At a Glance
- Tasks: Shape industry narratives and connect product value to real-world problems.
- Company: Join a leading company focused on innovative solutions in various industries.
- Benefits: Enjoy competitive benefits tailored to your needs and career growth.
- Other info: Collaborative environment with opportunities for thought leadership and global consistency.
- Why this job: Make an impact by translating complex products into compelling stories that drive sales.
- Qualifications: Experience in product marketing with strong storytelling and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
About the Role
Own and shape how our portfolio shows up across key industries, translating a complex set of products into clear, differentiated, and commercially credible narratives that drive pipeline and support sales. This role sits at the centre of product, market planning, and regional marketing, connecting portfolio value to real industry problems and ensuring a consistent, solution‑led story globally.
What You’ll Deliver (Outcomes)
- Clear industry narratives that simplify our portfolio and position us around customer problems—not products
- Differentiated messaging that strengthens win rates and reduces feature/price‑led selling
- Consistent global story that regions can localize and activate
- Sales‑ready content that supports the full funnel (awareness → close)
Responsibilities
- Build Industry‑Led Messaging Frameworks
- Develop core narratives for priority industries (e.g., Financial Services, Telco, Ecommerce, Insurance)
- Translate portfolio capabilities into use‑case driven stories aligned to real customer workflows
- Define value propositions, proof points, and differentiation versus competitors
- Connect the Portfolio Into a Coherent Story
- Create cross‑portfolio messaging that shows how solutions work together
- Package offerings into integrated workflows and modular stories (not siloed products)
- Simplify complexity into clear, easy‑to‑sell narratives across the portfolio
- Partner with Market Planning to align messaging with growth areas, target segments, and market trends
- Work with Product & Data Science to extract credible, evidence‑based value
- Ensure messaging reflects real outcomes (risk reduction, efficiency, compliance, revenue protection)
- Enable Sales with High‑Impact Content
- Develop and own industry narratives, solution storylines, sales pitch frameworks, talk tracks, use‑case collateral, and case studies
- Ensure content supports solution selling vs feature selling
- Drive Global Consistency and Regional Activation
- Partner with Regional Marketing to adapt messaging for local markets
- Ensure consistency of the global narrative
- Incorporate field feedback to refine messaging
- Embed Competitive Differentiation
- Conduct ongoing competitive messaging analysis
- Define and evolve clear differentiation by industry and use case
- Ensure all messaging is commercially sharp and defensible
- Lead Industry Thought Leadership
- Shape industry POVs and narratives aligned to market trends (e.g., AI, identity, fraud evolution)
- Contribute to campaign themes, reports, and flagship content
- Position LNRS as a credible, insight‑led partner—not just a vendor
Requirements
- Strong product marketing / solution marketing experience (B2B, ideally data, fraud, identity, or fintech)
- Proven ability to translate complex products into simple, compelling value propositions
- Build industry‑specific narratives that resonate with buyers
- Work across matrixed organisations (Product, Sales, Regions)
- Excellent storytelling and communication skills
- Commercial mindset—focused on pipeline impact and differentiation
Benefits
Country specific benefits are available.
EEO Statement
We are an equal‑opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
Portfolio Marketing Manager employer: RELX INC
At RELX INC, we pride ourselves on fostering a collaborative and inclusive work environment that values equity in healthcare. As a part-time Global Health Editor in London, you will have the opportunity to contribute to meaningful research while enjoying flexible working arrangements and professional development opportunities. Our commitment to employee growth and a supportive culture makes us an excellent employer for those seeking a rewarding career in the health sector.
