At a Glance
- Tasks: Lead and optimise high-performing digital marketing campaigns across various platforms.
- Company: Fast-growing startup in the Ad-tech and Creator-tech space with a global team.
- Benefits: Competitive salary, growth opportunities, and a dynamic work environment.
- Other info: Collaborative culture with a focus on innovation and creativity.
- Why this job: Join a transition to an AI-first powerhouse and make a real impact.
- Qualifications: 2-4 years of experience in performance marketing and strong analytical skills.
The predicted salary is between 30000 - 40000 £ per year.
Relevant Experience required: 2-4 Years
About client
Our Client is one of the fastest-growing bootstrapped startups in the Ad-tech and Creator-tech domain. Our journey is a masterclass in organic scale: we’ve grown from a 2-person founding team to a 70+ strong global workforce by building products that people actually want. To date, we’ve helped over 56,000+ global creators gain traction, powering an incredible 6.9B+ views. But we are just getting started. We are transitioning from a high-growth startup to an AI-first powerhouse. At our client, you get the best of both worlds: the financial stability of a profitable, bootstrapped business and the intellectual challenge of cutting‑edge AI lab.
About Role
We’re looking for a data‑obsessed Performance Marketing Manager who thrives on experimentation, optimization, and scaling paid campaigns. In this role, you will plan, launch, optimize, and scale high-performing digital campaigns across multiple advertising platforms, while working closely with creative, analytics, product, and CRM teams to drive customer acquisition and revenue growth. You’ll play a key role in turning marketing spend into measurable business outcomes.
Key Responsibilities
- Campaign Strategy & Execution
- Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, YouTube), and Microsoft Bing Ads
- Build high-performing campaign structures including ad sets, audiences, ad groups, creatives, and bidding strategies
- Design and run A/B tests on creatives, messaging, landing pages, and audience segments
- Manage campaign budgets and pacing to maximize ROI and scale profitable campaigns
- Performance Optimization
- Continuously optimize campaigns to improve CPA, ROAS, CTR, CPC, Conversion Rate, and LTV
- Identify high-performing audience segments and scale winning campaigns
- Conduct keyword research, audience segmentation, and competitor benchmarking
- Implement advanced targeting strategies including retargeting, lookalike audiences, and custom segments
- Analytics & Tracking
- Set up and manage tracking via Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET
- Monitor funnel performance and attribution models across channels
- Prepare weekly and monthly performance reports with actionable insights
- Identify opportunities to improve conversion funnels and campaign efficiency
- Creative & Cross-Functional Collaboration
- Collaborate with design and content teams to develop high-performing ad creatives
- Provide data-driven creative briefs based on campaign insights
- Work with product and CRO teams to optimize landing pages and improve conversion rates
Who You Are
- 2–4 Years in the Trenches: You’ve managed significant monthly spends and have the receipts to prove your success.
- B.Tech/B.E. from a Tier 1 Institute (IIT, NIT, or equivalent).
- Strong expertise in Meta Ads Manager (Facebook & Instagram)
- Proficiency in Google Ads (Search, Display, PMax, YouTube, Demand Gen)
- Experience managing campaigns on Microsoft Advertising (Bing Ads)
- Strong understanding of campaign objectives, bidding strategies, and audience targeting
- Experience with Google Analytics 4, Google Tag Manager, and tracking pixels
- Strong analytical skills with proficiency in Excel / Google Sheets
- Experience running A/B tests and interpreting campaign performance data
The Edge
- Experience with additional platforms such as LinkedIn Ads, TikTok Ads, Snapchat Ads, or programmatic DSPs
- Experience in SaaS, AdTech, D2C, Creator Economy, or Growth Marketing environments
- Familiarity with CRM tools like HubSpot, Zoho, Salesforce, or customer lifecycle platforms
- Basic knowledge of SQL or Python for marketing data analysis
Performance Marketing Lead - Mumbai in Cardiff employer: RemoteStar
At RemoteStar, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our Houston-based client is at the forefront of digital transformation in the energy sector, providing employees with unique opportunities to work on cutting-edge AI technologies while contributing to meaningful projects that enhance operational efficiency. With a strong focus on professional growth and a supportive environment, we empower our team members to thrive and make a real impact in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Lead - Mumbai in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RemoteStar and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RemoteStar are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RemoteStar on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RemoteStar. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Lead - Mumbai in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RemoteStar. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RemoteStar:Show us that you’ve done your homework! In your application, briefly mention what you admire about RemoteStar’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RemoteStar
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RemoteStar will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RemoteStar, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
