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For Companies At a Glance
- Tasks: Craft compelling narratives and lead go-to-market strategies for innovative products.
- Company: Join RemotePass, a fast-growing platform revolutionising global hiring and team management.
- Benefits: Enjoy a competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Be the storyteller that shapes our brand and drives market impact.
- Qualifications: 3-6 years in B2B product marketing with strong communication and analytical skills.
- Other info: Dynamic role with a focus on collaboration across teams and measurable results.
The predicted salary is between 36000 - 60000 £ per year.
About RemotePass
RemotePass is transforming the way businesses hire, manage, and pay global teams. Recognised as one of G2's Top 100 Fastest Growing Software Products, we help companies break down geographical barriers, simplify compliance, and connect with top talent worldwide. Our platform enables high-performing remote teams to thrive from hiring and onboarding to payroll and compliance.
Role Overview
Our Product Marketing Manager is the talent that can bring structure, clarity, and momentum to how we tell our story, both internally and to the market. This is an opportunity to play a pivotal role in defining what makes us different and ensuring that difference is powerfully communicated.
As our Product Marketing Manager, you will be the bridge between Product, Sales, and Marketing, responsible for crafting the narrative that sets us apart in a competitive market. You will lead our go-to-market (GTM) strategies, shape our messaging framework, and build the sales enablement toolkit that gives our teams confidence and credibility in every conversation. You need to be a storyteller at heart, obsessed with seeing how other brands communicate but always coming back to data in the decisions you make.
You will tackle one of our biggest challenges: ensuring everyone across the business understands and can articulate what truly differentiates us.
Key Responsibilities
- Customer Insights & Validation: Conduct customer interviews to test messaging, validate pain points and uncover fresh insights that refine our positioning.
- Messaging & Positioning: Build and maintain the company's central messaging house and positioning documents, ensuring consistency across all channels.
- Sales Enablement: Create compelling assets such as sales decks, competitive battle cards (e.g., 'Us vs. competitors'), product one-pagers, and case studies that equip our commercial teams to win.
- Go-to-Market Leadership: Lead all GTM strategy meetings for new product launches, coordinating closely with Product, Sales, and Marketing to ensure alignment and impact.
- Competitive Analysis: Continuously monitor competitor messaging and G2 reviews to identify new differentiation opportunities and strategic insights.
- Commercial Impact: Work with the sales team to move conversations away from price by providing strong, defensible positioning and polished enablement tools that increase credibility and improve the opportunity-to-close-won ratio.
- Product Storytelling: Ensure innovative features generate the market 'buzz' they deserve by translating complex engineering work into clear customer value.
Requirements
- 3–6 years of experience in Product Marketing within a B2B (ideally SaaS)
- Proven experience building GTM frameworks, messaging hierarchies and sales enablement assets driving tangible results
- Demonstrated success in building and structuring product marketing functions that drive measurable commercial impact
- Comfortable interviewing customers and synthesizing insights into actionable messaging
- Strong commercial mindset: understanding how positioning and enablement directly influence sales outcomes
- Skilled at working cross-functionally with Product, Sales, and Marketing
- Excellent written and verbal communication skills, with storytelling at the heart of everything you do
- Analytical and structured, yet creative in how you approach storytelling
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Product Marketing Manager in London employer: RemotePass
Contact Detail:
RemotePass Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to speak with potential employers, make sure to weave your experiences into a compelling narrative that highlights your unique value.
✨Tip Number 3
Prepare for interviews by researching the company’s products and competitors. This will help you tailor your responses and demonstrate your understanding of their market position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re genuinely interested in joining our team.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Craft Your Story: As a Product Marketing Manager, storytelling is key! Make sure your application reflects your unique narrative. Share experiences that highlight your skills in crafting compelling messages and how you've driven results in previous roles.
Showcase Your Data Skills: We love data-driven decisions! In your application, include examples of how you've used customer insights and analytics to shape marketing strategies. This will show us you understand the importance of backing up your storytelling with solid evidence.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to reflect the specific requirements of the role. Highlight your experience in B2B product marketing and any successful go-to-market strategies you've led. We want to see how you fit into our story!
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at RemotePass
✨Know Your Product Inside Out
Before the interview, dive deep into RemotePass's platform and understand its features and benefits. Familiarise yourself with how it stands out in the market. This will help you articulate your insights and demonstrate your passion for the product during the conversation.
✨Craft Your Storytelling Approach
As a Product Marketing Manager, storytelling is key. Prepare examples of how you've successfully communicated product value in the past. Think about how you can weave data and customer insights into compelling narratives that resonate with different audiences.
✨Prepare for Customer Insights Discussions
Since the role involves conducting customer interviews, be ready to discuss your approach to gathering insights. Share specific methods you've used to validate messaging and uncover pain points, showcasing your analytical skills and customer-centric mindset.
✨Showcase Your Cross-Functional Collaboration Skills
Highlight your experience working with Product, Sales, and Marketing teams. Be prepared to discuss how you've led go-to-market strategies and ensured alignment across departments. This will demonstrate your ability to bridge gaps and drive impactful results.
