At a Glance
- Tasks: Lead the growth of Remitly's Ambassador Programme across Europe and recruit passionate brand ambassadors.
- Company: Join a global fintech leader dedicated to transforming lives through trusted financial services.
- Benefits: Enjoy a collaborative work culture, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with hands-on involvement in events and local market strategies.
- Why this job: Make a real impact by connecting communities and driving customer engagement in diverse markets.
- Qualifications: 5+ years in community or affiliate marketing with strong problem-solving and analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we’ve tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it’s supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we’re not just here to move money— we’re here to move our global customers forward.
We’re looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that’s you and you’re ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.
Remitly’s Ambassador Programme is one of the most exciting growth initiatives underway in our global business, with an ambitious target to reach 100,000 members by 2028. As the breadth of execution ramps up, spanning platform procurement, cross-functional integration, and parallel testing across global markets, we need dedicated regional leads to drive the programme's growth within local and nuanced markets, without diluting programme quality.
Purpose
Own the growth, health, and commercial performance of the ambassador community across Europe. You are the operational owner of the ambassador programme in-market — responsible for recruiting and retaining a high-quality ambassador base, driving new customer acquisition through them, and ensuring those customers convert into active, long-term Remitly senders.
Key Responsibilities
- Recruit, onboard & train ambassadors: Recruit, onboard, and train new brand ambassadors, ensuring they understand brand messaging, product knowledge, and communication guidelines.
- Manage & grow the community: Manage ongoing relationships with ambassadors; support them with training, tools, and local market knowledge to optimize performance and drive high-quality NCAs. Keep ambassadors active and motivated through relationship-building, retention content, and removing operational blockers.
- Launch, recruit & expand the programme: Identify new ways of growing ambassador networks; develop and execute expansion strategy with an entrepreneurial mindset. Recruit ambassadors directly, while also partnering with marketing on recruitment strategies to drive candidates to the platform to onboard and join the programme. Launch the programme in new markets, taking a hands-on, entrepreneurial approach where needed. Manage in-country logistics (swag fulfilment, event support, local vendor relationships).
- Voice of the region: Act as the local voice of the programme, providing feedback to improve strategy and execution. Partner closely with the global programme leads to report and tell the overall story on programme performance.
- Partner across the business: Partner with Legal/Compliance on contracts and payment requirements as the programme scales into new markets. Align with in-market Business/Country Managers so the programme supports local growth priorities and stays within budget/CAC guardrails. Coordinate with the regional Marketing team (brand, performance, community, agencies) to plug the ambassador programme into the broader local marketing plan. Partner with the global Programme Manager to adapt the global playbook to local needs, and flag market-specific risks or opportunities back into the global strategy.
Success Metrics
- Number of onboarded ambassadors
- Ambassador active rate
- NCAs generated
- Customer active rate
- Successful launches in new markets
What You'll Need
- 5+ years of experience running community, affiliate, referral, or field marketing programmes with performance/commission-based objectives.
- Proven experience building and scaling new programmes from the ground up — comfortable operating with ambiguity and a limited playbook, since this is a net-new capability for the business rather than an established channel.
- Strong problem-solving skills — important for navigating the operational challenges that come with scaling an ambassador programme.
- Analytical fluency — comfortable owning NCA, active rate, and CAC metrics and explaining performance drivers.
Our Connected Work Culture: Driving Innovation, Together
At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.
Remitly is an E-Verify Employer. At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations. Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Ambassador Programme, EU Lead in London employer: Remitly
Remitly is an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. With a strong focus on employee growth, we offer comprehensive benefits including health insurance, generous paid vacation days, and an Employee Stock Purchase Plan (ESPP), ensuring our team members feel valued and supported in their professional journey. Join us to be part of a forward-thinking company that prioritises innovation and customer experience in the global payments landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Ambassador Programme, EU Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Remitly and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Remitly are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Remitly on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Remitly. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Ambassador Programme, EU Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Remitly. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Remitly:Show us that you’ve done your homework! In your application, briefly mention what you admire about Remitly’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Remitly
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Remitly will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Remitly, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
