At a Glance
- Tasks: Lead and optimise high-performing digital marketing campaigns across multiple platforms.
- Company: Fast-growing startup in the Ad-tech and Creator-tech domain with a global presence.
- Benefits: Competitive salary, growth opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities to work on innovative projects.
- Why this job: Join a team transforming marketing with cutting-edge AI technology and make a real impact.
- Qualifications: 2-4 years of experience in performance marketing and strong analytical skills.
The predicted salary is between 30000 - 40000 € per year.
Relevant Experience required: 2-4 Years
About client
Our Client is one of the fastest-growing bootstrapped startups in the Ad-tech and Creator-tech domain. Our journey is a masterclass in organic scale: we’ve grown from a 2-person founding team to a 70+ strong global workforce by building products that people actually want. To date, we’ve helped over 56,000+ global creators gain traction, powering an incredible 6.9B+ views. But we are just getting started. We are transitioning from a high-growth startup to an AI-first powerhouse. At our client, you get the best of both worlds: the financial stability of a profitable, bootstrapped business and the intellectual challenge of cutting‑edge AI lab.
About Role
We’re looking for a data‑obsessed Performance Marketing Manager who thrives on experimentation, optimization, and scaling paid campaigns. In this role, you will plan, launch, optimize, and scale high-performing digital campaigns across multiple advertising platforms, while working closely with creative, analytics, product, and CRM teams to drive customer acquisition and revenue growth. You’ll play a key role in turning marketing spend into measurable business outcomes.
Key Responsibilities
- Campaign Strategy & Execution
- Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, YouTube), and Microsoft Bing Ads
- Build high-performing campaign structures including ad sets, audiences, ad groups, creatives, and bidding strategies
- Design and run A/B tests on creatives, messaging, landing pages, and audience segments
- Manage campaign budgets and pacing to maximize ROI and scale profitable campaigns
- Performance Optimization
- Continuously optimize campaigns to improve CPA, ROAS, CTR, CPC, Conversion Rate, and LTV
- Identify high-performing audience segments and scale winning campaigns
- Conduct keyword research, audience segmentation, and competitor benchmarking
- Implement advanced targeting strategies including retargeting, lookalike audiences, and custom segments
- Analytics & Tracking
- Set up and manage tracking via Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET
- Monitor funnel performance and attribution models across channels
- Prepare weekly and monthly performance reports with actionable insights
- Identify opportunities to improve conversion funnels and campaign efficiency
- Creative & Cross-Functional Collaboration
- Collaborate with design and content teams to develop high-performing ad creatives
- Provide data-driven creative briefs based on campaign insights
- Work with product and CRO teams to optimize landing pages and improve conversion rates
Who You Are
- 2–4 Years in the Trenches: You’ve managed significant monthly spends and have the receipts to prove your success.
- B.Tech/B.E. from a Tier 1 Institute (IIT, NIT, or equivalent).
- Strong expertise in Meta Ads Manager (Facebook & Instagram)
- Proficiency in Google Ads (Search, Display, PMax, YouTube, Demand Gen)
- Experience managing campaigns on Microsoft Advertising (Bing Ads)
- Strong understanding of campaign objectives, bidding strategies, and audience targeting
- Experience with Google Analytics 4, Google Tag Manager, and tracking pixels
- Strong analytical skills with proficiency in Excel / Google Sheets
- Experience running A/B tests and interpreting campaign performance data
The Edge
- Experience with additional platforms such as LinkedIn Ads, TikTok Ads, Snapchat Ads, or programmatic DSPs
- Experience in SaaS, AdTech, D2C, Creator Economy, or Growth Marketing environments
- Familiarity with CRM tools like HubSpot, Zoho, Salesforce, or customer lifecycle platforms
- Basic knowledge of SQL or Python for marketing data analysis
Performance Marketing Lead - Mumbai in London employer: RemoteStar
Join a dynamic and innovative startup in Mumbai that is at the forefront of the Ad-tech and Creator-tech industry. As a Performance Marketing Lead, you will thrive in a culture that values experimentation and creativity, while enjoying the benefits of a profitable, bootstrapped company transitioning into an AI-first powerhouse. With ample opportunities for professional growth and collaboration across teams, this role offers a unique chance to make a significant impact in a rapidly evolving environment.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Lead - Mumbai in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This is your chance to demonstrate your data-driven approach and how you've optimised performance in past roles.
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing. Be ready to discuss your experience with Meta Ads, Google Ads, and any A/B testing you've done. Confidence is key!
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your relevant experience and how you can contribute to our growth.
We think you need these skills to ace Performance Marketing Lead - Mumbai in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Performance Marketing Lead role. Highlight your experience with Meta Ads, Google Ads, and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for performance marketing and how you’ve driven results in previous roles. Let us know why you're excited about joining our team and how you can contribute to our growth.
Showcase Your Analytical Skills:Since this role is all about data, make sure to highlight your analytical skills. Mention specific tools you've used, like Google Analytics or Excel, and any successful A/B tests you've run. We love numbers that tell a story!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on being part of our journey!
How to prepare for a job interview at RemoteStar
✨Know Your Numbers
Make sure you come prepared with specific metrics from your past campaigns. Be ready to discuss your CPA, ROAS, and any A/B test results you've achieved. This shows that you're data-driven and understand the importance of performance in marketing.
✨Familiarise Yourself with Tools
Since the role requires expertise in platforms like Meta Ads Manager and Google Ads, brush up on these tools before the interview. If you can, bring examples of successful campaigns you've run using these platforms to demonstrate your hands-on experience.
✨Showcase Your Collaboration Skills
This role involves working closely with creative and analytics teams. Prepare examples of how you've successfully collaborated with cross-functional teams in the past. Highlight any creative briefs you've developed based on campaign insights to show your ability to drive results through teamwork.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's transition to an AI-first powerhouse. This not only shows your interest in their future direction but also gives you a chance to demonstrate your knowledge of the industry and how you can contribute to their growth.
