At a Glance
- Tasks: Lead exciting marketing initiatives and coordinate impactful events in the UKI region.
- Company: Join Silverfin, a cutting-edge cloud software company transforming the accountancy profession.
- Benefits: Enjoy competitive salary, wellbeing days, hybrid work, and career development opportunities.
- Other info: Collaborate with a diverse international team and grow your career in a supportive environment.
- Why this job: Be part of a dynamic team driving innovation in accounting with real-world impact.
- Qualifications: 5+ years in B2B SaaS marketing and a proactive, results-driven attitude.
The predicted salary is between 63750 - 86250 £ per year.
Silverfin is a cutting-edge cloud software solution built by accountants, for accountants. Founded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. Our mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance. In 2023, Silverfin became part of the Visma Group, joining one of Europe’s leading providers of cloud software. Today, Silverfin is trusted by over +1000 firms across 19 countries.
Your role
We are on the lookout for a Senior Field Marketing Executive to join our team in the UKI. Your focus area will include a mix of marketing and event activities. You will be supporting events, digital, customer and partner marketing, and other field marketing activities in UKI, from our office in London. The position also includes occasional off-site event coordination mostly during office hours.
Your responsibilities
- Collaborate with your BU stakeholders to define and refine the marketing plan for the UKI.
- Work closely with the global marketing demand generation team based in Ghent.
- Work closely with the UKI sales team to ensure they have the marketing materials including assisting in the creation of sales enablement tools such as presentations, brochures, and case studies.
- Plan, organise, and execute both hosted and 3rd party events from concept to completion.
- Measure and report on the effectiveness of marketing campaigns and events.
- Liaise with product, sales, customer success and marketing teams to ensure cohesive brand messaging.
- Manage internal and external creative agencies to produce content.
- Manage the marketing budget for the UKI.
- Focus on ABM methodology using our existing framework and infrastructure.
- Report on ABM KPIs.
- Testing, learning and improving programmes based on results.
What will support your success?
Experience and Qualifications
- Bachelor/Master in Marketing.
- Proven marketing experience in B2B SaaS (5+ years).
Attitude and personality-related traits
- Ability to work autonomously, with a pragmatic approach.
- Eager to deliver results.
- Willingness to travel occasionally to our head office in Ghent.
Skills and knowledge
- Excellent written and spoken English.
- Strong planning & prioritising skills.
- Experience with Salesforce and Hubspot.
- Familiarity with tools like Monday, Slack, Google Drive/Docs/Sheets, Canva, Eventbrite, Wordpress.
- Event management of in-person events.
Big Plus:
- Comfortable running webinars/podcasts.
- Experience in devising & executing a marketing plan + budget.
- Experience with ABM programmatic and 1 to few.
We care for you
Join a growing SaaS company that’s now proudly part of Visma. Take part in regular team activities, retreats, and offsites to keep our culture thriving. Enjoy our company-wide Wellbeing Days off each month. We have a hybrid setup, with a minimum of two days a week in the office. Receive a competitive rewards package with benefits tailored to your role.
How we work
At Silverfin, we’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, ethnicity, national origin, gender, sexual orientation, age, marital status, or disability status. Continuous learning and development is encouraged to support your personal and professional growth.
Senior Field Marketing Executive - UKI in London employer: Remote Genie
mySociety is an exceptional employer that values its employees by offering a fully remote work environment, allowing for flexibility and work-life balance. With a strong commitment to civic engagement and community support, employees benefit from a collaborative culture that encourages professional growth through quarterly meetups and opportunities to contribute to meaningful projects that make a difference in society.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Field Marketing Executive - UKI in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Remote Genie and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Remote Genie are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Remote Genie on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Remote Genie. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Field Marketing Executive - UKI in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Remote Genie. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Remote Genie:Show us that you’ve done your homework! In your application, briefly mention what you admire about Remote Genie’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Remote Genie
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Remote Genie will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Remote Genie, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
