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- Tasks: Lead sales and marketing for a luxury hotel, driving revenue and brand positioning.
- Company: Join a major global lifestyle hotel brand with a focus on luxury and innovation.
- Benefits: Enjoy competitive packages, low taxes in Malta, and opportunities for growth.
- Why this job: Be part of a pre-opening flagship resort, shaping its success from the ground up.
- Qualifications: 10+ years in luxury hospitality sales & marketing, with strong digital skills required.
- Other info: Frequent travel to Malta; ideal for strategic thinkers ready for a challenge.
The predicted salary is between 72000 - 108000 £ per year.
Location: Malta, London (UK), or anywhere within Europe, with frequent travel to Malta. This role is open now! Current E.U. work status mandatory.
A major global lifestyle brand hotel group seeks an experienced and dynamic senior Director of Sales & Marketing to lead the commercial strategy for a luxury five-star flagship resort in Malta. This role is ideal for a strategic and results-driven professional with a deep understanding of the luxury hospitality market, particularly in Europe and the Mediterranean region. The candidate will play a pivotal role in driving revenue growth, brand positioning, and market expansion while overseeing pre-opening and operational sales & marketing strategies. This role is for a Senior Director of Sales & Marketing with strong relations within the Wholesale, Corporate and MICE markets for the Mediterranean region. The position can be based in London with regular travel connections to Malta.
The Hotel will open by end of Q1 2026 with 394 Rooms & Pool Suites, a large scale Spa & Wellness, Shopping mall, 280 Residences, Sky Bar, Bagatelle branded Beach Club, 8 Restaurants and Bars, a Membership Lounge, a VIP Lounge / Club Lounge, Indoor pool & Outdoor pool, etc. As it is a pre-opening, a strong Director of Sales & Marketing is required to position the hotel. The package will be very competitive for Europe and tailor-made for the candidate. Malta has low taxes, hence our client will offer attractive packages that come close to Expat contracts, but within the EU.
Key Responsibilities:
- Develop and implement a comprehensive sales strategy targeting leisure, MICE, travel trade, and corporate segments.
- Lead sales efforts across multiple channels, leveraging an established network within global hotel brands and the luxury hospitality sector.
- Establish and strengthen partnerships with key travel industry stakeholders, luxury consortia, tour operators, and corporate clients.
- Drive revenue growth by identifying new business opportunities and optimizing existing accounts.
- Develop and execute a high-impact digital marketing strategy to enhance brand visibility, customer engagement, and direct bookings.
- Oversee brand positioning, PR, and storytelling to align with the luxury lifestyle market.
- Collaborate with global and regional teams to maximize marketing effectiveness across multiple platforms.
- Lead pre-opening sales and marketing efforts for new luxury lifestyle hotel projects, ensuring a successful market launch.
- Conduct competitive market analysis and establish pricing, distribution, and promotional strategies for new openings.
- Drive commercial performance and revenue optimization, working closely with revenue management and operations teams.
- Monitor market trends, customer behavior, and industry innovations to adjust strategies accordingly.
- Analyze sales data and KPIs to measure success and refine approaches for continuous growth.
Key Qualifications & Experience:
- 10+ years of experience in luxury lifestyle hotels/resorts with 5+ years of experience in luxury hospitality sales & marketing, with a strong track record in pre-opening projects in Europe or the Mediterranean.
- Expertise in leisure, MICE, travel trade, and corporate sales, with an established network in these segments.
- Strong digital marketing acumen, including e-commerce, CRM, and online distribution strategies.
- Experience working with global luxury hotel brands and familiarity with their sales & marketing standards.
- Proven ability to lead teams, manage stakeholders, and collaborate across departments.
- Willingness to travel frequently to Malta and other key markets.
Education & Skills:
- Bachelor’s and Master’s degree in Hospitality, Business, or Marketing.
- Excellent communication, negotiation, and leadership skills.
- Strategic mindset with a hands-on, results-driven approach.
This is an exceptional opportunity for a high-caliber professional to take on a leadership role in an exciting, fast-growing luxury hospitality environment so compensation and benefits will be reflected in your experience. Please apply with your current resume to Mr. Steve Renard, President at steve@renardinternational.com.
Hotel Sales & Marketing Director Malta anywhere in Europe - large property , luxury, lifestyle ... employer: Renard International Hospitality Search Consultants
Contact Detail:
Renard International Hospitality Search Consultants Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Hotel Sales & Marketing Director Malta anywhere in Europe - large property , luxury, lifestyle ...
✨Tip Number 1
Network within the luxury hospitality sector. Attend industry events, conferences, and trade shows to connect with key players in the market. Building relationships with professionals in the MICE and corporate segments can give you an edge when applying for this role.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing specific to the luxury hotel sector. Understanding how to leverage social media, e-commerce, and CRM tools will be crucial in demonstrating your expertise during interviews.
✨Tip Number 3
Research the specific luxury hotel brands mentioned in the job description. Knowing their unique selling points and market positioning will help you articulate how your experience aligns with their vision and goals.
✨Tip Number 4
Prepare to discuss your previous pre-opening experiences in detail. Highlight your strategic approach to launching new properties and how you successfully drove revenue growth in those roles, as this will be a key focus for the hiring team.
We think you need these skills to ace Hotel Sales & Marketing Director Malta anywhere in Europe - large property , luxury, lifestyle ...
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in luxury hospitality sales and marketing. Focus on your achievements in pre-opening projects and your established network within the leisure, MICE, and corporate segments.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and results-driven approach. Mention specific examples of how you've driven revenue growth and market expansion in previous roles, particularly in the Mediterranean region.
Highlight Relevant Skills: Emphasise your digital marketing acumen and experience with global luxury hotel brands. Include any relevant certifications or training that demonstrate your expertise in e-commerce, CRM, and online distribution strategies.
Showcase Leadership Experience: Detail your leadership experience in managing teams and collaborating across departments. Provide examples of how you've successfully led sales and marketing efforts in a luxury hospitality environment.
How to prepare for a job interview at Renard International Hospitality Search Consultants
✨Showcase Your Luxury Experience
Make sure to highlight your extensive experience in luxury hospitality during the interview. Discuss specific projects you've led, particularly in pre-opening scenarios, and how they contributed to revenue growth and brand positioning.
✨Demonstrate Strategic Thinking
Prepare to discuss your strategic approach to sales and marketing. Be ready to share examples of how you've developed and implemented successful sales strategies targeting leisure, MICE, and corporate segments in the past.
✨Know the Market Inside Out
Research the luxury hospitality market in Europe and the Mediterranean region thoroughly. Be prepared to discuss current trends, competitive analysis, and how you would position the new hotel in Malta against its competitors.
✨Highlight Digital Marketing Skills
Given the emphasis on digital marketing in the role, be ready to talk about your experience with e-commerce, CRM, and online distribution strategies. Share specific examples of successful digital campaigns you've executed that enhanced brand visibility and customer engagement.
