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For Companies At a Glance
- Tasks: Create engaging content for events and manage social media during live experiences.
- Company: Join RX, a global leader in events and exhibitions across 25 countries.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and inclusivity.
- Why this job: Be part of exciting events that drive brand visibility and audience engagement.
- Qualifications: Fluent in English and German, with strong writing skills and a knack for collaboration.
- Other info: Experience in marketing and a passion for technology is a plus!
The predicted salary is between 30000 - 42000 £ per year.
Talent Acquisition Specialist | Med-Tech Talent | Legal Tech Talent | Global RPO
About the Role
The Content & Engagement Specialist is assigned to a portfolio of brands and is responsible for all events within that portfolio. This role translates strategic event marketing plans into comprehensive content programmes that drive audience engagement and brand visibility. It involves developing new programme and campaign content, including core content creation, atomisation, and persona-specific messaging. The Lead ensures website content is optimised for user experience and search engine performance. They also consult on and manage the event photography strategy, including on-site execution, and create and implement community engagement and influencer activation plans. Additionally, the role supports real-time social media activity during events to enhance audience interaction and reach.
Responsibilities
- Develop and deliver multi-channel marketing campaigns (website, email, PPC, social media, blog).
- Collaborate with internal teams and external partners to ensure timely project delivery.
- Lead visitor and exhibitor lead generation campaign planning and execution.
- Create and manage event and onsite social media plans, including coordination with photographers and videographers.
- Optimise website content for user experience and SEO.
- Monitor and test campaign performance to refine future content strategies.
- Translate brand identity into live event experiences in collaboration with event teams.
- Ensure content aligns with accessibility standards and diverse audience needs.
Requirements
- Fluency in both English and German is mandatory
- Strong writing and editing skills; able to adapt tone and style to brand guidelines.
- Proven ability to build effective relationships across teams in a matrix structure.
- Experience using data and analytics to improve content performance.
- Skilled in cross-functional collaboration to achieve shared goals.
- Ability to manage multiple projects and prioritise in a dynamic environment.
- Awareness of industry trends and ability to integrate them into content strategy.
- Experience creating content for social media platforms.
- Commitment to inclusive communication and accessible content design.
About the Business
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
Seniority level
- Associate
Employment type
- Full-time
Job function
- Marketing
Industries
- Technology, Information and Media
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Content Specialist employer: RELX
Contact Detail:
RELX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in content marketing and event management. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our brand's visibility and audience engagement.
✨Tip Number 2
Showcase your fluency in both English and German by preparing examples of past work where you've created content in both languages. This will demonstrate your ability to adapt messaging for diverse audiences, which is crucial for this role.
✨Tip Number 3
Network with professionals in the events and marketing sectors. Attend relevant industry events or webinars to connect with potential colleagues and learn more about the challenges and opportunities in the field.
✨Tip Number 4
Prepare to discuss your experience with data analytics and how it has influenced your content strategies in the past. Being able to articulate how you've used data to improve performance will set you apart from other candidates.
We think you need these skills to ace Content Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content creation, event marketing, and social media management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your writing skills and explains why you are passionate about the Content Specialist role. Mention specific experiences that align with the responsibilities outlined in the job description.
Showcase Your Language Skills: Since fluency in both English and German is mandatory, ensure you mention your language proficiency clearly in your application. If possible, provide examples of how you've used these languages in a professional context.
Highlight Collaboration Experience: Emphasise your ability to work across teams and manage multiple projects. Provide examples of past collaborations that led to successful outcomes, as this role requires strong cross-functional teamwork.
How to prepare for a job interview at RELX
✨Showcase Your Writing Skills
As a Content Specialist, strong writing and editing skills are crucial. Prepare samples of your work that demonstrate your ability to adapt tone and style to different brand guidelines. Be ready to discuss your writing process and how you ensure content aligns with accessibility standards.
✨Demonstrate Cross-Functional Collaboration
This role requires effective relationship-building across teams. Think of examples from your past experiences where you successfully collaborated with different departments or external partners. Highlight how you managed to achieve shared goals through teamwork.
✨Be Data-Driven
The ability to use data and analytics to improve content performance is essential. Familiarise yourself with relevant metrics and be prepared to discuss how you've used data in previous roles to refine content strategies or campaign performance.
✨Stay Updated on Industry Trends
Awareness of industry trends can set you apart. Research current trends in event marketing and content creation, and be ready to share your insights during the interview. Discuss how you would integrate these trends into your content strategy for the role.
