At a Glance
- Tasks: Lead go-to-market strategy for a $450M portfolio across six B2B markets.
- Company: Join a global leader in information-based analytics and decision tools.
- Benefits: Competitive salary, performance bonuses, flexible working, and comprehensive benefits.
- Other info: Diverse and inclusive culture that values bold thinking and continuous learning.
- Why this job: Make a real impact in a high-growth environment with innovative marketing strategies.
- Qualifications: Proven B2B marketing experience and strong leadership skills required.
The predicted salary is between 71700 - 119600 £ per year.
Global Portfolio Marketing Director for a $450M USD portfolio spanning six high-growth B2B market verticals globally. Reporting directly to the Head of Corporate Marketing, you will set the strategic direction for how our solutions are positioned, messaged, and brought to market.
This is a high-impact, senior individual-contributor and people-leadership role that sits at the intersection of product, sales, and lifecycle marketing. You will act as the connective tissue between customer and market insight and Commercial’s growth priorities, translating both into a coherent portfolio-level GTM strategy.
You will be responsible for translating complex, multi-product portfolio stories into clear, compelling propositions that resonate with enterprise buyers and users — driving brand strategy and unification, brand awareness, and market penetration.
Key Responsibilities
- Serve as the connective tissue between customer and market insight and Commercial’s growth and market priorities, ensuring both inform one unified portfolio-level GTM strategy.
- Define segment-level ICPs (Ideal Customer Profiles), buyer and user personas, brand strategy & positioning in line with customer outcomes, and competitive positioning frameworks for each of the 6 target markets.
- Own and evolve the overarching portfolio narrative across all 6 market verticals, ensuring coherent cross-sell and upsell storylines.
- Lead annual and quarterly go-to-market planning for each of the six market verticals, aligning with Product Management, Commercial Directors, and Sales leadership on priorities, investment levels, and success metrics.
- Hire, develop, and retain a team of 5–6 Senior Marketing Managers, each responsible for specific verticals and product clusters within each market portfolio.
- Partner with the Lifecycle teams to translate portfolio strategy into programmes spanning new-logo acquisition, adoption and usage, cross-sell/upsell, and renewal, globally.
- Provide input to Audience and Content Strategy to commission, govern, and quality-assure all tier-1 content assets for the portfolio.
- Build strong working relationships with Commercial Directors, Sales, Product, Finance, Corporate Affairs, and Customer Success.
Required Qualifications & Experience
- Solid progressive B2B marketing experience, with at least 4 years in a senior portfolio, product marketing, or solutions marketing leadership role.
- Demonstrated success managing a complex, multi-product portfolio across diverse B2B segments.
- Prior people-management experience leading teams of at least 4.
- Deep expertise in B2B go-to-market strategy: positioning, messaging, competitive differentiation, and launch execution.
- Strong commercial acumen — able to connect marketing activity directly to pipeline, revenue, retention, and customer value realization metrics.
- Excellent executive communication and storytelling skills.
- Proficiency with modern B2B marketing tools: CRM, MAP, analytics, and content management platforms.
- Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent advanced degree is an advantage.
- Fluency in English required; additional languages are highly desirable.
What We Offer
- Competitive base salary benchmarked to senior leadership norms, plus a performance-related annual bonus.
- Equity / long-term incentive programme commensurate with the seniority of the role.
- Flexible, hybrid working model with flexibility to travel.
- Comprehensive benefits package including private health insurance, enhanced pension contribution, life assurance, and generous annual leave.
- Annual professional development budget and access to industry events, certifications, and leadership programmes.
- A collaborative, inclusive culture that values bold thinking, intellectual curiosity, and outcome-orientation.
We are committed to building a diverse and inclusive team and welcome applications from candidates of all backgrounds, identities, and experiences.
Portfolio Marketing Director in London employer: RELX INC
LexisNexis Risk Solutions is an exceptional employer located in Cardiff, offering a vibrant work culture that prioritises employee well-being and professional growth. With generous benefits such as a competitive pension scheme, health screening, and extensive learning resources, employees are supported in their career journeys while contributing to meaningful solutions in risk assessment. Join a collaborative team where your contributions matter and enjoy the unique advantage of working for a company dedicated to making a positive impact on society.
StudySmarter Expert Advice🤫
We think this is how you could land Portfolio Marketing Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RELX INC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RELX INC are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Portfolio Marketing Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RELX INC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RELX INC:Show us that you’ve done your homework! In your application, briefly mention what you admire about RELX INC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RELX INC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RELX INC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RELX INC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
