At a Glance
- Tasks: Lead brand strategy and ensure our challenger spirit resonates across all customer touchpoints.
- Company: Dynamic travel brand focused on innovation and cultural relevance.
- Benefits: Competitive salary, creative freedom, and opportunities for global impact.
- Other info: Join a vibrant team that values big ideas and data-informed decision-making.
- Why this job: Shape the future of a leading brand in the travel sector and inspire a high-performing team.
- Qualifications: Proven experience in brand strategy and a passion for creativity and cultural agility.
The predicted salary is between 80000 - 100000 £ per year.
Covering Manchester and Northampton
Responsibilities
Reporting to the Chief Marketing Officer. The Brand Director is a visionary leader responsible for the global health, perception, and emotional resonance of the brand, where you will move beyond execution to architect the long-term brand roadmap, ensuring our "challenger" spirit is felt at every touchpoint of the customer journey.
- Global Brand Vision: Define and implement the multi-year brand strategy, as the leading challenger brand in the travel sector across all current and future markets.
- Strategic Leadership: Oversee the integration of brand narrative across Social, PR, and Influencer channels, ensuring these functions serve the broader brand goal of building trust and cultural fame.
- Commercial Synergy: Partner closely with Performance Marketing, Product, and Commercial leads to ensure brand investments drive long-term consideration and lower customer acquisition costs.
- International Scaling: Develop the "playbook" for brand entry and growth in new markets, balancing global consistency with the local nuance required to win in diverse cultural landscapes.
- Creative Excellence: Act as the ultimate bar-setter for creative output, pushing the internal team and agency partners to deliver work that is "playful, devoted, and joyful."
- Reputation & Trust: Lead the strategy for brand reputation and high-level PR, ensuring maintains a position of authority and trust in an evolving AI-driven travel landscape.
- Budget & ROI Ownership: Manage the total brand budget, establishing sophisticated measurement frameworks that prove the impact of brand equity on the bottom line.
- Mentorship & Culture: Lead and inspire a high-performing team, fostering a culture of "creative confidence" where big ideas are encouraged and data-informed decision-making is the norm.
Qualifications
- Must be a graduate calibre candidate.
- Seasoned Brand Architect: You have a proven track record of leading brand strategy at a senior level for high-growth, consumer-facing brands.
- Challenger Mindset: You know how to make a brand have impact, through creativity and cultural agility rather than just outspending the competition.
- Strategic Clarity: You excel at translating complex business goals into simple, inspiring brand directions that align the entire organization.
- Cultural Fluency: You have an innate "pulse" on culture; you understand how brands stay relevant in a fast-moving social and digital world without losing their core identity.
- Analytical Rigour: You are comfortable with data and can navigate the tension between "gut-feel" creativity and performance metrics.
- Exceptional Influencer: You are a master at stakeholder management, capable of advocating for brand investment at the Board/Executive level and building cross-functional alliances.
- A background in "disruptor" brands that have successfully challenged legacy incumbents.
- Experience overseeing high-budget integrated campaigns (TV, OOH, Digital) alongside organic community-led growth.
- Global Perspective: Experience managing brands across multiple international markets, with a deep understanding of localizing brand sentiment.
Brand Growth Director employer: REM Associates Ltd
As a Brand Growth Director at our company, you will thrive in a dynamic and innovative environment that champions creativity and strategic thinking. Our culture fosters collaboration and empowers employees to take bold risks, ensuring that your contributions directly impact our position as a leading challenger brand in the travel sector. With a commitment to professional development and a focus on nurturing talent, we offer unparalleled growth opportunities in the vibrant cities of Manchester and Northampton, making us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Growth Director
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your personality! When you get the chance to chat with potential employers, let your passion for brand growth shine through. We want to see how your unique perspective can add to our challenger spirit.
✨Tip Number 3
Prepare for interviews by researching the company’s brand strategy and recent campaigns. We love candidates who come in with ideas on how to elevate our brand narrative and resonate with customers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for those who are ready to make an impact in the travel sector.
We think you need these skills to ace Brand Growth Director
Some tips for your application 🫡
Show Your Challenger Spirit:When crafting your application, let your unique perspective shine through. We want to see how you embody that 'challenger' mindset in your previous roles and how you can bring that energy to our brand.
Be Clear and Concise:We appreciate clarity! Make sure your application is straightforward and easy to read. Highlight your key achievements and how they align with our vision for the brand without getting lost in jargon.
Tailor Your Application:Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the specific responsibilities and qualifications mentioned in the job description. Show us why you're the perfect fit for this role!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at REM Associates Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand values, mission, and recent campaigns. Understand how they position themselves as a challenger in the travel sector. This knowledge will help you articulate how your vision aligns with theirs.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed and implemented brand strategies in previous roles. Highlight your ability to translate complex business goals into clear, actionable brand directions that resonate across teams.
✨Demonstrate Cultural Fluency
Be ready to talk about current trends in the travel industry and how brands can stay relevant. Share insights on how cultural nuances impact brand perception and how you've successfully navigated these in past experiences.
✨Prepare for Data-Driven Discussions
Since analytical rigour is key for this role, come equipped with examples of how you've used data to inform brand decisions. Discuss how you've balanced creativity with performance metrics to drive brand growth and ROI.
