and online distribution strategies.
- Experience working with global luxury hotel brands and familiarity with their sales & marketing standards.
- Proven ability to lead teams, manage stakeholders, and collaborate across departments.
- Willingness to travel frequently to Malta and other key markets.
Education & Skills:
- Bachelor’s and Master’s degree in Hospitality, Business, or Marketing.
- Excellent communication, negotiation, and leadership skills.
- Strategic mindset with a hands-on, results-driven approach.
This is an exceptional opportunity for a high-calibre professional to take on a leadership role in an exciting, fast-growing luxury hospitality environment, so compensation and benefits will be reflected in your experience. Please apply with your current resume to Mr. Steve Renard, President at steve@renardinternational.com.
Hotel Sales & Marketing Director Malta anywhere in Europe - large property , luxury, lifestyle ... employer: Renard International Hospitality Search Consultants
Contact Detail:
Renard International Hospitality Search Consultants Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Hotel Sales & Marketing Director Malta anywhere in Europe - large property , luxury, lifestyle ...
✨Tip Number 1
Network strategically within the luxury hospitality sector. Attend industry events, conferences, and trade shows where you can connect with key players in the market. Building relationships with professionals in the MICE and corporate segments will give you an edge when applying for this role.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing specific to the luxury hotel industry. Understanding how to leverage social media, e-commerce, and CRM tools effectively will demonstrate your expertise and readiness to drive the hotel's marketing strategy.
✨Tip Number 3
Research the specific luxury hotel brands mentioned in the job description, such as W and Mondrian. Knowing their brand positioning and marketing strategies will help you articulate how your experience aligns with their expectations during interviews.
✨Tip Number 4
Prepare to discuss your previous successes in pre-opening projects. Highlight specific examples of how you drove revenue growth and established market presence for new luxury properties, as this experience is crucial for the role.
We think you need these skills to ace Hotel Sales & Marketing Director Malta anywhere in Europe - large property , luxury, lifestyle ...
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in luxury hospitality sales and marketing. Focus on your achievements in pre-opening projects and your established network within the leisure, MICE, and corporate segments.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and results-driven approach. Mention specific examples of how you've driven revenue growth and market expansion in previous roles, particularly in the Mediterranean region.
Highlight Relevant Qualifications: Clearly state your educational background, including your Bachelor's and Master's degrees in Hospitality, Business, or Marketing. Emphasise any additional certifications or training relevant to luxury hotel management.
Showcase Digital Marketing Skills: Since the role requires strong digital marketing acumen, include details about your experience with e-commerce, CRM, and online distribution strategies. Provide examples of successful digital campaigns you've led in the past.
How to prepare for a job interview at Renard International Hospitality Search Consultants
✨Research the Brand
Before your interview, dive deep into the hotel group's brand values and their unique selling points. Understanding their positioning in the luxury market will help you align your answers with their vision and demonstrate your genuine interest.
✨Showcase Your Network
Given the importance of relationships in this role, be prepared to discuss your existing connections within the Wholesale, Corporate, and MICE markets. Highlight specific partnerships you've developed and how they can benefit the hotel’s growth.
✨Prepare for Pre-Opening Challenges
Since this is a pre-opening position, think about the challenges that come with launching a new hotel. Be ready to share your strategies for successful market penetration and how you would approach the initial sales and marketing efforts.
✨Demonstrate Digital Savvy
With a strong emphasis on digital marketing, be prepared to discuss your experience with e-commerce, CRM, and online distribution strategies. Share examples of successful campaigns you've led and how they drove revenue growth.
