At a Glance
- Tasks: Lead the growth of our Ambassador Programme across Europe and recruit passionate brand ambassadors.
- Company: Join Remitly, a leading digital financial services provider transforming lives globally.
- Benefits: Enjoy a dynamic work culture, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and inclusivity.
- Why this job: Make a real impact by connecting communities and driving financial empowerment.
- Qualifications: 5+ years in community or marketing programmes with strong problem-solving skills.
The predicted salary is between 70000 - 90000 £ per year.
At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we’ve tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it’s supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we’re not just here to move money— we’re here to move our global customers forward.
We’re looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that’s you and you’re ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.
About the Role
Remitly’s Ambassador Programme is one of the most exciting growth initiatives underway in our global business, with an ambitious target to reach 100,000 members by 2028. As the breadth of execution ramps up, spanning platform procurement, cross-functional integration, and parallel testing across global markets, we need dedicated regional leads to drive the programme's growth within local and nuanced markets, without diluting programme quality.
Purpose
Own the growth, health, and commercial performance of the ambassador community across Europe. You are the operational owner of the ambassador programme in-market — responsible for recruiting and retaining a high-quality ambassador base, driving new customer acquisition through them, and ensuring those customers convert into active, long-term Remitly senders.
Key Responsibilities
- Recruit, onboard & train ambassadors: Recruit, onboard, and train new brand ambassadors, ensuring they understand brand messaging, product knowledge, and communication guidelines.
- Manage & grow the community: Manage ongoing relationships with ambassadors; support them with training, tools, and local market knowledge to optimize performance and drive high-quality NCAs. Keep ambassadors active and motivated through relationship-building, retention content, and removing operational blockers.
- Launch, recruit & expand the programme: Identify new ways of growing ambassador networks; develop and execute expansion strategy with an entrepreneurial mindset. Recruit ambassadors directly, while also partnering with marketing on recruitment strategies to drive candidates to the platform to onboard and join the programme. Launch the programme in new markets, taking a hands-on, entrepreneurial approach where needed. Manage in-country logistics (swag fulfilment, event support, local vendor relationships).
- Voice of the region: Act as the local voice of the programme, providing feedback to improve strategy and execution. Partner closely with the global programme leads to report and tell the overall story on programme performance.
- Partner across the business: Partner with Legal/Compliance on contracts and payment requirements as the programme scales into new markets. Align with in-market Business/Country Managers so the programme supports local growth priorities and stays within budget/CAC guardrails. Coordinate with the regional Marketing team (brand, performance, community, agencies) to plug the ambassador programme into the broader local marketing plan. Partner with the global Programme Manager to adapt the global playbook to local needs, and flag market-specific risks or opportunities back into the global strategy.
Success Metrics
- Number of onboarded ambassadors
- Ambassador active rate
- NCAs generated
- Customer active rate
- Successful launches in new markets
What You'll Need
- 5+ years of experience running community, affiliate, referral, or field marketing programmes with performance/commission-based objectives.
- Proven experience building and scaling new programmes from the ground up — comfortable operating with ambiguity and a limited playbook, since this is a net-new capability for the business rather than an established channel.
- Strong problem-solving skills — important for navigating the operational challenges that come with scaling an ambassador programme.
- Analytical fluency — comfortable owning NCA, active rate, and CAC metrics and explaining performance drivers.
At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.
Remitly is dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations. Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Remitly is a leading digital financial services provider for immigrants and their families in over 170 countries around the world. Remitly helps immigrants send money home in a safe, reliable and transparent manner. Its digitally-native, cross-border remittance app eliminates the long wait times, complexities and fees typical of traditional remittance processes. Building on its strong foundation, Remitly is expanding its suite of products to further its mission and transform financial services for immigrants all around the world.
Ambassador Programme, EU Lead employer: Remitly
At Remitly, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. Our London office provides unique opportunities for professional growth, with access to global teams and cutting-edge tools, ensuring that you can thrive in your role as a Global Marketing Campaign Delivery Lead. We value our employees' contributions and support their development through continuous learning and innovative projects, making it a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Ambassador Programme, EU Lead
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at Remitly. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like Remitly before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace Ambassador Programme, EU Lead
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to Remitly:Your cover letter is your chance to shine! Tell us why you want to work at Remitly specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at Remitly!
How to prepare for a job interview at Remitly
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
