Overview
At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. We are a global fintech that enables secure, simple, and reliable cross-border money movement for individuals and businesses. We are looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. This role supports Remitly Business and the marketing team as we scale to help small and medium-sized businesses send and receive payments internationally — faster, cheaper, and more reliably than incumbents.
The Growth Marketing Lead for Remitly Business owns the go-to-market and product-led growth strategy end to end for UK and Europe, covering awareness, acquisition, and early retention for SMBs in over 25+ countries where we operate. This is a senior operator role that sets the strategy, runs the execution, and makes reallocation decisions. You will report to the Head of Marketing and have a seat at the product table. This is a hybrid role, with 2-3+ days expected in our London office near Warren Street.
Responsibilities
- Own the UK and EU customer acquisition number across all marketing channels, with CAC, LTV, payback period, and funnel conversion as core metrics.
- Design and scale growth loops across the marketing funnel including paid channels, referrals, community and events with a clear view of what compounds and scales.
- Translate product capabilities and pricing advantage into a narrative that positions Remitly Business as a challenger to incumbents.
- Lead go-to-market for product launches with a focus on adoption and revenue impact, not just awareness.
- Drive shared outcomes with Product — collaborate on what is built and what gets prioritized.
- Build and develop ICP profiles for UK and EU, leveraging understanding of customer expectations, culture, needs to tailor and localize offers, value proposition, and reasons-to-believe.
- Build and deploy AI agent workflows across channels (research, content production, performance reporting, competitive monitoring) and manage those agents like a team.
Qualifications
- 10+ years in growth, performance marketing, and/or product marketing in fintech, e-commerce, or payments with demonstrated SMB acquisition at scale.
- A UK & EU growth number you directly own, with CAC efficiency, retention curves, and payback period data you can discuss.
- At least one 0→1 acquisition engine built from scratch, with a clear story of what compounded, what was killed, and what you would do differently.
- 3+ durable acquisition channels scaled across paid, SEO, partnerships, community-led, or PLG.
- Cross-functional experience to drive shared outcomes with Product and accountability for adoption and revenue impact, not just marketing strategy and execution.
- Fluent with AI as a productivity layer and a perspective on how agent workflows change growth operations.
Benefits
- Paid Vacation Days
- Health insurance
- Commuter benefit
- Employee Stock Purchase Plan (ESPP)
- Mental Health & Family Forming Benefits
- Continuing education
Our Connected Work Culture
Driving Innovation, Together. We foster dynamic in-person collaboration where ideas ignite and challenging problems are solved faster. For corporate team members, there is an in-office expectation of at least 50% of the time monthly, typically three days a week. Managers may set higher expectations based on team needs. In-office moments are intended to deepen relationships, fuel creativity, and ensure impact where it matters most.
Equal Opportunity
Remitly is an E-Verify Employer. We are committed to equal employment opportunities and comply with applicable laws and regulations. Remitly is an equal opportunity employer and celebrates diversity, striving to create an inclusive environment for all employees.
Remitly is a leading digital financial services provider for immigrants and their families in over 170 countries. We help immigrants send money home safely, reliably, and transparently. Our app minimizes wait times, complexities, and fees associated with traditional remittance. We continue to expand our product suite to transform financial services for immigrants worldwide.
Growth Marketing Lead, Remitly Business employer: Remitly U.K., Ltd.
Remitly U.K., Ltd. is an exceptional employer that fosters a dynamic and inclusive work culture, particularly in the vibrant city of London. Employees benefit from comprehensive health insurance, generous paid vacation days, and a stock purchase plan, all while having the opportunity to contribute to innovative payment solutions that enhance customer experiences globally. With a strong focus on professional development, team members are encouraged to grow their skills and advance their careers within a supportive environment.
