Demand Generation Manager, EMEA (Partner, Field, ABM)
Demand Generation Manager, EMEA (Partner, Field, ABM)

Demand Generation Manager, EMEA (Partner, Field, ABM)

Full-Time 36000 - 60000 ÂŁ / year (est.) Home office possible
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At a Glance

  • Tasks: Drive growth in EMEA through innovative marketing campaigns and partner collaborations.
  • Company: Dynamic tech company revolutionising automated communication for businesses.
  • Benefits: Remote work, competitive salary, and opportunities for professional growth.
  • Why this job: Be a key player in shaping marketing strategies that make a real impact.
  • Qualifications: Experience in B2B SaaS marketing and a passion for data-driven decision making.
  • Other info: Join a collaborative team focused on innovation and success.

The predicted salary is between 36000 - 60000 ÂŁ per year.

Over 8,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data. Our EMEA customer base and team has been growing significantly over the past few years, and we’re looking for a marketer to supercharge this growth through a mix of field events, partner co-marketing plays, and account-based tactics. The exact mix? That’s up to you! We’re looking for someone who thrives with autonomy and loves both strategy and execution.

You’ll work closely with our EMEA Partner Manager, EMEA Sales Director, and Global Events Manager as well as cross-functional teams across sales, marketing, and product to design scalable marketing programs to drive growth in the EMEA region.

What we value:

  • Collaboration over silos. You thrive on working across teams, building trust, and making partners feel like part of the crew.
  • Data with heart. You use analytics to tell stories and drive decisions — not just to report numbers.
  • Bias for action. You’re comfortable testing, iterating, and improving fast rather than waiting for perfect.
  • Clear communication. You simplify complexity and make everyone around you more effective.
  • Growth mindset. You see ambiguity as opportunity and are energized by building new things from scratch.

Some things you’ll do:

  • Plan and execute region-specific campaigns aimed at target accounts in UK&I, Nordics, Benelux, France, Germany, and Dubai.
  • Facilitate account-based marketing (ABM) campaigns via channels like personalized content, gifting, direct mail, and more.
  • Launch co-marketing partner campaigns with technology and agency partners centered around our “better together” stories.
  • Leverage tactics like SPIFFs, co-selling, and account mapping to increase opportunities sourced via our already robust network of 500+ agency partners.
  • Collaborate closely with the EMEA sales and partnership teams to turn intent signals and feedback into new experiments that help drive new pipeline and revenue.
  • Facilitate EMEA field events, conference sponsorships, and webinars in collaboration with the events and content teams.

What success looks like:

  • Pipeline impact: Key contributor to $31M EMEA 2026 sales pipeline goal (avg. deal size ~$25k).
  • Regional optimization: Successful launch of localized EMEA marketing programs.
  • Build repeatability: Launch experiments and convert the successful ones into “always-on” tactics.

About you:

You’re a data-driven marketer who thrives on building programs from scratch and seeing them scale. You love the variety managing a mix of marketing plays and know how to prioritize your time to maximize growth. All the while, you love collaborating across teams to make it happen.

What we’re looking for:

  • Located in EMEA (preference on UK to support our London-based sales team).
  • Track record of success in creating and scaling demand programs in B2B SaaS.
  • Experience managing a mix of marketing channels, like email, gifting, direct mail, webinar, events, and partnerships.
  • Creative thinking in launching ABM campaigns that break through the noise.
  • Knowledgeable and experienced using marketing, sales, and ABM tools like Salesforce, Customer.io, Hubspot, Marketo, Usergems, Zoominfo, and/or Salesloft.
  • Pre-existing partner relationships in the MarTech space are a plus, or has a playbook for establishing and immersing yourself in this vertical.
  • Knowledgeable and experienced using partner software tools like Partnerstack/Kiflo and Crossbeam.
  • ROI and metrics-driven - ability to create, analyze, and iterate based on data.
  • Growth mindset and self-motivated; comfortable building programs from scratch.
  • Strong analytical and experimentation skills, with the ability to leverage data to make informed decisions and drive demand and sales performance.

Demand Generation Manager, EMEA (Partner, Field, ABM) employer: Remoteworldwide

At Customer.io, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Demand Generation Manager in the EMEA region, you'll enjoy the autonomy to craft impactful marketing strategies while working alongside talented teams dedicated to driving growth. With a strong emphasis on employee development and a commitment to data-driven decision-making, we offer a dynamic environment where your contributions directly influence our success and the opportunity to thrive in a rapidly expanding market.
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Contact Detail:

Remoteworldwide Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Demand Generation Manager, EMEA (Partner, Field, ABM)

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream job.

✨Tip Number 2

Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes. This is your chance to shine and demonstrate how you can drive growth, just like we do at StudySmarter.

✨Tip Number 3

Don’t be shy about reaching out! If you see a role that excites you, drop a message to someone in the company. A friendly chat can go a long way in making you stand out from the crowd.

✨Tip Number 4

Keep learning and adapting! Stay updated on the latest marketing trends and tools. Show potential employers that you have a growth mindset and are ready to tackle new challenges head-on, just like we do at StudySmarter.

We think you need these skills to ace Demand Generation Manager, EMEA (Partner, Field, ABM)

Demand Generation
Account-Based Marketing (ABM)
B2B SaaS Marketing
Campaign Management
Data Analysis
Collaboration
Creative Thinking
Salesforce
Customer.io
Hubspot
Marketo
Usergems
Zoominfo
Salesloft
Partner Relationship Management

Some tips for your application 🫡

Show Your Passion for Data: We want to see your love for data-driven marketing shine through! Make sure to highlight any experiences where you've used analytics to drive decisions or tell compelling stories. This will show us that you understand the importance of data in our world.

Tailor Your Application: Don’t just send a generic application our way! Take the time to tailor your CV and cover letter to reflect how your skills and experiences align with the role of Demand Generation Manager. We appreciate when candidates take the extra step to connect their background with what we’re looking for.

Be Clear and Concise: When writing your application, keep it clear and to the point. We value communication that simplifies complexity, so make sure your application is easy to read and gets straight to the heart of your qualifications and experiences.

Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re genuinely interested in joining our team at StudySmarter.

How to prepare for a job interview at Remoteworldwide

✨Know Your Numbers

As a Demand Generation Manager, you'll need to be data-driven. Brush up on key metrics related to demand generation and be ready to discuss how you've used analytics to drive decisions in your previous roles. This shows you can not only talk the talk but also walk the walk.

✨Showcase Your Creativity

Prepare examples of innovative ABM campaigns you've launched. Think outside the box and be ready to share how you broke through the noise in your past experiences. This will demonstrate your ability to think creatively and strategically, which is crucial for this role.

✨Collaboration is Key

Since this role involves working closely with various teams, come prepared with examples of successful collaborations. Highlight how you’ve built trust and worked across silos to achieve common goals. This will show that you value teamwork and can effectively communicate with different stakeholders.

✨Be Ready to Experiment

The job description mentions a bias for action and testing new ideas. Be prepared to discuss times when you’ve launched experiments, what you learned from them, and how you iterated based on results. This will illustrate your growth mindset and willingness to adapt, which are essential traits for success in this position.

Demand Generation Manager, EMEA (Partner, Field, ABM)
Remoteworldwide

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