Sales Development Representative

Sales Development Representative

Full-Time 20000 - 24000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Build relationships with schools and Multi-Academy Trusts to understand their needs.
  • Company: Join Renaissance, a global leader in education technology making a real impact.
  • Benefits: Competitive salary, commission, 25 days holiday, and discounts on various retailers.
  • Other info: Inclusive workplace committed to diversity and career growth opportunities.
  • Why this job: Be part of a mission to enhance education for over 18 million students worldwide.
  • Qualifications: Sales experience preferred; strong communication and relationship-building skills are essential.

The predicted salary is between 20000 - 24000 £ per year.

Renaissance® is a global leader in education technology. We help schools and school groups in the UK and around the world with educational assessments, practice and intervention solutions, and data analytics. Renaissance now incorporates GL Assessment (known internationally as GL Education), too – a leading provider of educational assessments. Together, our assessments offer the ideal starting point to help teachers understand their students’ strengths and pinpoint areas of need. Our teaching and learning tools then provide effective next steps, with online literacy and maths solutions that meet students exactly where we are. Worldwide, we support over 18 million students, operating in over 100 countries.

This role plays a key part in building strong early-stage relationships with schools and Multi-Academy Trusts (MATs), helping us understand their needs and connect them with the right solutions.

Responsibilities:
  • Identify priority areas within your region and organise your outreach.
  • Build and qualify a pipeline of early-stage leads, focusing on schools and Multi-Academy Trusts (MATs).
  • Communicate clearly in English with school leaders to understand their needs and goals.
  • Create personalised outreach campaigns that reflect regional differences and local education trends.
  • Use a consultative approach to engage with a variety of school types and decision‑making structures.
  • Work with the Sales team to ensure a smooth handover of qualified opportunities.
  • Partner with the Marketing team to follow up on inbound leads and campaign activity.
  • Support outreach linked to events, conferences, and visits.
  • Maintain accurate data in CRM tools and report on activity, trends, and performance.
Experience we'd love to see includes:
  • Experience in sales development, lead generation, or a similar role (EdTech or SaaS experience is a plus, but not essential).
  • A track record of working towards targets or KPIs in a sales or SDR environment.
  • A creative mindset and an interest in developing targeted, personalised outreach campaigns.
  • Clear, confident written and verbal communication skills.
  • Some understanding of the education landscape across England, Scotland, Wales, and Ireland.
  • Strong relationship‑building skills and the ability to collaborate effectively with colleagues.
  • Excellent organisational and time‑management skills.
  • Curiosity, cultural awareness, and an inclusive approach to working with others.
  • A proactive, solutions‑focused approach to problem solving.
Additional information:
  • Location: This is a UK based role – unfortunately we are not able to offer sponsorship. This will require some UK travel to team or customer meetings.
  • Salary: We have a range of £25-30,000 plus commission.
  • 25 Days per annum plus Bank Holidays (3 to be used for our Christmas shutdown).
  • A day off for your birthday, to be used in the month of your birthday.
  • Access to a benefits and discount platform with access to 1000’s of discounts at retailers, leisure attractions and restaurants.
  • Childcare benefit via salary sacrifice.
  • Pension scheme with enhanced employer contribution up to 8%.
  • Season ticket loan and EAP.

We welcome applications from people of all backgrounds and experiences. If you believe you can succeed in this role, we encourage you to apply even if you do not meet every requirement listed. Closing date: Friday 27th March at 5.00pm GMT - we will be continuously reviewing applications during this time. We have an ongoing commitment to Diversity, Equity and Inclusion and have taken strides to become a more welcoming and inclusive workplace, including the introduction of our DEI Matters Network which is owned and driven by our staff. We are an equal opportunities employer. We encourage and welcome applications from all underrepresented groups, as we believe and strive for community representation within our organisation. If you have a disability and would prefer to apply in a different format or would like us to make reasonable adjustments to enable you to apply or attend any interview, please contact us and we will talk this through with you. All your information will be kept confidential according to GDPR guidelines. Please note that we can only consider applicants who already hold a full work permit. This role is subject to DBS and background checks.

Sales Development Representative employer: Renaissance Learning EMEA APAC

Renaissance® is an exceptional employer, offering a dynamic work culture that prioritises employee growth and inclusivity. As a Sales Development Representative, you will be part of a global leader in education technology, with access to comprehensive benefits including a competitive salary, generous holiday allowance, and a supportive environment that fosters creativity and collaboration. With a commitment to diversity and a focus on meaningful impact in the education sector, Renaissance provides a rewarding opportunity for those looking to make a difference while advancing their careers.

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Contact Details:

Renaissance Learning EMEA APAC Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Development Representative

Tip Number 1

Get to know the education landscape! Research schools and Multi-Academy Trusts (MATs) in your area. Understanding their needs will help us tailor our outreach and make a real connection.

Tip Number 2

Personalise your approach! When reaching out, use what you know about the schools to create tailored messages. This shows that we care and are genuinely interested in helping them succeed.

Tip Number 3

Practice your communication skills! Whether it’s on the phone or via email, being clear and confident is key. We want to build strong relationships, so let’s make sure our message hits home.

Tip Number 4

Don’t forget to follow up! After initial contact, keep the conversation going. A simple check-in can show that we’re committed to supporting their needs and can lead to more opportunities.

We think you need these skills to ace Sales Development Representative

Sales Development
Lead Generation
Target Achievement
KPI Management
Written Communication Skills
Verbal Communication Skills
Relationship-Building Skills

Some tips for your application 🫡

Show Your Passion for Education:When writing your application, let your enthusiasm for education technology shine through. We want to see how you connect with our mission of supporting schools and students, so share any relevant experiences or insights that highlight your passion.

Tailor Your Application:Make sure to customise your application for the Sales Development Representative role. Use specific examples from your past experiences that align with the responsibilities mentioned in the job description. This shows us you’ve done your homework and understand what we’re looking for.

Be Clear and Concise:We appreciate clear communication, so keep your application straightforward and to the point. Avoid jargon and focus on conveying your skills and experiences in a way that’s easy to understand. Remember, clarity is key!

Apply Through Our Website:We encourage you to submit your application directly through our website. This helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!

How to prepare for a job interview at Renaissance Learning EMEA APAC

Know Your Audience

Before the interview, do your homework on Renaissance and the education landscape in the UK. Understand their products and how they help schools. This will allow you to tailor your responses and show that you're genuinely interested in their mission.

Showcase Your Sales Skills

Be ready to discuss your experience in sales development or lead generation. Prepare specific examples of how you've met targets or KPIs in previous roles. Highlight any creative outreach campaigns you've developed, as this aligns with what they're looking for.

Communicate Clearly

Since the role involves communicating with school leaders, practice articulating your thoughts clearly and confidently. Use examples from your past experiences to demonstrate your communication skills and ability to engage with diverse audiences.

Ask Insightful Questions

Prepare thoughtful questions about the role, the team, and Renaissance's future plans. This shows your enthusiasm and helps you gauge if the company is the right fit for you. It also demonstrates your proactive approach, which is key for a Sales Development Representative.