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- Tasks: Lead trade marketing strategies and create impactful in-store experiences.
- Company: Dynamic company at the forefront of the tobacco and vape industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Hands-on role with a strong emphasis on field engagement and training.
- Why this job: Be the driving force behind exciting retail promotions and innovative AI solutions.
- Qualifications: 7-12 years experience in Trade Marketing, with a focus on analytics and AI tools.
The predicted salary is between 60000 - 75000 ÂŁ per year.
We’re hiring a hands‑on, data‑driven Trade Marketing Manager to own our UK channel strategy end‑to‑end. You’ll be the vital link between brand vision and field execution—delivering retailer incentives, promotional rollouts, POS deployment and frontline training. If you’re energized by store floors, not just slide decks, and eager to fuse commercial rigor with AI‑powered efficiency, this is your role.
Responsibilities
- Trade Strategy: Architect retailer incentive programmes—device rebates, quarterly Pod targets, ranking bonuses—and engineer high-converting in‑store activations.
- Promotional Calendar: Command the annual and quarterly promo roadmap (Launch Days, seasonal and holiday pushes), locking in seamless online‑to‑offline alignment with Brand.
- POS & Visual Merchandising: Run the full lifecycle of terminal materials (demo units, fixtures, POSM)—from procurement through distribution to recovery. Hard target: ≥95% in‑store compliance.
- Capability Building: Craft training curricula and toolkits for shop staff and owners (Demo SOPs, product deep‑dives), plus sales enablement packs for Field Sales.
- Performance Analytics: Construct AI‑driven KPI Dashboards tracking device activation, repeat purchase and inventory turnover; translate EPOS data into sharp Trade ROI insights.
- Field Force Enablement: Arm Field Sales with battle‑ready assets—talk tracks, FAQs, promotional leaflets—for their channel account calls.
- Inventory & Supply: Co‑pilot with Supply Chain on safety‑stock levels, replenishment rhythms and new‑product launch distribution plans.
- AI Innovation: Deploy artificial intelligence across promo ROI forecasting, automated content generation, smart replenishment alerts and competitive monitoring.
Qualifications
- 7–12 years total experience, including 3–5 years in UK Trade or Channel Marketing within Tobacco, Vape or FMCG, gained predominantly in the field.
- Analytical edge: Fluent in EPOS interrogation, Dashboard construction and Trade ROI measurement.
- AI proficiency: Adept at leveraging AI tools for data analysis and content creation; actively embedding AI into daily workflows.
- Matrix agility: Proven success navigating Brand‑Distributor dual‑management structures.
- Field‑first DNA: Authentic appetite for store visits and face‑to‑face retailer engagement—this is not a desk‑bound role.
- Training craft: Track record designing frontline retail training programmes (AI‑assisted content development is a plus).
Trade Marketing Manager in Manchester employer: RELX International
Contact Detail:
RELX International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager in Manchester
✨Tip Number 1
Get out there and network! Attend industry events, trade shows, or local meet-ups where you can connect with people in the trade marketing space. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Showcase your skills in real-time! If you have the chance, create a mini-presentation or a case study on a successful campaign you've managed. This hands-on approach can really impress potential employers and show them what you're capable of.
✨Tip Number 3
Leverage social media to your advantage. Share insights, articles, or even your thoughts on the latest trends in trade marketing. This not only positions you as a thought leader but also helps you connect with like-minded professionals.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your field experience and how you can bring value to our team.
We think you need these skills to ace Trade Marketing Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Trade Marketing: When you’re writing your application, let your enthusiasm for trade marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can contribute to our team.
Be Data-Driven: Since this role is all about data, make sure to highlight your analytical skills. Share specific examples of how you've used data to drive decisions in previous roles. We love seeing numbers and results!
Tailor Your Application: Don’t send a generic application! Take the time to tailor your CV and cover letter to reflect the job description. Mention relevant experiences that align with our needs, especially in trade marketing and field execution.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at RELX International
✨Know Your Trade Inside Out
Make sure you’re well-versed in the specifics of trade marketing, especially within the FMCG or tobacco sectors. Brush up on your knowledge of retailer incentive programmes and be ready to discuss how you've successfully implemented similar strategies in the past.
✨Showcase Your Analytical Skills
Prepare to demonstrate your proficiency with data analysis tools. Bring examples of how you've constructed KPI dashboards or used EPOS data to drive trade ROI insights. This will show that you can blend analytical thinking with practical execution.
✨Emphasise Your Field Experience
Since this role is all about being hands-on, share stories from your field visits. Talk about how you’ve engaged with retailers and the impact it had on your marketing strategies. Authenticity and enthusiasm for in-store work will resonate well.
✨Be Ready to Discuss AI Integration
Given the emphasis on AI in the job description, come prepared with examples of how you've leveraged AI tools in your previous roles. Whether it's for content creation or forecasting, showing your comfort with technology will set you apart.