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- Tasks: Lead and optimise paid marketing campaigns to drive awareness and member acquisition.
- Company: Gaia, a pioneering family-building company focused on fertility solutions.
- Benefits: Competitive salary, healthcare, fertility support, and 401k match.
- Why this job: Make a real impact in helping people achieve their dreams of parenthood.
- Qualifications: 5-7 years in paid marketing with strong analytical and project management skills.
- Other info: Join a fast-paced startup with a mission-driven culture and growth opportunities.
The predicted salary is between 96000 - 104000 £ per year.
Our Vision Gaia is the first Value‑Based family‑building company. We give people control over their fertility with clinically proven pathways to parenthood – whether they want a child now or later – and take on the financial risk so that if we don’t deliver successful outcomes, they don’t pay. Gaia was born from our founder’s own harrowing journey through assisted fertility, and his resolve to build the experience he wished he had. Our mission is to give the best shot at parenthood to anyone who wants a family, with access to a network of clinics selected for their results, flexible payment options, and 90+ NPS wraparound care and support.
The Role As a Growth Marketing Manager at Gaia, you will own and scale work streams across all things related to our paid marketing ecosystem across both D2C and B2B audiences. You will lead strategy, execution, and optimization across all paid channels and emerging platforms to drive awareness, and member acquisition. Collaborating extensively across the organization.
Your responsibilities will include:
- Ownership of omni‑channel paid marketing planning, media, communication
- Leading the development and execution of targeted outreach campaigns to drive Member acquisition
- Design and execute testing roadmaps including ad creative, audience segmentation, landing page variations, and bidding strategies
- Monitor and analyze campaign performance across platforms, maintaining dashboards and producing actionable insights that inform ongoing optimization and broader growth strategy
- Identify opportunities for partnerships across all channels
- Giving company wide visibility on attribution and unit economics, managing budgets and targets
- Supporting on content and referral tactics, actively nurturing a growth mindset across product and operations with any Partnership Marketing campaigns
What We’re Looking For:
- Bachelor’s degree in Marketing, Business, or a related quantitative field
- 5‑7 years of hands‑on experience managing paid search and paid social campaigns at scale (agency or in‑house)
- Proven track record of optimizing campaigns for performance (CPA, CPL, ROI) across multiple platforms including Google Ads and Meta Ads Manager
- Strong analytical skills; proficiency in Excel/Sheets, Tableau/Lookr, GSuite and other reporting tools or data visualization platforms
- Experience managing budgets, pacing, and performance reporting across large and complex campaigns
- Comfort working across D2C and B2B funnels, with familiarity in lead generation is a plus
- Excellent project management, communication, and cross‑functional collaboration skills
- Ability to thrive in a fast‑paced, high‑growth startup environment and manage multiple priorities simultaneously
Salary & Benefits Here at Gaia, our employees are the foundation of our success. We believe it’s important that you are happy, healthy, and motivated. As such, on top of a competitive market benchmarked salary, we offer benefits including healthcare, fertility support, 401k match, and other benefits.
Salary and Compensation $120,000 - $130,000 per year
Benefits 401(k)
Growth Marketing Lead employer: Remote Jobs
Contact Detail:
Remote Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its mission. Be ready to discuss how your experience aligns with their goals, especially in areas like member acquisition and campaign optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our mission at Gaia.
We think you need these skills to ace Growth Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Growth Marketing Lead role. Highlight your experience with paid marketing campaigns and any relevant metrics that showcase your success. We want to see how you’ve driven results in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're passionate about our mission at Gaia. Share your personal connection to fertility or family-building, and explain how your skills align with our goals. Let your personality shine through!
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, make sure to highlight your analytical prowess. Mention specific tools you've used, like Google Ads or Tableau, and provide examples of how you've optimised campaigns based on data insights.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Don’t miss out!
How to prepare for a job interview at Remote Jobs
✨Know Your Stuff
Before the interview, dive deep into Gaia's mission and values. Understand their approach to fertility and how they differentiate themselves in the market. This will not only show your genuine interest but also help you align your marketing strategies with their vision.
✨Showcase Your Experience
Prepare specific examples from your past roles where you've successfully managed paid marketing campaigns. Highlight your achievements in optimising campaigns for performance and how you’ve used data to drive decisions. Be ready to discuss tools like Google Ads and Meta Ads Manager.
✨Be Data-Driven
Since the role requires strong analytical skills, come prepared to discuss how you've monitored and analysed campaign performance in the past. Bring insights or case studies that demonstrate your ability to use data visualisation tools like Tableau or Excel to inform marketing strategies.
✨Collaboration is Key
Gaia values cross-functional collaboration, so be ready to talk about how you've worked with different teams in previous roles. Share examples of how you’ve led projects that required input from various stakeholders, showcasing your project management and communication skills.
