Head of Paid Media (Meta, TikTok & Google Ads)

Head of Paid Media (Meta, TikTok & Google Ads)

Job Overview

We’re hiring aHead of Paid Mediafor a leading UK-based performance marketing agency working with some of the most exciting hospitality, leisure, and experience‑led brands in the world.

This is a senior leadership role for a strategic, people‑first professional who thrives in fast‑paced agency environments. You’ll oversee all paid media activity across Meta, TikTok, and Google Ads, lead a team of eight account managers, and act as a senior partner to clients — driving performance, shaping creative strategies, and ensuring smooth day‑to‑day operations.

If you\’re experienced in multi‑platform paid media and passionate about people, performance, and high‑impact results, this is your opportunity to shape the growth of a forward‑thinking, remote‑first agency.

Key Responsibilities

• Lead strategy, performance, and communication across all active paid media accounts.
• Oversee a team of 8 account managers, ensuring clarity, accountability, and high delivery standards.
• Join all client calls (bi‑weekly) and maintain regular client check‑ins.
• Be present in all client channels and email threads to provide strategic guidance and senior support.
• Troubleshoot underperforming campaigns and create clear action plans.
• Support with ad testing, optimisation, creative direction, and reporting structure.
• Ensure all client reporting is delivered weekly, is insight‑led, and adds genuine value.
• Step into ad accounts when required (emergencies, escalations, or leave cover).
• Hold weekly 1:1 meetings with each account manager and lead a weekly performance team call.
• Collaborate closely with the Founder for leadership alignment and planning.

Qualifications & Experience

• 5+ years’ hands‑on experience managing paid media campaigns onMeta, TikTok, and Google Ads.
• Proven experience leading and developing high‑performing teams in agency environments.
• Strategic mindset with the ability to connect performance data to actionable insight.
• Excellent written and verbal communication skills with client‑facing experience.
• Ability to lead with clarity and confidence while remaining empathetic and human‑first.
• Strong problem‑solving ability with a calm, proactive approach in high‑pressure situations.
• Highly organised and structured, with strong attention to detail.
• Comfortable using paid media platforms, reporting tools, and agency workflows.
• Access to a reliable laptop and stable internet connection is essential.