At a Glance
- Tasks: Lead and optimise global Paid Social campaigns to drive high-quality B2B leads.
- Company: Remote is revolutionising global employment, enabling businesses to hire and manage international teams effortlessly.
- Benefits: Enjoy flexible working hours, remote work, paid parental leave, and a learning budget.
- Why this job: Join a dynamic team that values innovation, autonomy, and making a real impact in the future of work.
- Qualifications: Experience in B2B performance marketing and running Paid Social campaigns in diverse environments.
- Other info: Work asynchronously, allowing you to balance life and work on your terms.
The predicted salary is between 28000 - 48000 £ per year.
About Remote
Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote.
We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform. If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work!
What This Job Can Offer You
We’re looking for a driven, analytical, and results-obsessed Paid Social expert to join our Global Performance Marketing team. You’ll take our existing paid social programs (Meta, LinkedIn and others), refine what’s working, overhaul what’s not, and build a channel that consistently drives high-quality B2B leads and MQLs at scale. This is a hands-on role. If you’re a go-getter who loves data, thrives in autonomy, and wants to scale meaningful campaigns at a global level leveraging automation—this one’s for you.
What You Bring
- Hands-on experience running and optimizing Paid Social campaigns in a global/multi language environment with a focus on automation
- Proven success in B2B performance marketing, especially driving MQLs and pipeline growth
- Proven use cases of leveraging AI in the context of paid marketing
- Highly analytical mindset—you thrive on improving metrics and understand both the why and the how of performance.
- Self-starter with a builder’s mentality
- Comfortable working in cross-functional, fast-moving environments and collaborating across content, design, and sales.
- Familiar with campaign tracking, attribution models, and tools like HubSpot, Salesforce, Looker, or similar.
Nice to Have:
- Experience managing feed based campaigns at scale
- Experience with native content amplification on social platforms.
- Knowledge of lead nurturing, retargeting, and working within long B2B sales cycles.
- Exposure to programmatic or display advertising
Key Responsibilities
- AI and automation first approach to scale global Paid Social campaigns across Meta, LinkedIn and other relevant platforms.
- Audit and optimize existing campaigns with a clear focus on performance, efficiency, and driving qualified Marketing Leads.
- Collaborate with content, creative, and product marketing to develop compelling ad creative and messaging tailored to each audience segment and funnel stage.
- Design and execute targeting strategies that leverage first-party data, custom audiences, and lookalikes to hit pipeline and MQL goals.
- Drive constant experimentation through A/B testing: creatives, audiences, placements, messaging, formats.
- Monitor performance daily, spot trends, identify opportunities, and deliver actionable insights to internal stakeholders.
- Set and manage budgets, pacing, and forecasts—keeping ROI and CPL targets front and center.
- Collaborate with the data and operations teams to refine attribution, conversion tracking, and lead scoring models.
- Stay current on social ad platform updates, B2B trends, and competitor activity—always seeking that edge.
Practicals
- You will report to: Manager, Paid Marketing
- Team: Performance Marketing - Paid Marketing
- Location: For this position we welcome everyone to apply.
- Start date: As soon as possible
Remote Compensation Philosophy
Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.
At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while hiring globally.
The base salary range for this full-time position is $34,300 USD to $77,150 USD. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.
At Remote, we foster internal mobility as a key element of our culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness. Therefore, all compensation changes associated with an internal move will be reviewed by the Total Rewards & People Enablement team on a case by case basis.
Application process
- Interview with recruiter
- Interview with future manager
- Interview with Senior Director, Performance Marketing
- Interview with Global Director, Field Marketing
- Interview with CFO Bar Raiser
- Prior employment verification check
Benefits
Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters:
- work from anywhere
- flexible paid time off
- flexible working hours (we are async)
- 16 weeks paid parental leave
- mental health support services
- stock options
- learning budget
- home office budget & IT equipment
- budget for local in-person social events or co-working spaces
How You’ll Plan Your Day (and Life)
We work async at Remote which means you can plan your schedule around your life (and not around meetings). You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.
If that sounds like something you want, apply now!
How To Apply
Please fill out the form below and upload your CV in PDF format. We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote. If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.
Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter.
We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to.
At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience. To learn more about Remote's AI guidelines check see here.
Please note we accept applications on an ongoing basis.
Global Performance Marketing Manager – Paid Social employer: Remote
Contact Detail:
Remote Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Performance Marketing Manager – Paid Social
✨Tip Number 1
Familiarise yourself with the latest trends in paid social marketing, especially on platforms like Meta and LinkedIn. Understanding current strategies and tools will help you speak confidently about your ideas during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimise campaigns in the past. Be ready to discuss specific metrics and outcomes that demonstrate your impact on lead generation.
✨Tip Number 3
Network with professionals in the B2B marketing space, particularly those who have experience with automation and AI in their campaigns. This can provide you with insights and potentially valuable connections that could aid your application.
✨Tip Number 4
Prepare to discuss your experience in cross-functional collaboration. Think of examples where you've worked with content, design, or sales teams to create successful campaigns, as this is crucial for the role.
We think you need these skills to ace Global Performance Marketing Manager – Paid Social
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your hands-on experience with Paid Social campaigns, especially in a global or multi-language environment. Use specific metrics to demonstrate your success in driving MQLs and pipeline growth.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your analytical mindset and experience with AI in paid marketing align with Remote's goals. Be sure to include examples of past successes that relate to the job description.
Showcase Relevant Skills: Highlight your familiarity with campaign tracking, attribution models, and tools like HubSpot or Salesforce. Mention any experience you have with A/B testing and optimising campaigns, as these are key responsibilities for the role.
Follow Application Instructions: Ensure you submit your application in English and upload your CV in PDF format as specified. If you don't have an up-to-date CV, feel free to include your LinkedIn profile instead. Double-check that all documents are complete before submitting.
How to prepare for a job interview at Remote
✨Showcase Your Analytical Skills
As a Global Performance Marketing Manager, you'll need to demonstrate your analytical mindset. Be prepared to discuss specific metrics you've improved in past campaigns and how you used data to drive decisions. Bring examples of how you've optimised paid social campaigns and the results achieved.
✨Familiarise Yourself with AI and Automation
Since the role emphasises an AI and automation-first approach, make sure to highlight any experience you have with these technologies. Discuss how you've leveraged AI in previous marketing efforts and be ready to share insights on how it can enhance campaign performance.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with content, design, and sales teams. Think of examples where you've successfully collaborated across departments to achieve marketing goals. Be ready to explain how you communicate and coordinate with different teams to create compelling ad creatives.
✨Stay Updated on Industry Trends
The interviewers will likely want to know how you keep up with the latest trends in B2B marketing and social media advertising. Prepare to discuss recent changes in social ad platforms, competitor strategies, and emerging trends that could impact your approach to paid social campaigns.