Freelance UGC Specialist / Content Creator Scotland

Our client is a creative and technology company innovating at the forefront of marketing for over 30 years. In a world moving faster than ever, we’re pioneering new technologies to future-proof brands and accelerate their growth. We believe in people before technology and are a certified B Corp, putting equal emphasis on people, planet, and profit. Our team environment is highly collaborative, interdisciplinary, and driven by great ideas from everyone involved.

We’re looking for a highly creative and performance-driven self-employed freelance Content Creator, ideally a specialist in UGC and Paid Social, to develop and produce compelling content across the core ABG social channels, on a contract basis. The freelancer will sit at the intersection of storytelling, luxury branding, and paid media performance.

You will be engaged to deliver high-quality assets that resonate with premium audiences, particularly in the luxury car hire and travel space. You understand how to blend aspirational visuals with conversion-focused messaging.

What we’re looking for (in a nutshell):

• A strategic thinker – at ease with setting overall direction, able to brainstorm and ideate across content themes, concepts and executions, and communicate this with confidence to the client.
• Demonstrable experience of capturing UGC content first-hand, comfortable in a production environment, working collaboratively on the ground.
• An individual familiar with editing tools and design software, i.e. Adobe Premiere Pro, After Effects, Final Cut Pro, Figma, CapCut, Canva or similar.
• Experience working in collaboration with performance marketers to generate best-in-class paid social outputs, or at least familiar with best practice across key social channels – Meta, TikTok, LinkedIn, Reddit, YouTube in particular.
• A strong awareness of social media trends and the ability to translate them into relevant and reactive content opportunities.
• A freelancer with the availability to travel (typically Europe and twice a year) if required for project delivery.
• Proficient in the use of AI tools to accelerate ideation, scripting, editing and creative iteration (e.g. generative video, automated captions, concept generation).

Scope of services:

• Overall strategic direction and approach to UGC/Paid social and organic social media content, to maintain a consistent luxury aesthetic and brand identity across all content.
• Production of high-performing paid social content tailored for channels, formats and campaign objectives.
• Writing and refining ad copy, hooks, and key messaging to maximise engagement and conversion, in line with brand tone of voice.
• Collaborate with the performance marketing team as required to align deliverables with campaign objectives.

Specific Requirements:

• Proven experience creating organic and paid social content across Meta, TikTok, LinkedIn, YouTube and Reddit.
• Strong portfolio showcasing video-first content.
• Experience scripting, directing and producing UGC-style content (e.g. creator-led ads, testimonials, TikTok-native storytelling formats).
• Proficiency with tools such as Adobe Premiere Pro, After Effects, Final Cut Pro, Figma, CapCut, Canva or similar.
• Strong understanding of performance marketing and direct-response creative and ability to iterate content based on insights.
• Familiarity with social media management tools (e.g. Sprout or similar).
• Ability to monitor, interpret and report on performance, with an understanding of key social metrics.
• Comfortable working independently and managing multiple projects simultaneously.

Nice to haves:

• Proven experience in managing a content calendar geared towards organic follower growth.
• Deep understanding of platform-native creative (e.g. TikTok-first storytelling, Meta hook-based ads, Reddit community tone).
• Experience working first-hand in the car hire, automotive or travel sectors.
• Exposure to luxury brands or high-end audiences is highly desirable.
• Experience collaborating with or briefing external content creators.

This specification outlines the scope of work for a self-employed freelance Content Creator. The individual engaged will operate as an independent contractor responsible for their own taxes, pension, insurance and equipment.

Duration: May start, for 8 months (to end of 2026), with a potential view to extending.

Fee: A fixed monthly retainer of £3,700 will be paid for the duration of the contract.

Payment: monthly in arrears upon invoice. All associated costs would be agreed separately.