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- Tasks: Lead brand strategy and drive growth in the travel sector across global markets.
- Company: Dynamic travel brand with a challenger spirit and innovative culture.
- Benefits: Competitive salary, creative freedom, and opportunities for international impact.
- Why this job: Shape the future of a leading brand and inspire a high-performing team.
- Qualifications: Proven experience in brand strategy and a strong understanding of cultural trends.
- Other info: Join a vibrant team that values creativity and data-driven decision-making.
The predicted salary is between 80000 - 100000 £ per year.
Covering Manchester and Northampton, reporting to the Chief Marketing Officer. The Brand Director is a visionary leader responsible for the global health, perception, and emotional resonance of the brand, where you will move beyond execution to architect the long-term brand roadmap, ensuring our "challenger" spirit is felt at every touchpoint of the customer journey.
- Global Brand Vision: Define and implement the multi-year brand strategy, as the leading challenger brand in the travel sector across all current and future markets.
- Strategic Leadership: Oversee the integration of brand narrative across Social, PR, and Influencer channels, ensuring these functions serve the broader brand goal of building trust and cultural fame.
- Commercial Synergy: Partner closely with Performance Marketing, Product, and Commercial leads to ensure brand investments drive long-term consideration and lower customer acquisition costs.
- International Scaling: Develop the "playbook" for brand entry and growth in new markets, balancing global consistency with the local nuance required to win in diverse cultural landscapes.
- Creative Excellence: Act as the ultimate bar-setter for creative output, pushing the internal team and agency partners to deliver work that is "playful, devoted, and joyful."
- Reputation & Trust: Lead the strategy for brand reputation and high-level PR, ensuring the brand maintains a position of authority and trust in an evolving AI-driven travel landscape.
- Budget & ROI Ownership: Manage the total brand budget, establishing sophisticated measurement frameworks that prove the impact of brand equity on the bottom line.
- Mentorship & Culture: Lead and inspire a high-performing team, fostering a culture of "creative confidence" where big ideas are encouraged and data-informed decision-making is the norm.
- Seasoned Brand Architect: You have a proven track record of leading brand strategy at a senior level for high-growth, consumer-facing brands.
- Challenger Mindset: You know how to make a brand have impact, through creativity and cultural agility rather than just outspending the competition.
- Strategic Clarity: You excel at translating complex business goals into simple, inspiring brand directions that align the entire organization.
- Cultural Fluency: You have an innate "pulse" on culture; you understand how brands stay relevant in a fast-moving social and digital world without losing their core identity.
- Analytical Rigour: You are comfortable with data and can navigate the tension between "gut-feel" creativity and performance metrics.
- Exceptional Influencer: You are a master at stakeholder management, capable of advocating for brand investment at the Board/Executive level and building cross-functional alliances.
- Background: A background in "disruptor" brands that have successfully challenged legacy incumbents.
- Experience: Experience overseeing high-budget integrated campaigns (TV, OOH, Digital) alongside organic community-led growth.
- Global Perspective: Experience managing brands across multiple international markets, with a deep understanding of localizing brand sentiment.
Brand Growth Director in Northampton employer: REM Associates Ltd
Contact Detail:
REM Associates Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Growth Director in Northampton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your personality! When you get that interview, let your passion for brand growth shine through. Share your ideas and how you can bring that 'challenger spirit' to life. Remember, they want to see the real you!
✨Tip Number 3
Do your homework! Research the company’s brand strategy and come prepared with insights on how you can contribute. This shows you’re not just another candidate; you’re someone who’s genuinely interested in their mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and ready to take on the challenge of leading brand growth.
We think you need these skills to ace Brand Growth Director in Northampton
Some tips for your application 🫡
Show Your Vision: When you're crafting your application, make sure to highlight your visionary approach to brand strategy. We want to see how you can define and implement a multi-year brand strategy that resonates with our challenger spirit.
Be Strategic: Don’t just list your experiences; connect the dots! Show us how your past roles have prepared you to oversee brand narratives across various channels. We’re looking for someone who can integrate these functions to build trust and cultural fame.
Demonstrate Creative Excellence: We love creativity! In your application, share examples of how you've pushed teams to deliver playful and joyful work. Show us your bar-setting capabilities and how you inspire others to think outside the box.
Keep It Relevant: Make sure your application reflects an understanding of the fast-moving social and digital world. We want to see how you keep brands relevant while maintaining their core identity. Apply through our website and let’s see what you’ve got!
How to prepare for a job interview at REM Associates Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand values, mission, and recent campaigns. Understand how they position themselves as a challenger in the travel sector. This knowledge will help you articulate how your vision aligns with theirs.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed and implemented brand strategies in previous roles. Highlight your experience in balancing global consistency with local nuances, especially in diverse markets. Be ready to share metrics that demonstrate your impact.
✨Demonstrate Cultural Fluency
Be prepared to talk about current trends in the travel industry and how brands can stay relevant. Show that you have your finger on the pulse of culture and can navigate the fast-paced digital landscape while maintaining brand integrity.
✨Engage with Creative Excellence
Bring examples of creative work that you've led or inspired. Discuss how you set the bar for creative output and foster a culture of 'creative confidence' within your teams. This will illustrate your ability to push boundaries and drive innovative ideas.