Global Head of Marketing

Hybrid: 3 days/week in office (London Wall)

About the Business

At Cirium, our goal is to keep the world connected. We are the industry leader in aviation analytics; helping our customers understand the past, present, and predicting what will happen tomorrow. Our mission is to transform the aviation industry by enabling airlines, airports, travel companies, tech giants, aircraft manufacturers, financial institutions and many more accelerate their own digital transformation.

About the Team

Our Marketing team is a multidisciplinary team of marketing and market specialists. Our methodology focuses on crafting value-driven narratives that help our clients understand the impact of analytics and digital transformation on their bottom line. We work closely with Sales, Product, Professional services and Solutions consulting to understand customer needs, respond to market trends, and align messaging with product innovation and commercial objectives. Through this approach, we enhance customer engagement and support sustainable business growth. You will foster a "servant-leader" culture that encourages innovation, data-informed decision-making, and global collaboration.

About the Role

As the Global Head of Marketing, you will be the architect of Cirium’s go-to-market engine and the primary driver of global revenue growth. You will lead a team of industry and creative experts through transformation creating an inclusive culture of belonging, to ensure we are future ready and remain connected to our purpose. This role requires a forward-thinking marketer who can seamlessly bridge the gap between strategic storytelling and measurable business expansion. You are responsible for ensuring that Cirium’s analytics solutions are translated into clear, actionable, and compelling stories that resonate with the world’s largest aviation companies. As a key member of the Commercial Leadership Team, you will be pivotal in aligning global cross-functional teams—including Sales, Product, and Strategy—to drive market penetration and sustainable growth.

Responsibilities

• Revenue Growth & Demand Generation (40% - 50%)
• GTM Execution: Own the Go-to-Market strategy, translating brand propositions into integrated campaigns that drive pipeline and revenue.
• The "Face of Cirium": Partner with executive leadership to represent the company at major industry events and webinars, solidifying our position as a thought leader.
• Value narrative: Shape and oversee powerful, value-driven narratives that convey our solution benefits across all touchpoints.
• Content Innovation: Partner with brand teams for creation of high-impact "category-defining" content that simplifies complex commodity data for a broad global audience.
• Customer Engagement: Drive initiatives like account-based marketing that deepen loyalty and unlock growth within our existing global account base.

• Strategic Leadership & Team Transformation (20% - 30%)
• High-Engagement Leadership: Transform the marketing organization into a high-engagement, high-performance team by fostering a culture of psychological safety, continuous learning, and radical accountability.
• Purpose-Led Structure: Define and deploy an organizational structure that is explicitly aligned with our company purpose, ensuring every team member understands how their work contributes to our Purpose.
• Talent Development: Identify and bridge skill gaps, mentoring the next generation of marketing leaders to thrive in a rapidly evolving, AI-augmented landscape.

• Operational Excellence & Matrix Integration (10% - 20%)
• Matrix Optimization (JTBD): Define clear "Jobs to be Done" (JTBD) for the marketing team to eliminate role ambiguity and maximize the benefits of working with central hub services.
• Marketing Tech Stack: Work with central marketing teams to build and scale robust operations using automation, AI, and CRM tools to optimize performance.
• Data Fluency & AI Innovation: Champion the use of analytics to inform strategy and lead the integration of generative AI and advanced digital personalization to deliver high-impact customer experiences.

Requirements

• Strategic Vision: Proven track record of delivering integrated marketing strategies that drive measurable business growth in B2B tech/data sectors.
• Storytelling Mastery: Exceptional ability to simplify complex data sets or analytics into value-based messaging.
• Change Management: Experience leading decentralized teams through organizational transformation or digital pivots.
• Technical Acumen: Comfort with marketing automation, CRM integration, and emerging AI tools.
• Leadership Mindset: A "servant-leader" who is committed to inspire high engagement towards Cirium’s purpose, inclusion, and continuous development of the team.

KPIs for Success

• Team engagement: High engagement and development scores within the global marketing organization.
• Conversion Velocity: Improvement in the lead-to-opportunity conversion rate through optimized GTM strategies.
• Matrix Utilization: Drive efficiency between the local team and central hub services by a reduction in "duplicate work" and a high internal Net Promoter Score (NPS) from central teams regarding the clarity of briefs.
• Operational Friction Reduction: Decrease in the "time-to-market" for global campaigns, achieved through the successful streamlining of operating plan.
• Transformation & AI Maturity: Measurable progress in the adoption of AI-driven marketing tools and the successful streamlining of global pre-sales and marketing workflow.

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Generous holiday allowance with the option to buy additional days
• Health screening, eye care vouchers and private medical benefits
• Wellbeing programs
• Life assurance
• Access to a competitive contributory pension scheme
• Save As You Earn share option scheme
• Travel Season ticket loan
• Electric Vehicle Scheme
• Optional Dental Insurance
• Maternity, paternity and shared parental leave
• Employee Assistance Programme
• Access to emergency care for both the elderly and children
• RECARES days, giving you time to support the charities and causes that matter to you
• Access to employee resource groups with dedicated time to volunteer
• Access to extensive learning and development resources
• Access to employee discounts scheme via Perks at Work

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.