At a Glance
- Tasks: Lead and optimise high-performing digital marketing campaigns across multiple platforms.
- Company: Fast-growing startup in the Ad-tech and Creator-tech domain with a global presence.
- Benefits: Competitive salary, growth opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities to work on innovative projects.
- Why this job: Join a team transforming marketing with cutting-edge AI technology and make a real impact.
- Qualifications: 2-4 years of experience in performance marketing and strong analytical skills.
The predicted salary is between 30000 - 40000 € per year.
Relevant Experience required: 2-4 Years
About client
Our Client is one of the fastest-growing bootstrapped startups in the Ad-tech and Creator-tech domain. Our journey is a masterclass in organic scale: we’ve grown from a 2-person founding team to a 70+ strong global workforce by building products that people actually want. To date, we’ve helped over 56,000+ global creators gain traction, powering an incredible 6.9B+ views. But we are just getting started. We are transitioning from a high-growth startup to an AI-first powerhouse. At our client, you get the best of both worlds: the financial stability of a profitable, bootstrapped business and the intellectual challenge of cutting‑edge AI lab.
About Role
We’re looking for a data‑obsessed Performance Marketing Manager who thrives on experimentation, optimization, and scaling paid campaigns. In this role, you will plan, launch, optimize, and scale high-performing digital campaigns across multiple advertising platforms, while working closely with creative, analytics, product, and CRM teams to drive customer acquisition and revenue growth. You’ll play a key role in turning marketing spend into measurable business outcomes.
Key Responsibilities
- Campaign Strategy & Execution
- Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, YouTube), and Microsoft Bing Ads
- Build high-performing campaign structures including ad sets, audiences, ad groups, creatives, and bidding strategies
- Design and run A/B tests on creatives, messaging, landing pages, and audience segments
- Manage campaign budgets and pacing to maximize ROI and scale profitable campaigns
- Performance Optimization
- Continuously optimize campaigns to improve CPA, ROAS, CTR, CPC, Conversion Rate, and LTV
- Identify high-performing audience segments and scale winning campaigns
- Conduct keyword research, audience segmentation, and competitor benchmarking
- Implement advanced targeting strategies including retargeting, lookalike audiences, and custom segments
- Analytics & Tracking
- Set up and manage tracking via Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET
- Monitor funnel performance and attribution models across channels
- Prepare weekly and monthly performance reports with actionable insights
- Identify opportunities to improve conversion funnels and campaign efficiency
- Creative & Cross-Functional Collaboration
- Collaborate with design and content teams to develop high-performing ad creatives
- Provide data-driven creative briefs based on campaign insights
- Work with product and CRO teams to optimize landing pages and improve conversion rates
Who You Are
- 2–4 Years in the Trenches: You’ve managed significant monthly spends and have the receipts to prove your success.
- B.Tech/B.E. from a Tier 1 Institute (IIT, NIT, or equivalent).
- Strong expertise in Meta Ads Manager (Facebook & Instagram)
- Proficiency in Google Ads (Search, Display, PMax, YouTube, Demand Gen)
- Experience managing campaigns on Microsoft Advertising (Bing Ads)
- Strong understanding of campaign objectives, bidding strategies, and audience targeting
- Experience with Google Analytics 4, Google Tag Manager, and tracking pixels
- Strong analytical skills with proficiency in Excel / Google Sheets
- Experience running A/B tests and interpreting campaign performance data
The Edge
- Experience with additional platforms such as LinkedIn Ads, TikTok Ads, Snapchat Ads, or programmatic DSPs
- Experience in SaaS, AdTech, D2C, Creator Economy, or Growth Marketing environments
- Familiarity with CRM tools like HubSpot, Zoho, Salesforce, or customer lifecycle platforms
- Basic knowledge of SQL or Python for marketing data analysis
Performance Marketing Lead - Mumbai employer: RemoteStar
Join a dynamic and rapidly growing startup in Mumbai that offers the perfect blend of financial stability and innovative challenges. As a Performance Marketing Lead, you'll thrive in a collaborative environment that values experimentation and creativity, while having access to extensive growth opportunities within the AI-driven landscape. With a strong focus on employee development and a culture that celebrates success, this is an exceptional place for those looking to make a meaningful impact in the Ad-tech and Creator-tech domains.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Lead - Mumbai
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This will give you an edge during interviews and help us see how you can contribute to our growth.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can bring value to the team. We love candidates who are genuinely interested in what we do!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our awesome team.
We think you need these skills to ace Performance Marketing Lead - Mumbai
Some tips for your application 🫡
Show Your Passion for Data:When you're writing your application, make sure to highlight your love for data and analytics. We want to see how you've used data to drive successful campaigns in the past. Share specific examples that showcase your skills and experience!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to match the job description. Mention your experience with Meta Ads, Google Ads, and any other relevant platforms. This shows us you’re genuinely interested in the role.
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. Highlight your key achievements and skills without waffling on too much. We appreciate straightforward communication!
Apply Through Our Website:Make sure to apply through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our team at StudySmarter!
How to prepare for a job interview at RemoteStar
✨Know Your Numbers
As a Performance Marketing Lead, you'll need to demonstrate your data-driven mindset. Brush up on key metrics like CPA, ROAS, and CTR. Be ready to discuss specific campaigns you've managed, including the budgets and results, to show how you turned marketing spend into measurable outcomes.
✨Showcase Your Creativity
This role requires collaboration with creative teams, so come prepared with examples of high-performing ad creatives you've developed or optimised. Discuss your approach to A/B testing and how you used insights to refine messaging and visuals. This will highlight your ability to blend data with creativity.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing tools like Google Analytics 4, Google Tag Manager, and Meta Ads Manager. If you have experience with additional platforms like LinkedIn Ads or TikTok Ads, mention that too! Being well-versed in these tools shows you're ready to hit the ground running.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific campaign challenges. Think about scenarios where you had to optimise a campaign under tight deadlines or manage a budget cut. Prepare structured responses that showcase your problem-solving skills and strategic thinking in real-world situations.
