At a Glance
- Tasks: Shape industry narratives and connect product value to real-world problems.
- Company: Join a leading company focused on innovative solutions in various industries.
- Benefits: Enjoy competitive benefits tailored to your needs and career growth.
- Other info: Collaborative environment with opportunities for thought leadership and global consistency.
- Why this job: Make an impact by translating complex products into compelling stories that drive sales.
- Qualifications: Experience in product marketing with strong storytelling and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
About the Role
Own and shape how our portfolio shows up across key industries, translating a complex set of products into clear, differentiated, and commercially credible narratives that drive pipeline and support sales. This role sits at the centre of product, market planning, and regional marketing, connecting portfolio value to real industry problems and ensuring a consistent, solution‑led story globally.
What You’ll Deliver (Outcomes)
- Clear industry narratives that simplify our portfolio and position us around customer problems—not products
- Differentiated messaging that strengthens win rates and reduces feature/price‑led selling
- Consistent global story that regions can localize and activate
- Sales‑ready content that supports the full funnel (awareness → close)
Responsibilities
- Build Industry‑Led Messaging Frameworks
- Develop core narratives for priority industries (e.g., Financial Services, Telco, Ecommerce, Insurance)
- Translate portfolio capabilities into use‑case driven stories aligned to real customer workflows
- Define value propositions, proof points, and differentiation versus competitors
- Connect the Portfolio Into a Coherent Story
- Create cross‑portfolio messaging that shows how solutions work together
- Package offerings into integrated workflows and modular stories (not siloed products)
- Simplify complexity into clear, easy‑to‑sell narratives across the portfolio
- Partner with Market Planning to align messaging with growth areas, target segments, and market trends
- Work with Product & Data Science to extract credible, evidence‑based value
- Ensure messaging reflects real outcomes (risk reduction, efficiency, compliance, revenue protection)
- Enable Sales with High‑Impact Content
- Develop and own industry narratives, solution storylines, sales pitch frameworks, talk tracks, use‑case collateral, and case studies
- Ensure content supports solution selling vs feature selling
- Drive Global Consistency and Regional Activation
- Partner with Regional Marketing to adapt messaging for local markets
- Ensure consistency of the global narrative
- Incorporate field feedback to refine messaging
- Embed Competitive Differentiation
- Conduct ongoing competitive messaging analysis
- Define and evolve clear differentiation by industry and use case
- Ensure all messaging is commercially sharp and defensible
- Lead Industry Thought Leadership
- Shape industry POVs and narratives aligned to market trends (e.g., AI, identity, fraud evolution)
- Contribute to campaign themes, reports, and flagship content
- Position LNRS as a credible, insight‑led partner—not just a vendor
Requirements
- Strong product marketing / solution marketing experience (B2B, ideally data, fraud, identity, or fintech)
- Proven ability to translate complex products into simple, compelling value propositions
- Build industry‑specific narratives that resonate with buyers
- Work across matrixed organisations (Product, Sales, Regions)
- Excellent storytelling and communication skills
- Commercial mindset—focused on pipeline impact and differentiation
Benefits
Country specific benefits are available.
EEO Statement
We are an equal‑opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
Portfolio Marketing Manager employer: RELX INC
As a Portfolio Marketing Manager at our company, you will thrive in a dynamic and inclusive work culture that prioritises collaboration and innovation. We offer competitive benefits tailored to your needs, alongside ample opportunities for professional growth and development within a global framework. Join us in shaping compelling narratives that resonate across industries while being part of a team that values your contributions and fosters a sense of belonging.
StudySmarter Expert Advice🤫
We think this is how you could land Portfolio Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RELX INC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RELX INC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RELX INC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RELX INC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Portfolio Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RELX INC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RELX INC:Show us that you’ve done your homework! In your application, briefly mention what you admire about RELX INC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RELX INC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RELX INC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RELX INC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
